小红书

platform introduction

小红书It is the leading entrance for lifestyle sharing community and consumption decision-making in China, with its core positioning as "real, beautiful and diverse". The platform takes pictures and texts and Short Video (notes) as the main content forms, covering multiple life scenarios such as beauty makeup, clothing, food, childcare, film and television, travel, and the workplace. Users form an interactive atmosphere by sharing personal experiences, strategies, and evaluations. Relying on the "grass planting" ecosystem to influence consumption decisions, it has become a core platform for young groups (especially female users) to obtain life inspiration and product reference.

core functions

• Content creation and sharing : Support the release of notes in pictures, text and Short Video (mainly vertical version). You can add topics, tags, and geographical locations to facilitate content exposure and retrieval
• User interactive communication : Notes support likes, collections, comments, and forwarding. Users can realize two-way communication through private messages and comment areas, forming community resonance
• Accurate content recommendation : Analyze user interest tags (such as beauty, parenting) based on AI algorithms, personalized push adapted content, and improve browsing experience
• Search and Discovery : Support keyword search (such as "Commuting Makeup Tutorial" and "Parenting Knowledge"), and the topic aggregation function helps users quickly find similar content
• Account login and management : Registration and login through mobile phone number, supporting two identities: personal account and professional number (commercial use) to meet different user needs

Content and scene coverage

• Beauty and skin care : Makeup tutorials (commuting makeup, effective makeup), product reviews, eyebrow tutorials, etc.
• Dress in style : Try on new clothes and match styles (goddess battle skirt, daily commuter wear)
• Gourmet cooking : Home-cooked dishes, desserts making (matcha, red bean, sesame potato muffins, loofah, mushroom and smooth broth)
• Parenting education : Parenting knowledge, parent-child interaction, rainbow bullshit (praising children's drive)
• Film and television entertainment : Comments on watching the film and television ("Chang 'an 30,000 Miles"), star trends, and sharing of popular stories (Li Shala's nine virtues)
• Life Encyclopedia : Body management, dietary advice (avoid food with protruding abdomen), commuting skills, etc.

applicable population

• Young female users: Pay attention to beauty, clothing, and food to gain life inspiration and consumption reference
• Newbie parents: Learn parenting knowledge, parent-child interaction skills, and exchange parenting experience
• Content creators: Share personal life and professional knowledge, and accumulate fan and business cooperation opportunities
• Consumers: Understand product reputation through real notes and assist consumption decisions (grass planting)
• Brand side/merchant: Observe user needs, place advertisements, and carry out brand cooperation (through professional accounts/advertising platforms)

unique advantages

1. Truthful content: Focus on sharing the real experience of ordinary users, avoid excessive marketing, and have high user trust
2. Outstanding attributes of grass planting: The notes focus on "practical value", directly affect consumption decisions, and become the core position of brand marketing
3. Comprehensive scene coverage: from daily trivia to professional knowledge, covering the entire scene of life, meeting multi-dimensional interest needs
4. Strong interactive atmosphere: high interactive rate of likes, collections, and comments, forming a virtuous cycle of "sharing-feedback"
5. Gathering of young users: The core users are mainly born in the 1990s and 2000s, with strong consumption and are the vane of trends

Disclaimer: Tool information is based on public sources for reference only. Use of third-party tools is at your own risk. See full disclaimer for details.