京东联盟

Tool introduction:

京东联盟It is a CPS alliance platform under Jingdong Group that focuses on "e-commerce traffic monetization and merchant promotion". The core connects "content creators/talents","MCN institutions/content service providers" and "Jingdong merchants/brands" to build a "selection" full-link ecosystem. -promotion-transformation-settlement. Relying on Jingdong's strong supply chain and logistics system, the platform integrates 100,000 + goods delivery people and 30+ domestic mainstream content platforms.(Douyin, Xiaohongshu, Zhihu, Weibo, Station B, WeChat video account, etc.), through core services such as "Jinghong Plan" and "Good Goods Plan", help people bring goods through content (Live broadcasts, Short Video, graphics and texts) realize traffic realization, and at the same time provide merchants with precise promotion channels and shorten the "grass planting-conversion" path. Typical cases include Xiaohongbook notes mounting Jingdong links to achieve a 45% increase in browsing conversion rate, and has served more than one million tweets and leading service providers such as Liushenmen Technology and Duomai Shares.

Core functions:

• Jinghong Plan: Join hands with content platforms to develop links with goods to help people realize traffic and improve efficiency; cooperate in depth with high-quality service providers/people to jointly build a content ecosystem, and at the same time support merchants to mount Jingdong links through advertising notes on platforms such as Xiaohongshu., jump straight to the APP to complete the transaction;
• Beijing Red Task: Build a content delivery bridge between advertisers and talents, provide multiple payment combinations (settled by task), and support "Beijing Fans Selected Mini programs" to achieve one-stop management of talents, and intelligent data supply and delivery decisions;
• Policy rights support: Including content CPA new incentives, phased orders + category + brand + new incentives, flexible refund of platform service fees, targeted invitation to high-quality talents/merchants to enjoy exclusive rights;
• Good Goods Plan: The official selects brand good goods and high-commission hot products, and provides a list of hot products in multiple scenarios and multiple categories; connects with the industry to directly supply goods, relies on Jingdong Logistics to ensure the distribution experience, and lowers the threshold for selecting products;
• Full-link promotion tool: Support people to generate exclusive promotion links with one click and publish them to multiple platforms such as Douyin, Xiaohongshu, and WeChat; provide API docking capabilities to meet the large-scale promotion needs of organizations;
• Data monitoring and settlement: Display promotion data (browsing, clicking, transaction) in real time, people can view commission details in the account center, support bank card/Alipay withdrawal, and the settlement process is transparent and traceable.

Usage scenarios:

• Talent content brings goods: Short Video creators (such as Douyin/Xiaohongshu Talent) mount Jingdong product links in their works, guide users to click and jump to purchase through grass planting content, and obtain transaction commissions;
• Social shopping guide promotion: Individual pushers share Jingdong hot product links through WeChat groups, circles of friends, and public accounts, use private domain traffic to stimulate user consumption, and create personal goods IP;
• MCN institutional operations: The organization manages its talents in batches through the "Beijing Powder Selection Mini programs", connects with merchant promotion tasks, coordinates product selection and data review, and improves the team's efficiency in delivering goods;
• Merchant brand promotion: Jingdong brand releases advertising notes on Xiaohongshu through the "Jinghong Plan", mounts product links directly to Jingdong APP, and optimizes delivery strategies based on full-link data tracking;
• Offline scenario promotion: 3C stores, express delivery sites, and community group buying and Twitter users use offline drainage to guide users to click promotion links to place orders to earn additional commission income.

Applicable population:

• Short Video creators/self-media people: people with a fan base on platforms such as Douyin, Xiaohongshu, Zhihu, and Station B, and individual creators who need to realize traffic realization through content to bring goods;
• MCN institutions/content service providers: Professional organizations that sign up for a large number of talents and need to connect with merchant promotion resources, batch management talents and settlement commissions (such as Six-door Technology, Star Luo);
• Jingdong merchants/brands: Brands that need to expand off-site promotion channels and increase product sales through content planting (such as beauty, 3C, and FMCG merchants);
• Personal Twitter/social shopping guide: Individuals who are good at private domain operations (WeChat groups, circle of friends) and hope to start a business by sharing product links;
• Offline promoters: 3C store clerks, express delivery site staff, community leaders, groups who need to rely on offline scenarios to supplement revenue.

Unique advantages:

1. Jingdong Ecological Endorsement: Relying on Jingdong's supply chain to ensure product quality, Jingdong Logistics enhances user shopping experience. Compared with third-party alliance platforms, product credibility and performance efficiency are higher;
2. Deep access to multiple platforms: covering 30+ mainstream content channels such as Douyin, Xiaohongshu, and Zhihu, supporting multiple forms of mounting links such as notes, Short Video, and live broadcasts, and the "grass planting-conversion" path is short (Xiaohongshu jump conversion rate increased by 45%);
3. Low threshold and high income: People can register for free, Haopo plans to provide high-commission hot products and direct supply of goods from the industrial belt, and policy rewards are combined with commission income to reduce entrepreneurial costs;
4. Data transparency and settlement security: Real-time data monitors the promotion effect, commission details can be clearly checked, Jingdong official settlement ensures the security of funds, and supports multi-channel cash withdrawals;
5. Improved service provider ecosystem: Cooperate with 100+ leading content service providers to provide product selection, training, and operation support to help talent/institutions quickly get started and bring goods.