百度联盟

Platform introduction:

百度联盟It is a marketing ecosystem hub built by Baidu to solve the pain points of "difficulty for advertisers to place (unable to find accurate traffic), difficulty for traffic owners to monetize (no revenue from idle traffic), and fragmentation of online and offline advertising", positioning "a 'global connection bridge'"between advertisers and traffic owners." Its core logic is to "integrate global traffic and advertising resources with AI technology as the core": on the one hand, it provides advertisers with a global distribution channel covering online (search, information flow, open screens) and offline (elevator screens, outdoor screens), reducing delivery costs through accurate matching; on the other hand, it provides traffic owners (media, APP, offline screen operators) with a threshold-free traffic monetization path, and can obtain stable benefits without building their own advertising system. Whether APP developers want to revitalize idle traffic, brands want to achieve "online and offline linkage marketing", or offline media want to access programmatic delivery, they can achieve demand through 百度联盟, which is Baidu's "global marketing" strategy. The core implementation platform.

Core functions:

1. Four core advantages (platform cornerstone, clear documentation)

2. Adequate budget and comprehensive traffic: more than 800,000 cooperative advertisers cover the needs of the entire industry; partners cover all online (browser, APP, website navigation) and offline (elevator screen, outdoor screen) traffic, ensuring that advertising is not available. Traffic gap;

3. Diversified cooperation and rich styles: support multiple promotion cooperation types (search promotion, information flow promotion, gathering screen promotion, etc.), advertising styles include information flow advertisements, immersive video advertisements, open-screen advertisements, and Mini programs advertisements, adapting to different traffic scenarios (such as article details page using information flow advertisements, APP launches using open-screen advertisements);

4. Accurate matching and high monetization: Relying on AI technology to analyze user behavior and advertising content, achieve high matching of "ad-traffic-user", improve advertising click and conversion efficiency, and the main annual share of traffic exceeds 20 billion yuan, ensuring revenue stability;

5. Professional services and efficient operations: Provide full-stack customized services (such as optimizing advertising space for traffic owners and formulating delivery strategies for advertisers) to help partners improve traffic operation efficiency and lower operating thresholds.

6. Diversified advertising cooperation methods (core business module)

7. Baiqingteng: The platform's core online advertising product accurately delivers Baidu's promotional content to corresponding locations in the media (such as APP content pages and novel chapter pages), supports video advertising, wake-up download advertising and other functions, and adapts to APP, WAP, PC, etc. Online traffic, partners such as Qimao Novels doubled their revenue through this model;

8. Juscreen promotion cooperation: Integrate multiple types of offline screens (building elevator screens, smart home screens, outdoor scene screens) to provide advertisers with online and offline integrated marketing solutions to achieve accurate and programmatic delivery of offline advertisements. Through this cooperation, Xinchao Media achieved an average of 68 million + advertising displays, covering 200 million + middle-class people in the community;

9. Search promotion cooperation: Provide Baidu search services to traffic owners (such as browsers and website navigation). Users display high-matching promotional content when searching. Traffic owners receive shares based on search advertising effectiveness. 2345 (PC, WAP, APP) Cooperation) Through this model, we can achieve an average daily advertising display of 1 billion +;

10. Hao123 promotion cooperation: Provide website navigation services for partners, realize multi-faceted monetization through diversified cooperation forms (such as navigation space advertising and recommendation space promotion), and adapt to website navigation traffic owners.

11. Adaptation of advertising styles and scenarios (key presentation of documents)

• Information flow advertising: As part of media content, it is highly integrated with application content. Display scenarios include content list pages, article details pages, video list pages, novel chapter pages, etc. The advantage is to integrate into the media environment and improve monetization capabilities. The common size is 1280x720, 960x640, 600x300;

• Open-screen advertising: The full-screen advertising displayed when the APP is launched is suitable for brand exposure needs. The platform regularly launches welfare activities such as "open-screen gift package" to help traffic owners increase open-screen advertising revenue;

• Immersive video advertising: Adapt to video traffic scenarios (such as Short Video APP, film and television playback pages), enhance users 'willingness to watch and interact through immersive video content, and realize higher monetization efficiency than ordinary graphic advertisements;

• Offline multi-screen advertising: Covering elevator, community, outdoor and other living scenes, using AI technology to accurately target target groups (such as middle-class communities), and solving the problem of "vague delivery and difficult measurement of effects" in traditional offline advertising.

