有赞

Tool introduction:

有赞It is a domestic solution platform focusing on full-link operations of merchants. It has been deeply involved in the industry for 12 years and serves millions of merchants. The core provides integrated tools and services of "public domain acquisition-private domain repurchase-operation efficiency improvement". By integrating functions such as online shopping malls, new retail stores, intelligent CRM, and automated marketing, it adapts to multiple industries such as retail, beauty, cross-border e-commerce, cake baking, and cultural tourism, helping large and small brands open up the public domain.(Xiaohongshu, WeChat, take-out platform) and private domain (WeChat private domain, membership system), at the same time, through store management and shopping guide systems to improve operational efficiency, accumulate a large number of business cases and industry reports, and support 24-hour consulting services and certification services. Business resources are the core business partners of merchants from "traffic acquisition" to "continuous profitability".

Core functions:

• Omni-channel customer acquisition and sales : Covering multiple scenarios in the public domain and private domain-the public domain side supports 有赞 advertising, small red book/WeChat store/all-network takeout solutions, with tools such as "有赞 Touch and Post" and "Love Shopping and Check-in" to obtain traffic; the private domain side provides Mini programs mall, private domain live broadcast, distribution/group purchase functions to achieve a closed-loop multi-channel sales (such as guiding Mini programs ordering through live broadcast).
• Intelligent CRM and private domain operations : Build user portraits through intelligent customer operation systems, and combine marketing automation systems (such as member rights push and personalized offers) to enhance repurchase; support member distribution solutions to encourage old customers to split new customers., at the same time, support private domain live broadcasts and enhance user stickiness (such as brand flagship private domain live broadcasts to increase conversion rates).
• Customized management of stores and industries : Provide store management system, store member management, and chain intelligent operation functions for offline scenarios to realize "online and offline data interoperability"(such as store members synchronizing to online CRM); Subdivide industry solutions such as Meiye Chain, cake baking, and cultural tourism retail to adapt to the needs of different business formats (such as service reservations for Meiye stores and order delivery management for cake stores).
• Efficiency improvement and service support : Provide intelligent shopping guide systems (empowering front-line employees to accurately serve customers), data interoperability solutions (opening up data in each business link), and supporting "ready-to-use" learning resources (online business schools, Merchant alliances) and professional services (24-hour online consultation, SMILE+ services for major customers, customized development) to lower the operating threshold of merchants.

Usage scenarios:

• Omni-channel operation of retail brands : Clothing brands build Mini programs malls through 有赞 to simultaneously operate Xiaohongbook solutions (public domain customer acquisition) and WeChat private domain (member repurchase). Offline stores use the store management system to synchronize member data, realizing a closed loop of "online grass planting-offline experience-private domain repurchase".
• Meiye Chain Promoters and Retention Customers : Meiye brands use Meiye Chain Solutions to promote nursing projects through private domain live broadcasts, use smart CRM to record customer consumption preferences, and use marketing automation systems to push exclusive discounts for members to improve customer Retention rate and repeat purchase frequency.
• Efficient operation of cross-border e-commerce : Cross-border merchants use the 有赞 cross-border e-commerce function to open up online shopping malls and logistics data, expand sales channels through distribution platforms, and rely on marketing automation systems to push local customers in different regions. Promote discounts and improve order conversion.
• Digitization of cake baking stores : Baking shops build an online order system through 有赞 to connect with the entire online takeout platform. Offline stores use the store membership management system to record customer birthdays and other information, push cake reservation discounts in advance, and realize Efficient collaboration of "online orders + offline self-delivery/delivery".

Applicable population:

• Multi-industry merchants : Brands and store operators in retail, beauty, cross-border e-commerce, cake baking, cultural tourism and other industries need full-link business tools.
• Private domain operation leader : Enterprise operators who need to build a private domain system and improve customer repurchase rely on CRM and automated marketing functions.
• ** Chain store managers ***: Chain brand operators who need to realize online and offline data interoperability and manage multiple stores in a unified manner.
• Small and medium-sized businesses and entrepreneurs : Small and medium-sized businesses that lack professional technical teams and need "ready-to-use" business tools and learning resources.

Unique advantages:

• Full link coverage : Providing a "one-stop" solution from receiving customers in the public domain to re-purchasing in the private domain to store operations, eliminating the need to connect multi-platform tools and reducing merchant collaboration costs.
• In-depth industry adaptation : Subdivide multi-industry customized solutions rather than universal tools to solve core pain points of different business formats (such as Meiye's service reservations and baking distribution management).
• Rich resources : 12 years of service experience have accumulated millions of merchant cases, industry reports and business knowledge bases, and merchants can directly refer to and reuse successful experiences.
• Perfect service system : Equipped with 24-hour consultation, certification service providers, customized development and other services, it empowers the entire process from tool use to business planning, especially suitable for small and medium-sized businesses lacking professional teams.