淘宝联盟

Tool introduction:

淘宝联盟It is the core "E-commerce Social Distribution and CPS Promotion Platform" under Alibaba Mom. The core connects "merchants/advertisers" and "diversified promotion partners" to build a full-link ecosystem of "product promotion-transaction conversion-commission settlement". The platform relies on Alibaba's e-commerce supply chain (Taobao, Tmall all-category product libraries), features "zero threshold, zero cost, and zero risk", and brings together more than 3 million ecological partners (including Daren, MCN, traffic media, offline stores, service providers, etc.), covering online content scenarios (Douyin, Station B, Weibo, etc.) and 35 types of offline stores (650,000 physical stores), achieving global marketing and distribution. Typical scenarios include people sharing product links to earn commissions, offline stores providing online diversion, merchants connecting promotion resources through service providers, and linking partners to cover 98% of netizens across the country during the promotion period such as Double 11, helping merchants expand sales and promoters Achieve traffic monetization.

Core functions:

• Multi-dimensional promotion partner docking : Covering all types of promotion roles, including content creators (Internet celebrities, bloggers), MCN institutions (such as Han, NetStar DreamWorks), traffic media (portal websites, Short Video platforms), offline stores (couples stores, chain stores), professional service providers (investment promotion/tools/channel/TP service providers) to meet the promotion needs of merchants of different levels;
• Zero threshold promotion mechanism : Promoters do not need to hoard goods and ship goods. They only need to log in to their Taobao account to obtain product promotion links. They can earn commissions after making a transaction through sharing (pictures, Short Video, live broadcasts, and social groups). Novices can quickly get started through platform training;
• Data-based promotion tools : Provide detailed promotion data reports (click-through rate, conversion rate, commission details), support analysis of product popularity and promotion effect, and assist in adjusting strategies; at the same time, open order query and product query interfaces (for tool service providers to develop auxiliary tools) to improve promotion efficiency;
• Global scenario marketing support : Online adaptation of Short Video, live broadcasts, community and other content scenarios (such as Daren Douyin's single sales exceed 10 million), and offline coverage of 650,000 physical stores (For example, Jingxiaoxi cooperates with 60,000 stores to divert), supporting the collaboration of "online planting grass + offline drainage";
• Big promotion and special plans : Provide exclusive materials and marketing gameplay during major promotion periods such as Double 11 to help partners improve conversion; launch support policies such as the "Supernova Project" to empower new partners to grow rapidly and aggregate global traffic resources;
• Ecological support for service providers : Four types of service providers divide their labor and cooperate-investment service providers assist merchants in settling in, tool service providers provide data monitoring/selection tools, channel service providers broaden talent resources, and TP service providers provide technology docking to ensure Efficient operation of the ecosystem;
• Transparent commission settlement : The commission rules are clear (calculated according to the proportion of product categories/merchant settings), promoters can view the revenue in real time, support withdrawal through Alipay, and the flow of funds is transparent and traceable.

Usage scenarios:

• Talent/Personal promotion monetization : Short Video celebrities (such as Internet celebrity Quick Hand Anzi) mount Taobao product links in their works, sell tens of thousands of products in 10 minutes live broadcast, and earn commissions based on the transaction; Individuals share coupon links through WeChat groups and circle of friends to earn daily promotion income;
• Merchants expand sales channels : Small and medium-sized merchants enter the platform through investment promotion service providers to connect with the talents of MCN institutions to promote new products and quickly accumulate basic sales; large brands (such as Xiaomi and OPPO) link offline stores and online media to achieve Global distribution;
• Large-scale operation of MCN institutions : MCN (Rugoumei) manages its talents in batches through the platform, screens high-commission products for distribution and promotion tasks, coordinates data review and commission settlement, and improves team efficiency;
• Transformation and income increase of offline stores : Couples and wives stores in fourth-and fourth-tier cities obtain product promotion rights through 淘宝联盟, recommend online products to customers arriving at the store, earn additional commissions through diversion transactions, and realize "offline services + Online income increase";
• Service providers provide special services : Tool service providers develop talent selection tools, connect with platform interfaces to obtain product data, and provide promotion suggestions;TP service providers build "talent matching-promotion monitoring" technology for merchants. System to reduce operating costs.

Applicable population:

• Short Video creators/e-commerce celebrities : Individuals or small teams who are celebrities on platforms such as Douyin, Station B, and Fast Hand, who need to realize traffic realization through content mounting product links;
• Taobao/Tmall merchants : Enterprises or individual sellers who need to expand off-site promotion channels (especially small and medium-sized merchants, new product cold-launch stages) to increase product sales;
• MCN organization : A professional organization that has signed contracts with a large number of talents and needs to batch connect merchant resources, manage promotion tasks and commissions;
• Offline store operators : community supermarkets, couples and wife stores and other physical stores, individual merchants who hope to supplement their income through online diversion;
• E-commerce service providers : Investment promotion, tool, channel, and TP service providers need to rely on platform resources to provide special services to merchants/promoters.

Unique advantages:

1. Strong endorsement of Ali Ecology : Relying on Taobao and Tmall's full-category commodity libraries and Alipay settlement systems, product quality and capital security are guaranteed. Compared with third-party CPS platforms, user trust and conversion rate are higher;
2. Global scenario coverage : The only CPS platform that realizes global distribution of "online content platform + offline physical stores". 650,000 offline stores are linked to 3 million online partners, covering 98% of netizens, and there are no dead spots in promotion scenarios;
3. Zero threshold and low risk : Promoters do not need to invest costs (no hoarding or shipping), merchants can enter for free, and novices can quickly get started through training, suitable for all types of people to try;
4. Data and tool empowerment : Detailed promotion data reports and open interfaces support refined operations. Tool service providers have a complete ecosystem, and auxiliary tools can be selected on demand to improve efficiency;
5. Promotion and policy support : During the promotion period such as Double 11, exclusive resources (materials and flows are tilted) will be provided, and policies such as the "Supernova Project" will help new partners grow and continue to release ecological dividends.