穿山甲

Platform introduction:

穿山甲The platform is a growth service hub built by a huge number of engines for mobile developers around the world. It is core positioned as a "developer business growth partner" and aims to solve developers 'pain points of "difficulty in user growth, low traffic monetization efficiency, and insufficient long-term operation of LTV." Relying on the computing power, data and commercialization capabilities of huge engines, the platform opens up 117 industry budgets and Douyin e-commerce commercial resources, providing full-link support from cold start of apps to mature operation-both through "GroMore" and "AdSpark" and other products to achieve efficient monetization and accurate delivery of traffic. It also uses the "Content Alliance" to introduce Short videos, live broadcasts and other content resources to improve user retention. It has served cases such as the "Snake Battle", achieving a 15% increase in developer revenue. It is a core tool for mobile developers to achieve business growth.

Core functions:

1. Four core resource support

• Commercial resources: Covering advertising budgets in 117 industries, opening up Douyin e-commerce commercial resources, matching developers with multi-dimensional advertising needs and raising the monetization ceiling;

• Technical resources: Relying on the guarantee of huge amount of engine computing power, it provides Bidding efficient bidding technology to optimize advertising matching efficiency and help developers increase income;

• Data resources: Open up purchase volume and monetization data, support in-depth analysis of transformation attribution, and help developers clearly understand the "input-output" link;

• Service resources: Provide easy-to-use platform functions and massive commercial courses, reduce developer operating thresholds, and help improve operational capabilities.

2. Three major product capability matrices

• Liquidated products:

• GroMore: Gather high-quality advertising resources from multiple platforms, maximize developers 'realized revenue through resource competition, and adapt to full-scene advertising space for apps;

• AdSpark: A multi-channel one-stop management tool that opens up multiple source data, provides advertisers with intelligent delivery services, and indirectly helps developers undertake more high-quality advertising needs.

• Growth products:

• Advertising: With operating ROI as the core, it provides multi-industry marketing growth solutions to match the growth demands of developers and users (such as App downloads and active improvements);

• Content alliance: Provide Short Video, live broadcasts, information and other content resources, and output them in the form of "content + advertising", which not only improves user retention, but also increases monetization channels.

• Exclusive resources: Cooperate with Ohayoo and others to open up the entire link of game distribution, purchase volume, and monetization to provide exclusive support for game developers.

3. Multi-industry solutions

• Casual games: Cooperate with Ohayoo to achieve a one-stop service of "distribution + purchase volume + monetization". For example,"Snake Battle" achieved a 15% increase in revenue through this plan;

• Moderate to heavy games: Provide refined data attribution and LTV optimization strategies for long-term operation needs to improve user payment conversion;

• Tool App: Adapt to the "light interaction, high traffic" characteristics of tool products, optimize advertising space layout and monetization efficiency, and balance user experience and revenue;

• Video and audio: Introduce high-quality Short Video/live content through content alliances to increase user usage time and increase "content + advertising" monetization scenarios.

Usage scenarios:

• Cold start by casual game developers: A new casual game quickly acquired initial users through the 穿山甲"release + purchase + monetization" plan, and the realized revenue in the first month exceeded one million;

• Tool App traffic monetization: A cleaning tool App connects to GroMore and aggregates multi-platform advertising resources, increasing monetization revenue by 20%. At the same time, information content is introduced through content alliances, and user Retention rate is increased by 12%;

• Improvement in LTV for moderate and severe games: An RPG game uses the 穿山甲 data attribution function to optimize its buying strategy and accurately targets high-paying potential users. The LTV of users has increased by 18%;

• Combination of video App content and monetization: A Short Video App connects to the content alliance to supplement high-quality live broadcast content. The average daily usage time of users increases by 40 minutes, and the advertising monetization revenue simultaneously increases by 15%.

Applicable population:

• Global mobile developers: Individual developers and teams covering multiple industries such as casual games, medium to heavy games, tools, video and audio;

• Game publishers: Game industry partners such as Ohayoo who need to open up the "publish-buy-monetization" link;

• Advertisers: Companies in multiple industries (such as e-commerce, education, game manufacturers) that need to place advertisements through developer apps to achieve user growth;

• Developer service organizations: Third-party organizations that provide operational and monetization consulting services to developers need to rely on platform resources to empower customers.

Unique advantages:

1. Endorsement of massive engine technology and resources: Relying on the computing power, data capabilities and budgets of 117 industries, advertising matching efficiency and monetization revenue are higher than those of ordinary developer platforms;

2. Full life cycle coverage: Provide one-stop solutions from App cold start (purchase volume), mid-term operation (content retention) to long-term monetization (multi-channel revenue) to avoid cross-platform operations by developers;

3. Data access and attribution: In-depth linkage between purchase volume and monetization data supports transformation path analysis, helps developers accurately optimize strategies and improve ROI;

4. Multi-industry customization solutions: Design exclusive strategies for pain points in different industries such as casual games and tools (such as game distribution cooperation and tool advertising space optimization), rather than "one size fits all" services;

5. Taking into account global and local considerations: It not only serves global developers, but also deeply integrates domestic Douyin e-commerce and other commercial resources to meet the differentiated needs of developers in different regions.