D-ID

Platform introduction:

D-IDIt is an "enterprise-level digital human application hub" built for "global corporate marketing teams, content creators, education and training departments, sales teams, and customer experience centers". It solves four types of digital human application pain points: * High cost : Traditional digital human production requires professional modeling/motion capture, and the cost of a single character exceeds 100,000 yuan, which is difficult for small and medium-sized enterprises to bear; Weak interactivity : Most digital people can only play prefabricated videos and cannot respond to user needs in real time, lacking emotional resonance; Difficult to adapt to multiple scenarios : Digital people are difficult to adapt to multiple scenarios such as "marketing videos, training courses, customer service" simultaneously, requiring repeated development; Multi-language barriers : Digital people in multinational companies need to adapt to multiple languages, and manual translation and lip synchronization are time-consuming and ineffective; Scale is difficult : When enterprises expand, the deployment speed of digital people cannot keep up with business growth, making it difficult to achieve personalized interaction with "thousands of people and thousands of faces".

Its core logic is to "reconstruct the digital human application process with 'AI automation + enterprise-level scale'": without professional modeling, photos/videos can generate highly realistic digital humans; without manual interactive design, AI visual agents can respond to users in real time. Demand; No need to repeat development, one digital human adapts to the entire scene; no need to worry about language barriers, batch multi-language translation + precise lip synchronization; There is no need to compromise security, enterprise-level compliance ensures data privacy, allowing "digital people" to shift from "niche technology display" to "core tools for enterprises to reduce costs and increase efficiency", adapting to all-level needs from marketing for small and medium-sized enterprises to training for multinational groups.

Core functions: (Based on the full-process disassembly of "digital life production-interaction-application")

1. Core: Five enterprise-level digital human capabilities

1. Visual AI Agents: Real-time interactive visual agents, reshaping digital connections

Solve the problem of "weak interactivity of digital people and low brand recognition" and adapt to highly sticky scenarios:

• Creating a visual agent that "can dialogue and understand the brand" can be based on the enterprise knowledge base (Product information/service process) Respond to user questions in real time, and at the same time restore the brand's "visual image (LOGO/color tone), voice line (exclusive dubbing), tone (professional/cordial)"; support the natural linkage of "facial expressions and body movements" to avoid Mechanical sense, a retail brand used this function to develop a "digital person shopping guide" to answer product questions online 24 hours a day. The customer consultation response time was reduced from 1 hour to 10 seconds, and the conversion rate increased by 18%.

(2) Video Studio: Turn static materials into high-lifelike digital people, zero threshold creation

Solve the problem of "high threshold and high cost for digital person production" and cover content production needs:

• Support the generation of digital people from "single photo" or "Short Video." AI automatically completes "facial dynamics (smiling/frowning), body movements (gestures/standing posture)" to generate "lip-synchronized" videos; Digital people can be customized to "clothing (business/leisure), background (brand scene/virtual scene), voice line (neutral/sweet/deep)". An educational institution uses "lecturer photos" to generate digital people and produces "multi-language training courses". The cost is 70% lower than that of real-life shooting, and the course covers 10+ countries.

(3) Video Translate: Batch multi-language video translation to break down global barriers

Solve the problem of "difficult multi-language adaptation and low efficiency for transnational digital people" and expand the global audience:

• Upload any digital person video and translate it in batches into 30+ languages such as "English, Spanish, French, Japanese, and Chinese" with one click. AI automatically synchronizes "lips, voice and tone" to avoid the embarrassment of "stiff translation and mismatching lips"; Support "batch processing (100+ videos at a time)". A FMCG brand uses this function to translate "English Product Explanation" into 15 languages, increasing sales in emerging markets by 35%.

(4) Video Campaigns: Personalize video marketing and activate user interaction

Solve the problem of "traditional marketing low reach rate and insufficient personalization" and adapt to precise marketing scenarios:

• Combine digital person videos with email marketing and community operations, support "dynamic variable insertion (such as user name, region, purchase history)" to generate personalized videos with "thousands of faces"; for example, send "digital person new product recommendation videos with his name" to "Beijing user Zhang San". A venture capital firm (Pitango) used this function to convert a "static newsletter" into a digital person video, which increased the email opening rate by 60%. User feedback "More memory than traditional emails".

(5) API integration: flexibly embed into enterprise systems to achieve customized applications

Solve the problem of "digital people being disconnected from existing businesses" and support large-scale deployment:

• Provide "Real-time Mobile Painting API","Digital Life Success API" and "Video Translation API", which developers can integrate into APP, website, CRM, training platform and other systems on demand; Supporting "offline digital person video generation"(such as batch production of training videos) and "real-time interactive digital person"(such as digital person customer service in APP), a certain gene company (MyHeritage) uses API integration to realize "users upload ancestral photos → generate digital person video" function, user activity increased by 50%, becoming its core differentiated function.

Applicable population and scenario value

(1) Enterprise marketing team

• Core needs : Improve marketing reach and personalization, and reduce material production costs;
• Core functions : Video Campaigns, Video Translate, Visual AI Agents;
• Scene value : Mondelīz used D-ID to produce "personalized digital person marketing videos", which achieved "a 28% increase in advertising click-through rates" in the Latin American market;Pitango used digital person newsletter to break through email marketing noise, increasing user Retention rate by 30%.

