雪豹违规词检测

Platform introduction:

Snow Leopard Toolbox online prohibited word detection is a "zero-threshold compliance inspection assistant" created for domestic cross-platform content creators. It solves three types of high-frequency pain points: multi-platform compliance difficulties: simultaneously operating Douyin, Video Number, Xiaohongshu and other platforms, each platform has different prohibited word rules and requires switching multiple tools to detect, which is inefficient; the threshold for use is high: most compliance tools require registration and login, which is cumbersome to operate, which makes novices prohibitive; lack of awareness of violations: If you don't understand prohibited words in advertising laws and platform sensitive words, it is easy to step on thunder but difficult to detect in advance.

Its core logic is to "reduce compliance costs with 'free, no threshold + multi-platform coverage + comprehensive functions'": no need to register and login, and check it immediately; no need to switch tools, and a single platform adapts to multi-platform compliance needs; no need for professional knowledge, Quickly identify risks through prohibited thesaurus and detection functions, allowing content to shift from" multi-platform repeated trial and error "to" one-time detection of cross-platform compliance ", adapting to all levels of needs from individual novices to small and medium-sized enterprise operations.

Core functions:

1. Core: Four major functional modules

2. Prohibited word query: accurate positioning of multiple types of illegal words

Covering the two-dimensional prohibited words of "regulations + platform" and solving the problem of "I don't know which words violate regulations":

• Multi-scenario vocabulary coverage: Support query advertising law prohibited words (such as "national" and "highest level"), exclusive prohibited words on various social platforms (such as Douyin "Absolute Promise", Xiaohongshu "Medical Efficacy Statement"), help users Clarify the boundaries of violations in different scenarios;

• Convenient query method: There is no need to upload the complete text, you can separately query whether specific words are in violation of regulations (for example, if you are not sure whether "first on the whole network" is available, enter the query directly), adapting to the "fragmented question answer" scenario.

2. Sensitive word detection: intuitive identification of text violation points

Batch inspection of complete text to quickly locate risky content:

• Batch text detection: Upload complete text such as social media posts, advertising copy, and Short Video scripts. The tool automatically scans and identifies sensitive words (such as "cure all diseases" and "get rich overnight"), allowing users to quickly focus on the parts that need to be modified;

• Cross-platform adaptation: Test standards synchronize platform rules such as Douyin, video numbers, and Xiaohongshu to avoid the problem of "compliance on a single platform but violations on another platform." A cross-platform operator reported that "using one test, three platforms can be distributed with confidence."

3. Illegal text detection: comprehensive detection of risk content

Go beyond the "vocabulary" level to identify illegal expressions and reduce the risk of compliance omissions:

• Representation-level testing: Not only detects single prohibited words, but also identifies illegal sentences (such as "Using this product can cure hair loss" containing medical violation expressions), covering the dual dimensions of "vocabulary + context";

• Efficient investigation: There is no text length limit, and it supports the detection of long copywriting (such as brand advertising manuscripts) or short posts (such as Xiaohongshu notes). The detection speed is fast, and results are available within 3 seconds for 1000 words of text.

4. A complete collection of prohibited words: compliance knowledge repository

Provide systematic compliance reference to help users move from "passive detection" to "active avoidance":

• Comprehensive thesaurus coverage: Organize prohibited words in advertising laws, platform-sensitive words, and industry-specific illegal words (such as medical and financial), and classify them according to "violation types"(such as absolute terms, vulgar expressions, infringing words) to facilitate users to learn systematically;

• Application scope annotation: Each prohibited word is labeled with applicable scenarios (such as "making money without compensation" applies to financial/financial management content) to help users understand "why and where to violate the rules." Newbies can quickly establish compliance through the thesaurus. Awareness.

typical application scenarios

• Cross-platform creator content self-examination: Beauty bloggers who also operate Douyin and Xiaohongshu uploaded the copy of "This cream is the most advanced on the Internet and covers sensitive muscles" for testing. The tool logo is "the most advanced on the Internet"(Prohibited by the advertising law) and "covers sensitive muscles"(medical violation), and revised to "This cream is a popular model and suitable for sensitive muscles", and there are no violations when it is released on multiple platforms;

• Corporate advertising copy review: Before placing product advertisements, small e-commerce companies use tools to detect that "this product is a national-level high-quality product, zero-risk use", mark it with "national level" and "zero risk", and adjust it to "this product is a user's word-of-mouth payment, use must follow the instructions" to avoid violating the advertising law;

• Compliance learning for novice creators: Newbies who have just come into contact with video accounts can learn about the types of violations such as "absolute terms" and "false promises" through the "Encyclopedia of Prohibited Words". When creating, they actively avoid words such as "hottest" and "permanently valid", and account accounts are not restricted due to violations;

• Optimization of social media posts: Workplace bloggers are preparing to release small red book notes titled "Learn from me, easily earn more than 10,000 a month". After testing, they will be marked red "Easily earn more than 10,000 a month"(violation of the promise) and changed to "Learn from me, can Improve workplace skills", and the notes are recommended normally.

applicable population

• Cross-platform content creators: Individual bloggers who simultaneously operate Douyin, Video Number, Xiaohongshu and other platforms need to check and adapt to multi-platform compliance in one time;

• Small and medium-sized enterprise operators: Employees responsible for corporate social media and advertising need to quickly review copywriting to avoid violating advertising laws and platform rules;

• Advertising practitioners: Advertising copywriters and planners need to check for prohibited words in advertisements to ensure content compliance;

• Short Video/live broadcast novices: Newcomers to Douyin and video number creators lack compliance knowledge and need to learn through tools and thesaurus to avoid violations.

Unique advantages (compared to similar compliance tools)

1. Completely free and no threshold: Different from tools that require registration or payment, this tool has no restrictions on use. It can be tested without login. It can be used at no cost for novices and small budget users;

2. Comprehensive multi-platform coverage: It is more practical than a compliance tool on a single platform (such as Douyin alone). Cross-platform operators do not need to switch tools to adapt to multiple scenarios at one time;

3. High functional integration: It also provides the "query + detection + thesaurus" function, which is more learning value than tools that can only detect, and helps users change from "being able to change" to "being able to avoid";

4. The operation is extremely simple and efficient: no registration, no download, and no complex settings. It can be used by opening the browser. The detection speed is fast and suitable for fragmented use scenarios.

precautions

1. Subject to the official review of the platform: the tool test results are used as auxiliary reference, and the rules of each platform change dynamically. The final compliance determination must be based on the official review results of platforms such as Douyin and Xiaohongshu;

2. Determine violations based on context: Some words need to be combined with context (such as "national-level intangible cultural heritage" compliance,"national-level good goods" violation), and further manual judgment is required after the tool is marked red;

3. Regularly pay attention to thesaurus updates: Advertising laws and platform rules may be adjusted. Users are advised to regularly check the "Complete Collection of Prohibited Words" to ensure that the compliance knowledge used is up to date;

4. Complex scenarios require professional consultation: For content involving special industries such as medical care and finance, in addition to tool testing, it is recommended to consult professionals in conjunction with industry regulations (such as the "Medical Advertising Management Measures") to avoid the risk of omission.