巨量引擎

Platform introduction:

巨量引擎It is the core marketing hub of ByteDance for enterprises and advertisers. It is positioned as a "corporate business growth partner" and aims to solve the pain points of "scattered marketing scenarios, low efficiency in customer acquisition, difficult data access, and uncoordinated tools." Relying on byte-based global traffic (Douyin, Today's Headlines, Watermelon videos, etc.) and AI technology, we will build a full-process service system of "demand diagnosis-solution customization-tool implementation-effect review": from brand exposure to clue acquisition, from e-commerce operations to local life transformation, covering the entire life cycle needs of enterprises from "marketing customer acquisition" to "long-term operation". Whether it is a leading brand building a global marketing campaign, or small and medium-sized businesses expanding their business through Short Video/live broadcasts, they can achieve their goals through the tools and resources integrated by the platform. It is a benchmark platform for the integration of "traffic + technology + service" in the domestic digital marketing field.

Core functions:

1. Full scenario business solution

   • Brand building : Provide multiple advertising forms such as open-screen advertising, information streaming advertising, and interactive advertising, combined with huge cloud cloud crowd insights to help the brand convey core values (for example, YSL launches brand rejuvenation through beauty marketing + global advertising);
   • Effect conversion : Provide intelligent bidding and precise targeting functions for goals such as clue retention (education, finance), commodity transactions (e-commerce), and content downloads (games/APP) to reduce customer acquisition costs (such as an educational institution reduces the cost of single customer by 25% through clue advertising);
   • Vertical industry plan :
     • E-commerce operation: Linking a huge number of thousands of rivers to achieve a closed-loop "advertising, commodity transaction-data review", supporting live broadcast bringing goods and Short Video planting grass scenarios (for example, Bosideng's new product marketing improves GMV through "Short Video preheating + live broadcast conversion");
     • Local life: Provide "group purchase coupon placement-check-off at store" service for restaurants, beauty industries, scenic spots and other businesses, targeting local 3-5 kilometers users and increasing the check-in rate (for example, chain hot pot brands achieve a check-off rate of 85% through local advertising);
     • Game industry: Through open-screen advertising, information streaming advertising, combined with "trial and interactive" forms, it helps game downloads and paid conversions (for example,"Original Legend" increases downloads through "Light up the Oriental Pearl" global marketing).

2. Core tool matrix integration

   • Flow and heating tools :
     • Huge amount of Qianchuan: An exclusive e-commerce marketing tool that supports Short Video/live broadcast advertising with goods, optimized according to transaction results, and adapted to the Douyin e-commerce ecosystem;
     • DOU+: A content heating tool that helps corporate account Short Video/live broadcasts increase exposure and quickly accumulate initial traffic;
   • Talent and Creative Tools :
     • Huge amount of star maps: Connect brands and Douyin Daren, provide talent screening, cooperation management, and effect tracking services, and realize the collaboration of "talent planting grass + advertising conversion"(for example, YSL uses star maps to match beauty celebrities to create hot money Marketing content);
     • Huge amount of creativity: Provide advertising material templates (Short Video/pictures), creative inspiration libraries, and intelligent generation functions to reduce the threshold for enterprise material production;
   • Data and management tools :
     • Huge cloud map: A global data insight platform that supports crowd portrait analysis, marketing effect attribution, and strategy optimization to help brands accurately target target users;
     • Flying Fish CRM: A customer lead management tool that integrates advertising leads and follow-up processes to improve lead conversion efficiency (for example, real estate companies use Flying Fish CRM to increase the lead transaction rate by 30%).

3. Marketing Science and Effectiveness Measurement

   • Global measurement system : Provide full-link data indicators of "brand voice volume-user interaction-conversion transaction-long-term value", support cross-platform (Douyin, Today's Headline) effect integration, and avoid "data islands";
   • A/B testing tool : Supports the effectiveness comparison of different advertising materials, targeting strategies, and bidding methods to help companies find the best marketing solution (for example, a FMCG brand optimizes advertising copy through A/B testing, and CTR is increased by 18%);
   • Industry benchmark data : Provide benchmarks for marketing indicators in various industries (such as average CPM in the beauty industry and conversion rate in the e-commerce industry) to help companies benchmark industry levels and adjust strategies.