(2) Content creator/self-media

• Core needs : Large-scale production of digital human content to cover multi-lingual audiences;
• Core functions : Video Studio, Video Translate, Basic API;
• Scene value : A cross-border food blogger used Video Studio to generate "multi-language digital person explanation videos" without the need for real people to appear. The number of fans on multiple platforms has increased by 120,000 per month, and the production time has been 80% shorter than that of real people shooting.

(3) Education and training department

• Core requirements : Create interactive multi-language courses to reduce training costs;
• Core functions : Video Studio, Video Translate, Visual AI Agents;
• Scenario value : SPIN (Physical Education Institutions) uses D-ID to produce a "Digital Person Training Course" without the need for instructors to travel. The course covers students from 15 countries, and the completion rate increases by 45%. SingIt (English Education Platform) adds "emotional resonance layer" through digital people, and the frequency of students 'oral practice increases by 50%.

(4) Sales team

• Core requirements : Automated product demonstrations to answer customer questions in real time;
• Core functions : Visual AI Agents, Video Studio;
• Scenario value : A B2B SaaS company uses "digital human sales" to answer customer product questions in real time. The clue conversion time has been reduced from 7 days to 3 days, and sales labor costs have been reduced by 30%.

(5) Customer Experience Center

• Core requirements : 24-hour multi-language customer service to improve user satisfaction;
• Core functions : Visual AI Agents, Video Translate;
• Scenario value : A multinational power commercial's "multilingual digital person customer service" solved the problems of "night customer service gap" and "communication difficulties in minority languages". Customer satisfaction increased by 22%, and the complaint rate dropped by 15%.

(6) Developer/technical team

• Core requirements : Embed digital human functions into your own systems to achieve customized innovation;
• Core functions : API integration, real-time flow painting;
• Scenario value : Defined AI implements "real-time digital conversation on the Web/APP side" through the D-ID API. The product differentiation is significant, and the user Retention rate is increased by 25%;Convo AI uses its technology to upgrade the "standard mobile APP" to a "unique digital human interactive product", which has attracted the attention of the capital market.

User feedback and industry recognition

(1) Key customer evaluations (based on true feedback from documents)

1. Technological innovation : Andrew McCalla, founder of Convo AI, commented that "D-ID's generative AI technology upgrades projects from standard solutions to 'unique and intuitive' products and is the industry's first choice";
2. Emotional resonance value : MyHeritage CEO Gilad Japhet said,"D-ID makes ancestral history photos 'move' and deepens the connection between users and family history, with a shocking effect";
3. Marketing breakthrough : Sharon Erde, head of marketing at Pitango, said that "digital newsletter breaks the noise of email marketing, leaves a deep impression on readers, and is the key to marketing innovation";
4. Reduce costs and increase efficiency : SPIN project manager Dren Ferataj commented that "D-ID shortens the production cycle of training courses, eliminates the need for travel, covers more students, and significantly improves efficiency."

(2) Industry recognition

• Media reports : Received reports such as "The Next Web" and "Business Insider", and was selected as the "2025 Global Top 10 AI Digital Person Enterprises";
• Ecological cooperation : Establish official cooperation with Microsoft, Google, Canva, etc. to become a "standard component" of enterprise-level digital human integration;
• Compliance certification : Passed ISO 27001 (Information Security) and GDPR (Data Privacy) certification to meet the data security needs of global enterprises.

Unique advantages (compared to similar digital human tools)

1. Enterprise-level large-scale capability : The only platform that supports "Concurrent Interaction of Ten Thousand People + Batch of Ten Thousand Media Processing Service", which meets the expansion needs of large enterprises and has a wider application range than "Single Scene Digital People" of small and medium-sized tools;
2. Digital human authenticity is industry-leading : Facial expressions (micro expressions), physical movements (natural gestures), and lip synchronization (precise alignment in multiple languages) have higher fidelity than similar tools. Users report that "it is difficult to tell whether it is AI or a real person";
3. Full scenario adaptation : A digital person can be used simultaneously for "marketing videos, training courses, customer service" without repeated development, and the company's input-output ratio (ROI) is increased by 2-3 times;
4. The most comprehensive third-party integration : Covering 10+ tools such as office (PowerPoint), design (Canva), and collaboration (Slack), it seamlessly integrates into the existing workflow of the enterprise without the need to restructure the system;
5. Ethics and security compliance : Built-in "ethical terms of use" to prohibit malicious use; data encrypted storage + privacy compliance meets the needs of sensitive industries such as finance and government affairs, and is more reliable than tools without compliance guarantees.

precautions

1. Free version restrictions : The free basic version only supports "simple digital life success (≤1 minute), non-commercial authorization". Enterprises need to open a paid version for commercial purposes (such as marketing videos and training courses) to avoid infringement;
2. Digital person image compliance : To generate digital people,"own copyright materials (such as corporate employee photos, authorized images)" are required. The use of portraits of others is prohibited to avoid disputes over portrait rights;
3. API integration threshold : APIs must have basic development capabilities. Enterprises can contact the D-ID technical team to obtain "exclusive integration solutions" to reduce technical difficulty;
4. Effect optimization suggestions : When generating highly realistic digital people, it is recommended to upload "clear frontal photos (unobstructed) and videos taken with natural light" to improve the accuracy of facial dynamics and lip synchronization;
5. Customer support : Enterprise users enjoy 24/7 exclusive customer service. When encountering technical problems, they can respond quickly through the "work order system" or "exclusive account manager" to ensure the stable operation of digital human services.