云略

Tool introduction:

云略It is an AI-enabled platform under Guoji that focuses on "full-link operation of enterprise new media". The core provides enterprises with 7 major social media platforms (Douyin, Fast Hand, Xiaohongshu, Video Account, Public Account, Weibo, and Station B) matrix account management solution. Relying on Guoji's 10 years of social media data experience, the platform covers the entire link of "content creation-distribution-data recovery-clue follow-up-team assessment", realizing batch content production, intelligent clue mining and data-based operation analysis through AI technology, and has Served leading enterprises in the automobile, real estate, home appliances, and other industries (For example, a domestic leading car company and leading brand in the home appliance industry), helping companies solve pain points such as difficulty in decentralized account management, high content production costs, and loss of clues, and improving the efficiency of new media operations and business transformation.

Core functions:

• Multi-platform matrix account management: One-stop management of corporate and store accounts on 7 major social media platforms, support group-level account coordination, and view subordinate account operation data (new fans, views, interactions) in real time;
• AI enables content creation and distribution: AI intelligent mixed cutting (one-click generation of 2000 video materials), AI copy generation (automatically writing video titles/copytexts), AI violation detection (avoiding platform rule risks), and also supports the creation of release plans. Publish content in batches regularly;
• Full-dimensional data monitoring and analysis: Covering hundreds of indicators in five dimensions: account, work, live broadcast, clues, and team, providing data packages and detailed reports to support competing product account monitoring and risk warning (such as account blocking, abnormal operation inspection);
• Customer clue mining and follow-up: Automatically collect user clues from live broadcast room mounted components, private messages and high-intention comments, AI analyzes user intentions (such as "interested" and "converted"), supports the allocation of clues to corresponding stores/sales, and synchronizes follow-up records;
• Intelligent customer service and interaction management: AI intelligent customer service replies private messages in 7×24 hours a day, supports automatic replies and knowledge base management, and also analyzes private message interaction data (such as 3-minute reply rate and number of messages sent per capita) to improve user response efficiency;
• Team management and assessment: Support team members 'authority allocation, quantify performance indicators (such as number of published works, clue conversion rate), generate team PK ranking and assessment reports, and connect with the enterprise's OA system to achieve data synchronization;
• Privatization customization services: Provide privatization deployment (high data security), API interfaces (opening up the enterprise's internal CRM system), and exclusive customization systems to meet the enterprise's personalized operation needs.

Usage scenarios:

• Enterprise multi-platform account management: Group enterprises coordinate store accounts across the country (such as 1000+ store accounts of automobile companies) and view account operation data in each region in real time to avoid loopholes in decentralized account management;
• Batch content production and release: Home appliance brands need to release a large number of product promotion videos every day, quickly generate materials through AI mixed cutting, and push them to 7 major platforms regularly according to the release plan to reduce production costs;
• Collection and conversion of customer clues: Real estate brokerage companies obtain user retention through small windmills and private messages in the live broadcast room, and AI screens high-intention clues and distributes them to store sales to improve follow-up conversion rates;
• Team operation assessment: New media agencies manage multiple groups of operation teams, assess team performance through quantitative indicators (such as the amount of work interactions and the number of clues), and generate quarterly review reports;
• Dynamic monitoring of competitive products: Home furnishing companies monitor the account operation strategies (release content, interactive data) of their peers on each platform, adjust their own marketing plans, and seize market opportunities.

Applicable population:

• Enterprise new media marketing team: enterprise personnel responsible for multi-platform account operations, content production and clue transformation (such as automobile companies and home appliance brand marketing departments);
• Short Video creators/self-media teams: professional creators or small and medium-sized self-media organizations who need to mass produce video content and manage multiple accounts;
• Chain store operators: Coordinate social media accounts of regional stores (such as real estate agencies and home furnishing stores), collect clues and assign follow-up leaders;
• New media agency: A third-party team that provides customers with multi-platform operations and data monitoring services needs to efficiently manage multiple project and assessment teams;
• Enterprise social media operation manager: The person in charge of coordinating the group-level new media matrix, formulating operational strategies and optimizing them through data review.

Unique advantages:

1. Full link coverage: From content creation to clue transformation to team assessment, there is no need to switch multiple tools, completing the closed-loop of corporate new media operations in one stop, making it more efficient than similar "single-function tools";
2. Deep integration of multiple platforms: Exclusive coverage of 7 major social media platforms, strong real-time data synchronization (such as live broadcast sales, number of private message clues), meeting the needs of enterprises for "global social media marketing";
3. AI reduces costs and improves efficiency significantly: AI mixed cutting can increase video production efficiency by 280%, and AI customer service achieves 7×24 hours of zero-delay response, significantly reducing labor costs;
4. Strong customization capabilities: Provide privatization deployment, API docking, and exclusive system customization to meet the high requirements for data security and business adaptation in automotive, real estate and other industries;
5. Deep industry experience: Relying on Guoji's 10 years of social media data experience, it serves 5000+ well-known companies. The solution fits the operating pain points of domestic enterprises and is more practical than general operating tools.