淘宝直播

SEO Title:

tool describes

淘宝直播It is an e-commerce live broadcast platform built by Alibaba Group based on the Taobao ecosystem. Its core positioning is "e-commerce live broadcast bringing goods and anchor incubation." The platform gathers millions of anchors (Such as Li Jiaqi, Via (note: the current list does not include Via, subject to the official website display), Lie 'er Baby, Lin Yilun, etc.) and special IPs, covering clothing, beauty, food, home furnishing and other categories, supporting anchors to quickly start live broadcasts through "one-click entry + client launch". At the same time, they provide official tools and open capabilities for the center console, institutions/service providers, digital human live broadcasts, interactive Mini games, etc., and build a "people-goods-field" integrated new supply of e-commerce live broadcasts.

core functions

• Anchor entry and broadcasting: Support individual/institutional anchors to "one-click entry", download the client and quickly start broadcasting, reducing the entry threshold for e-commerce live broadcasts.
• Live broadcast center console: Provides core operating interfaces such as product loading and unloading, coupon issuance, bullet screen management, and data monitoring to assist anchors in efficiently controlling the venue.
• Institution/service provider support: Open the channel for "institution/service provider" to enter, provide an open platform for cooperation between service provider lists and anchors, and assist large-scale operations.
• Digital human live broadcast: Support digital human anchors to start broadcasting, reduce the time/energy cost of live anchors, and adapt to 24-hour uninterrupted live broadcast scenarios.
• Interactive Mini games: Built-in interactive gameplay (such as lottery and answering questions) to increase user participation and stay time in the live broadcast room.
• Special IPs and selections: Gather the resources of "Special IP selections" and work with anchors to create differentiated content with goods (such as IPs such as "Chenyu's Kitchen Without Washing the Wash" and "Ximen Sister-in-law V").

usage scenarios

• Merchant self-broadcasting and bringing goods: Brands/stores use anchors or digital people to display, explain and promote products, directly converting traffic into sales.
• Cash out of talent anchors: Individual anchors (such as fashion, food, and maternal and infant fields) realize commercial monetization by selecting products and bringing goods.
• Organization/service provider operations: MCN organizations or live broadcast service providers recruit and manage anchors through the platform, connect brand resources, and operate live broadcast services on a large scale.
• Brand marketing and IP creation: The brand cooperates with featured IP anchors (such as "Lie 'er Baby" and "Lin Yilun") to carry out thematic live broadcasts to strengthen brand awareness and user stickiness.
• 24-hour unmanned live broadcast: Digital human live broadcast enables continuous delivery of goods at night or during idle hours, covering more consumption periods.

applicable population

• Short Video creators/self-media people (priority): creators who want to transform e-commerce live broadcasts and realize content realization by bringing goods (such as fashion, beauty, and lifestyle bloggers).
• Small and medium-sized merchants and brands: Taobao/Tmall merchants and emerging brands that need to increase product exposure and sales through live broadcasts.
• MCN organizations and live broadcast service providers: organizations or teams engaged in anchor incubation and live broadcast agent operations.
• Amateur anchors and talents: Individual creators who have a fan base but have not been involved in e-commerce live broadcasts (such as Weibo, Xiaohongshu talents).

unique advantages

• Ali's ecosystem is deeply empowered: Relying on Taobao/Tmall's billion-level product library and user traffic, anchors can quickly connect with high-quality sources of goods, with high consumer trust and short conversion links (live broadcast → click → purchase).
• Full-link tool support: From entry, broadcasting, field control to data playback, official tools such as "Live Console","Digital People" and "Interactive Mini games" are provided to cover the entire live broadcast process requirements.
• Head anchors and characteristic IP matrix: Gather top-stream anchors such as Li Jiaqi and Lie 'er Baby and vertical IPs such as "Chenyu's Kitchen Without Washing the Wash" to form an ecological effect of "head traffic + vertical classes for transformation". New anchors can take advantage of the platform traffic to quickly start.
• Low threshold and high inclusiveness: Support "one-click entry" for individuals/institutions, simplify the client launch process, and adapt to different sizes and types of participants (from amateurs to mature institutions).

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