腾讯数智人

Platform introduction:

Tencent Cloud Intelligent Digital Intelligence is the core solution created by Tencent Cloud to solve the pain points of "high enterprise service labor costs, limited marketing scenario coverage, and low content production efficiency", positioning itself as an "enterprise full-cycle digital intelligence partner." Relying on Tencent's advanced AI image-driven engine (to achieve high anthropomorphism in lips, expressions, and movements), natural language understanding engine (support single/multiple rounds of dialogue) and recognition engine (voice, face, and Gesture Recognition), build a full-link service from "image production" to "scene implementation." Whether it is a virtual assistant in the government hall, a 24-hour virtual live broadcast of a brand, or a digital guided tour of a museum, it can achieve "real-life interaction" through digital humans, helping companies break the limitations of physical space, reduce operating costs, and at the same time adapt to the new trends such as the metaverse and digital marketing are important tools for the digital transformation of enterprises.

Core functions:

1. Production of multiple types of Homo sapiens images

   • Full coverage of image types : Provide 5 categories of Homo sapiens images to adapt to the needs of different scenes:
     • 2D category: 2D boutique (professional studio training, support insertion of specified actions, adapt interaction/broadcast), 2D small samples (only 3 minutes of video material, sky-level generation, low-cost adaptation of broadcast scenes);
     • 3D categories: 3D realism (highly restoring real people's facial features and texture), 3D semi-realism (balancing reality and artistic sense), 3D cartoon (cute style, suitable for younger scenes);
   • Customization capabilities : Support image customization (facial features, hairstyles, clothing), sound customization (exclusive tone can be generated in 100 sentences), action customization (specifying text insertion actions, such as adding gestures when explaining products), and some images can be authorized to Tencent IP (such as combining classic IP to create a brand of Homo sapiens).

2. Full scene functional service

   • Interactive conversation : Support text-driven (input text to generate digital homo dialogue), sound-driven (real voice to control digital homo lips and movements in real time), and the lips, expressions, and postures are highly anthropomorphic; it can realize a single round of knowledge Q & A (such as product consultation), multiple rounds of dialogues (such as government business handling guidelines), suitable for customer service, shopping guide and other scenarios;
   • Audio and video broadcast : The lips and sounds of Sapiens are synchronized in real time, and gestures (such as waving and pointing) are supported to generate natural and vivid broadcast videos; small samples of Sapiens are low in production cost and fast in time, making them suitable for mass production. Oral broadcast of knowledge and brand promotion videos;
   • Virtual live broadcast : Supports 7×24 hours of uninterrupted live broadcast (text/audio-driven content generation). When busy, you can switch to live voice to take over interaction; the image authenticity reaches the first echelon in the industry, and is suitable for e-commerce to bring goods and brand propaganda. and other scenarios to seize idle traffic.

3. Enterprise management and access

   • Back-office management capabilities : Provide digital human image management (role selection, clothing switching), video production (2D/3D digital human audio and video generation), data statistics (audio and video playback volume, number of interactions), speech management (custom Q & A library) to support refined operations of enterprises;
   • Flexible access method : Access to existing enterprise systems through SDK (Interactive Digital Homo sapiens) and API/apaas interface (Broadcast Digital Homo sapiens), and can be implemented to virtual space, live broadcast platforms, APP, and offline terminals (such as government affairs all-in-one machine), adapting to multiple scenario reuse.

Typical application scenarios:

Applicable population:

• Enterprise users : Government agencies (such as government halls), financial institutions (banks, securities), cultural and tourism units (museums, scenic spots), and brand merchants (e-commerce, automobiles, FMCG) need to reduce service costs and expand marketing scenarios;
• Content creators/organizations : Media companies, MCN organizations, and small and medium-sized business owners need to mass produce oral videos and conduct virtual live broadcasts to improve content output efficiency;
• Technology integrators : Service providers that provide digital solutions for enterprises need to access digital humans to enrich their own products, such as government system integrators and live broadcast platform technicians.

Unique advantages:

1. Humanities and technological leadership : The industry is leading in the anthropomorphism of lips, expressions, and movements. After the upgrade of the 3D driving route, the mouth effect is optimized. The difference between digital Homo sapiens videos and real people is low, improving user acceptance;
2. Low cost and efficient customization : 2D small sample number Homo sapiens only needs 3 minutes of video material and sky-level generation, which greatly reduces production costs; supports the dual routes of "small sample rapid generation" and "boutique customization" to adapt to different budget needs;
3. Full scenario and high adaptation : Covering the entire enterprise service cycle (customer acquisition-operation-service), supporting multi-terminal access, and can be deeply integrated with government, finance, culture and tourism and other industry systems rather than a single functional tool;
4. Strong cases and ecological endorsement : Serving authoritative organizations and well-known brands such as CCTV Video, National Museum of China, FAW-Volkswagen, the cooperation ecosystem is mature, and the reliability and security of the solution are guaranteed (supported by the Tencent Cloud compliance system).