快手联盟

Platform introduction:

快手联盟It is a commercial ecological cooperation platform built by Fast Hand for mobile developers. Its core positioning is a "developer traffic value amplifier" and aims to solve the pain points of developers '"user hours, single monetization methods, and weak content competitiveness." The platform relies on fast-hand AI+DA intelligent delivery technology and massive high-quality content (such as exclusive short dramas and Short videos) to build a trinity of "advertising alliances (traffic monetization), content alliances (content empowerment), and e-commerce alliances (transaction conversion)". The service system helps developers increase user stickiness (increase usage time), expand revenue sources (diversify revenue), and strengthen content competitiveness (access short dramas/Short videos). At present, it has cooperated with more than 100 mobile applications such as 7Cat Free Novels, Baidu Video, Youku, and Temple Escape. In typical cases, the revenue of Super Leisure Apps has been significantly improved after being connected. It is an important cooperation platform for domestic mobile developers to realize the closed loop of "traffic-content-monetization".

Core functions:

1. Three major alliance business forms

• Advertising alliance: Provide multi-scenario advertising solutions to realize efficient monetization of traffic:

• Advertising scenario coverage: open-screen scenarios (100% exposure and reach), information flow scenarios (widely adapted, flexible rendering), plug-in scenarios (convenient access, natural interaction), full-screen video (dynamic display, low interference), Draw video (immersive native integration), incentive scenarios (user active choice to enhance conversion);

• Advantages: Relying on fast-hand AI+DA technology to accurately target the crowd, match a large number of high-quality advertisers (brand/effects categories), and improve advertising conversion and developer revenue.

• Content Alliance: Empowering developers with Short Video/short drama content and enhancing user stickiness:

• Content resources: Provide high-quality and massive Short Video (universal style, high adaptability), exclusive high-quality short dramas (such as "Tai Gu Long Zun" and "Cultivation of Ten Years", etc., which have been played more than 100 million times per play);

• Capability support: Customizable product forms, professional operation guidance, advanced recommendation algorithms (accurate push content), and first-class monetization efficiency, helping developers quickly build content sections (such as novel apps accessing short dramas to improve user retention).

• E-commerce alliance: Open up the content and e-commerce transaction link, and expand developer monetization channels (the document does not detail the specific functions, but it is speculated that it is to access fast-hand e-commerce products and guide transaction sharing through content).

2. Four major platform advantages

• Strong technical support: With the help of fast-hand AI+DA intelligent delivery technology, accurately match the target group, improve the effectiveness of advertising conversion and content recommendation, and avoid waste of invalid traffic;

• Leading content empowerment: Provide Short Video/short drama content in one stop, eliminating the need for developers to build their own content teams, and quickly improving the competitiveness of App content (such as game apps accessing short dramas to extend user stay);

• Diversified revenue returns: Multiple monetization of advertising, content, and e-commerce to avoid relying solely on advertising and help developers maximize their revenue (for example, video platforms make profits through both advertising sharing and short drama payments);

• Customized and considerate services: Provide one-stop management backend (data viewing, configuration adjustment) and professional customer service team, provide customized solutions for developers in different industries, and reduce access barriers.

3. Industry solutions and partner support

• Industry customization solutions: Provide "full-product access + budget adaptation + dual-end pull-in" solutions for ultra-casual apps to increase revenue; provide exclusive content and advertising combination strategies in other industries (such as novels, videos, and news);

• Partner Ecosystem: We have cooperated with many well-known mobile applications such as 7Cat Free Novels, Baidu Video, Baidu Post Bar, Youku, Netease News, Temple Escape, and Fun Headline, providing mature access cases and resource support to reduce the cost of cooperation trial and error.

Usage scenarios:

• Ultra-casual game developer: A bouncy ball game connects to the Fast Hand Advertising Alliance. Through the combination of opening screen + information streaming advertising, and simultaneously connects to the Short Video section of the content alliance, user duration increases by 30% and revenue increases by 25%;

• Novel App operation: 7 cat free novels connect to exclusive short dramas (such as "Heart-moving Peach Blossom") of the content alliance. Users can continue to watch the short dramas after reading the novel. The Retention rate will increase by 40%. At the same time, traffic will be realized through advertising alliances;

• Video platform cooperation: Baidu Video connects Draw video ads from the Advertising Alliance and popular Short Video from the Content Alliance, increasing advertising conversion by 18%, and increasing the average daily usage time of users by 1.2 hours;

• Tool App monetization: WiFi master key access advertising alliance incentive scene advertising (users see advertising free WiFi time), not only improve user activity, but also expand advertising revenue, revenue month-on-month growth of 35%.

Applicable population:

• Super casual game developers: such as "2048,""Temple Escape,""Ace Cut Fruit" and other game teams, need to improve user time and liquidity;

• Content App operators: Novel (7Cat Novels, Dejian Novels), video (Baidu Video, Youku), news (Netease News, Phoenix News) platforms, need to access high-quality content (short dramas/Short Video) and advertising monetization;

• Tool App teams: such as WiFi master key, Sogou browser, etc., need to expand monetization channels and increase user stickiness;

• App developers in vertical fields: For example, e-commerce shopping guides and local lifestyle apps, they need to realize monetization through content (Short Video) or advertisements.

Unique advantages:

1. "Video +" ecological closed-loop: Different from pure advertising alliances, it integrates content empowerment (short dramas/Short Video) and e-commerce transformation to achieve a complete closed-loop of "content attracts users-advertising/e-commerce monetization-user retention and growth", rather than single monetization;

2. Fast-hand technology and content endorsement: AI+DA delivery technology ensures the accuracy of advertising. Exclusive short dramas (played more than 100 million times) and massive Short Video form content barriers, helping developers quickly surpass competing products;

3. Low cooperation threshold and strong adaptability: Provide one-stop management backend and customized solutions, whether it is a small team or a large platform (such as Baidu, Youku), which can be flexibly accessed without complex technology development;

4. Dual drivers of revenue and user growth: not only help developers monetize, but also increase user duration and retention through content empowerment, achieving the dual value of "short-term revenue + long-term growth"(such as the simultaneous increase in revenue and user number of ultra-casual apps);

5. Mature partner ecosystem: More than 100 well-known apps have been cooperated with, with rich cases. Developers can directly refer to similar product access solutions to reduce cooperation risks.