4. Excellent cooperation cases (endorsement of results, clear documents)

• Qimao Free Novels: Through the cooperation of 百度联盟"VVIP Service Mechanism", traffic increased by 40% and revenue doubled within half a year, becoming a benchmark for cooperation in the novel reading industry;

• Xinchao Media: It has reached a comprehensive cooperation with Baidu Juping to create an "AI+ Elevator Media" integration platform, achieving an average daily advertising display of 68 million + and an average daily coverage of 200 million + middle-class people in the community;

• 2345: As an early partner of the alliance, PCs, WAP, and APP have all access to search promotion cooperation. The browser DAU cooperation volume exceeds 20 million, and the average daily advertising display is 1 billion +.

Typical application scenarios:

• Main monetization of online traffic: Qimao Novel APP has a large number of novel reading users. By connecting to 百度联盟 Baiqingteng, information streaming advertisements are inserted into the novel chapter pages, which will not affect the user's reading experience, but also convert idle traffic into Revenue, doubling revenue in half a year;

• Digital transformation of offline media: Xinchao Media operates a large number of elevator screens, connects programmatic delivery through Baidu Juping cooperation, and uses AI technology to accurately target the middle-class group in the community. The advertising volume and revenue have been greatly increased, covering 200 million + target users per day;

• Advertisers 'all-domain launch: A FMCG brand wants to achieve "online grass planting + offline reach". It uses 百度联盟 to launch information flow ads (online grass planting) on mobile apps, and at the same time, it also launches multi-screen ads on community elevator screens.(offline reach), realizing a closed-loop global marketing and increasing the launch conversion rate by 35%;

• Browser traffic operation: There are more than 20 million DAUs in browsers on 2345. By connecting to Baidu's search promotion cooperation, users display relevant advertisements when using the browser to search, which not only meets users 'search needs, but also brings stable share of revenue to the browser., the average daily advertising display is 1 billion +.

Applicable population:

• Traffic owners: Online (APP developers, browser operators, novel/information media, website navigation platforms), offline (elevator screen operators, outdoor media companies, smart home screen manufacturers) entities with idle traffic, need to use advertising to monetize and increase revenue;

• Advertisers: Enterprises in all industries (FMCG, automotive, education, finance, etc.) and brands need to achieve accurate advertising, cover users in all regions online and offline, and reduce marketing costs;

• Offline media partners: operators of building elevator screens (such as Skyworth Digital), outdoor scene screens (such as Skyworth Digital), and community media (such as Xinchao Media) need to access programmatic delivery capabilities to improve the efficiency and revenue of advertising operations;

• Small and medium-sized developers/entrepreneurs: Small and medium-sized APP and personal website developers are unable to build their own advertising systems. They need to realize traffic realization and obtain stable income through low-threshold platforms.

Unique advantages:

1. Global traffic coverage: The rare "online (search/information flow/open screen)+ offline (gather screen)" global advertising alliance in China solves the problem of "online and offline fragmentation" of traditional advertising, allowing advertisers to achieve one-stop global delivery;

2. AI precise matching capabilities: Relying on Baidu AI technology to analyze user portraits and advertising content to avoid "invalid delivery", traffic users have higher click rates and more stable revenue, and improved ROI for advertisers 'delivery;

3. High and stable share: The annual main share of traffic exceeds 20 billion yuan, and cooperation cases (such as Qimao Novels, 2345) have clear revenue growth data to ensure the long-term benefits of traffic owners;

4. Security and compliance guarantee: The mobile advertising SDK has passed dual security assessments by the Institute of Information and Communications Technology and the Ministry of Public Security, and regularly updates the "Member Registration Agreement" and filtering strategies to avoid advertising content violations and data security risks;

5. Full-stack professional services: Providing customized services for different types of partners (such as optimizing advertising space for traffic owners and formulating delivery plans for advertisers), novices can also get started quickly and lower operating thresholds.