4. Learning and support services

   • Marketing School : It is divided into three layers of courses: "Introduction to Newbies (Use of Platform Tools), Advanced Growth (Disorganization of Industry Play), and Advanced Operations (Global Strategy)", covering areas such as advertising, e-commerce operations, and local marketing., helping companies improve their marketing capabilities;
   • Case library and resources : Display multi-industry benchmark cases (such as "Original Legend" global marketing, Bosideng's new product campaign), disassemble strategic logic and execution steps, and provide reusable reference for enterprises;
   • Customer service and compliance support : Provide 7x24-hour customer service consultation to answer questions about tool use and rules; also provide violation warning and reporting channels to help companies avoid marketing risks.

Usage scenarios:

• Global marketing of head brands : YSL integrates "huge amount of star map talent planting grass + information flow advertising exposure + huge amount of cloud map data review" through 巨量引擎 to create a new era of beauty marketing. In the first month of the launch of new products, the entire network exposure exceeded 1 billion, and sales increased by 300%;
• Cold start of small and medium-sized e-commerce companies : A certain clothing merchant used "Huge amount of Qianchuan release +DOU+ heating", planted grass on Short Video to accumulate fans, and brought goods through live broadcasts to achieve transformation. Within 3 months, the GMV of Douyin Store exceeded 5 million from 0;
• Local merchants expand customers : A certain chain milk tea brand has launched "buy one get one free" group purchase coupons to users in the city's core business district through local living solutions. Within one month, more than 10,000 orders were written off at the store, and store passenger flow increased by 40%;
• New game product promotion :"Original Legend" uses 巨量引擎 open-screen advertising + interactive advertising, combined with the offline linkage of "Light up the Oriental Pearl", achieving a one-million game download volume in a single day and an increase in payment rate by 15%.

Applicable population:

• Brand enterprises : Well-known domestic and foreign brands (beauty, clothing, 3C, automobiles, etc.) need to increase brand voice and market share through global marketing (such as YSL, Bosideng, Chery Jaguar Land Rover);
• E-commerce merchants : Douyin e-commerce and cross-border e-commerce sellers need to use advertising + tool empowerment to increase product transactions (such as clothing, food, and home furnishing merchants);
• Local lifestyle merchants : catering, beauty industry, scenic spots, chain stores, etc., need to obtain accurate local passenger flow and upgrade to store conversion (such as hot pot shops, beauty salons, amusement parks);
• Game/APP manufacturers : Game R & D and APP operators need to increase downloads and user activity through advertising (such as "Original Legend" developers, tool APP teams);
• Small, medium and micro enterprises : Small and medium-sized enterprises (education, finance, real estate, etc.) that need to expand their businesses at low cost rely on smart tools to lower marketing thresholds and improve customer acquisition efficiency.

Unique advantages:

1. Deep closed-loop loop of byte ecology : Integrate hundreds of millions of traffic platforms such as Douyin and Today's Headline to realize the full link of "content grass planting-advertising exposure-transaction conversion-data playback" and reduce cross-platform losses;
2. Full scene coverage : From brand building to effect transformation, from e-commerce to local life, it adapts to the marketing needs of different stages and industries of enterprises, without the need to connect multi-platform tools;
3. Technology and data empowerment : Technologies such as AI intelligent bidding and huge cloud image crowd insight help companies accurately reach target users, reduce ineffective delivery costs, and improve ROI;
4. Integration of tools and services : Advertising, talent cooperation, data management and other functions are integrated on the same platform, making it easy to operate, especially suitable for small and medium-sized enterprises lacking professional marketing teams;
5. Benchmarking cases and learning support : Rich industry cases and layered courses help companies quickly understand marketing logic, grow rapidly from "novice" to "advanced", and reduce trial and error costs.