抖音音乐开放平台

Platform introduction:

抖音音乐开放平台It is the core music ecological hub created by ByteDance for musicians and copyright parties. It is positioned as "making good music visible" and aims to solve the pain points of musicians '"difficult exposure of works, few publicity resources and single commercial realization path." Relying on Douyin's 600 million + user base and the audio scene of soda music, the platform builds a full-link service of "submission, promotion, data and monetization": musicians can upload their own copyrighted songs, and through "See Music Plan" and "Light Wave Plan", etc. Official activities receive traffic support, and the works simultaneously cover both Douyin (Short videos agriculture) and soda music (audio listening). At the same time, playback, fans, and data are viewed in real time, realizing "song popularity drives people to become popular". It has served many musicians such as A Si, Zhan Wenting, and Su Xingjie, and has spawned phenomenon-level works such as "The Wind Blows Eight Thousand Miles"(broadcast on the entire network for tens of millions of people every day) and "It's You"(used by more than 20 million people for filming). It is one of the core platforms for domestic musicians 'ecological operations.

Core functions:

1. Musician Counseling and Publishing Services

   • Audio submission and songwriter library : Supports musicians to upload their own copyrighted or authorized songs (including audio, lyrics, and covers), and also provides songwriter library functions to help songwriter matchmaking (such as mining popular songs and screening sound production and distribution), meeting the needs of original musicians and cover singers;
   • Global distribution capabilities : Complete the global launch of songs in a one-stop manner, covering 200+ countries and regions, covering Douyin, soda music and other cooperative broadcasting channels, solving the problem of "difficulty in overseas communication" for musicians.

2. Double-end linkage publicity and support

   • Shake steam linkage resources : realize two-way interoperability between chatter (Short Video planting grass) and soda music (audio listening). Musicians 'works can be used for Short Video shooting (such as topic challenges, gesture dances) during chatter, and guide users to fully listen to soda music, forming a closed loop of "grass planting and listening";
   • Layered promotion resource package : Provides customized support for musicians at different growth stages--
     • Cold start stage: Each song receives the initial traffic recommended by the Douyin algorithm, helping the work break the circle;
     • Active business stage: Continue to reach potential listeners through "one music card" and increase the exposure of works;
     • Hot model creation stage: High-quality works can enter the top Douyin promotion plan, receive exclusive resource bits (such as Douyin website recommendations, song lists), and help from a large number of promotional people. For example,"Bitter Coffee" reaches the top of the entire network through this model. Top 1;
   • Support for official activities : Long-term development of the "Light Wave Plan"(musicians 'video submissions receive traffic/Dou+ rewards), the "Play Coffee Plan"(talent music videos receive support), and cover activities (high-quality voices can be obtained by stars, opportunities to co-produce and sing songs), lowering the threshold for promotion.

3. Data monitoring and commercial monetization

   • Real-time data viewing : Provide core data such as work playback volume, Short Video shooting usage, fan growth, and shared revenue, and support multi-end (Douyin, soda music) data integration to help musicians accurately judge the performance of their works and optimize promotion strategies;
   • Multi-end sharing mechanism : After the copyright owner/musician authorizes the song to vibrate and soda music, he can enjoy the soda music revenue share based on the play data of the work. At the same time, high-quality works expand the monetization channels through commercial orders, fan rewards, etc., such as hit singles such as "She's my bo" and "I Tear My Body" achieve revenue growth through sharing.

4. Exclusive rights for musicians

   • Creating exclusive business cards : Generate cross-platform exclusive identities for musicians, synchronize Douyin and soda music account information, and enhance personal IP awareness;
   • Empowerment of hit cases : Display the popular songs incubated by the platform (such as Ah Si's "Love You 105 Degrees" and Deng Dian's "Smitten") and data (number of fans, number of video shots) to provide musicians with reference. Creative and promotional ideas;
   • Copyright protection and compliance : Clarify copyright cooperation rules, provide channels for reporting illegal and undesirable information (telephone 400-140-2108, email jubao@douyin.com), and protect the rights and interests of musicians.

Usage scenarios:

• Newcomer musician Cold Start : An independent musician uploaded original songs, participated in the "Light Wave Project" to release singing videos, and received Dou+ rewards and initial traffic. After his work was used by Short Video, the number of views exceeded one million, accumulating the first batch of fans;
• Promotion of copyright owners 'works : A record company authorized the singer's new song platform to launch a topic challenge on Douyin through "Shake Steam Linkage", guiding users to listen to the full version of soda music, and the songs quickly entered the Douyin song list, and the entire network playback exceeded 100 million;
• Demand for Short Video soundtrack : Short Video creators choose to adapt BGM in the platform song library for daily vlog and plot video shooting, and at the same time bring more exposure to musicians, forming a win-win situation for "creator-musician";
• Overseas communication needs : Through the global distribution function, a national musician puts his works on overseas platforms, and uses TikTok traffic to attract overseas listeners and achieve cultural output and revenue growth.

Applicable population:

• Original musicians : Independent musicians and bands need to expose their works on a platform, accumulate fans, and realize commercial monetization;
• Music copyright parties : Record companies and song studios need to promote their artists 'works and expand copyright revenue channels;
• Music cover artists : Douyin creators who are good at cover songs need to obtain traffic support and opportunities to cooperate with stars through activities;
• Short Video creators : Douyin/soda music users who need high-quality, copyright-free BGM to adapt to daily creation and content dissemination;
• Music industry practitioners : Music agents and promotion teams need to rely on platform resources to formulate promotion plans for artists to increase the popularity of their works.

Unique advantages:

1. Byte-based traffic dividend : Relying on Douyin 600 million + users and soda music audio scenes, dual-end traffic is superimposed, and the exposure ceiling is much higher than that of vertical music platforms, making it easy to incubate phenomenal works;
2. Low-threshold promotion system : Through algorithm recommendation + official activities, new musicians can get initial traffic without professional promotion resources, reducing the industry entry threshold;
3. "Short Video + Audio" closed-loop : Different from a single music platform, Douyin Short Video grass grass drive the complete listening of soda music, improving user retention and the depth of work dissemination;
4. Transparency in data and monetization : Real-time data monitoring helps musicians make accurate decisions, and the multi-end sharing mechanism is clear to ensure predictable income and enhance platform trust.