视频号助手

Platform introduction:

WeChat 视频号助手 is the core operation hub built by Tencent WeChat to solve the pain points of video number creators of "scattered content management, inaccurate data insight, inefficient team collaboration, and single monetization channel", positioning itself as an "efficient management partner for video number creators." The platform deeply integrates WeChat ecological resources (Weixin Pay, social sharing, Mini programs), from basic video/live release management, to in-depth multi-dimensional data analysis and refined fan interaction, to commodity window monetization and team collaboration operations, covering the full cycle needs of creators from cold start to mature operations. Whether individuals manage daily Short Video/live broadcasts, corporate accounts carry out brand marketing, or MCN organizations coordinate multi-account operations, efficient operations can be achieved through the platform, which is the core tool to enhance account value in the WeChat video account ecosystem.

Core functions:

1. Full-process content management and publishing

   • Multi-form content release : Supports video (MP4 format, adapted to a 9:16 ratio of portrait screen) and live broadcast (push live broadcast/mobile live broadcast) release. Live broadcast functions include push link acquisition, live broadcast preview settings, and live playback management to meet the daily update and live interactive needs of Short Video;
   • Structured content operation : Support the creation of "activities"(such as live broadcasts, theme collections) and "collections"(such as plot series, knowledge courses), systematically integrate scattered content, and improve user viewing consistency and Retention rate (such as "Workplace Skills Teaching" collection can guide users to continuously learn);
   • Release details control : Video covers, titles, and topic tags (#Hot Topics) can be set. Bulletins and comment review can be enabled during live broadcasts to ensure content compliance and interactive quality.

2. Refined fan interaction and management

   • Omni-channel interactive processing : Centrally manage video comments, live bullet screens and private messages, support batch replies and keyword reply settings, and quickly respond to fan questions (for example, corporate accounts can preset "product after-sales" keyword replies to improve interaction efficiency);
   • Fan tiered operation : Identify core fans (users with high interaction and high viewing time) through the data center, conduct targeted interactions (such as giving priority to responding to core fan comments), and enhance fan stickiness;
   • Comment and barrage control : Support comment filtering (blocking sensitive words) and barrage review to avoid negative interactions affecting the content atmosphere, especially to meet the image management needs of corporate brand accounts.

3. Multi-dimensional data analysis and strategy optimization

   • Panoramic presentation of core data : Provide video data (number of views, likes/comments/retweets, completion rate), live broadcast data (number of viewers, peak online, interaction rate, conversions), fan data (number of new fans, fan portraits, churn rate), support disassembly according to time dimensions (day/week/month);
   • Refined data insight : You can view the "audience source"(such as friend circle sharing, recommendation stream) and "fan consumption behavior"(such as viewing time, product clicks) of a single work to help creators accurately determine the content effect and optimize the creative direction (if you find that "workplace" content has a high completion rate, you can focus on this field);
   • Data export and playback : Supports downloading detailed data reports of works, so that creators can perform periodic operational playback, or MCN institutions can report account performance to customers.

4. Commercial monetization and traffic promotion

   • Commodity window monetization : Connect to WeChat Ministores/Mini programs Mall, support mounting product links in video/live broadcasts, and realize direct conversion from "content planting to product purchase"(for example, beauty celebrities mount skin care product links, and users can click to jump to purchase);
   • Traffic heating tool : Provide "video heating" and "live heating" functions to increase content exposure by paying (such as heating newly released videos to recommended streams to obtain initial traffic), and accelerate the spread of account cold starts or popular content;
   • Enterprise account management : Enterprise accounts support WeChat bean account management (WeChat beans are used to purchase heating services), including recharge, consumption record query and invoice application, simplifying corporate financial processes.

5. Team collaboration and multi-account management

   • Multi-person collaborative operation : Support the invitation of up to 20 operator micro-signals (divided into "administrator" and "operator" according to permissions), and setting different operation permissions (such as only opening "comment management" permissions to the customer service team, Avoid core settings being modified) to adapt to the team division needs of the enterprise or MCN;
   • MCN organization-specific functions : Provide "author management"(account coordination of contracted talent),"task management"(allocation of content creation tasks),"monitoring management"(real-time viewing of talent live broadcast data),"revenue management"(revenue settlement and split accounts), and also support the issuance of traffic coupons and organization of cooperation activities to improve the organization's operational efficiency with talent.

6. Account authentication and compliance protection

   • Convenient authentication processing : Support real-name authentication of personal accounts and blue V authentication applications for corporate accounts, display authentication status (such as the "Enterprise Authentication" logo), and enhance the authority and credibility of accounts;
   • Synchronized rules and notifications : Push the latest rules for WeChat video accounts (such as content review standards, feature updates) and official activities (such as traffic support plans) in real time to help creators avoid the risk of violations and seize operational opportunities in a timely manner.

Usage scenarios:

• Daily operations of personal talents : A certain lifestyle celebrity released a "Home Cooking" video through the platform and created a collection of "Daily Recipes". Using data analysis, he found that "Breakfast Recipes" had a high number of views, and subsequently focused on creation in this direction., fan growth increased by 40%;
• Corporate brand live broadcast marketing : A clothing brand launches a live broadcast of a "New Product Launch Conference" through the platform, sets up live previews and mounts product links. During the live broadcast, users 'questions are answered through barrage interactions. The GMV of a single live broadcast exceeds 500,000 yuan;
• MCN organization multi-account coordination : An MCN signed up for 100+ talents through the "author management" function, assigned creative tasks such as "beauty evaluation" and "workplace dry goods", and used "monitoring management" to view real-time live broadcast data of talents. Monthly accounts are divided through "revenue management", improving operational efficiency by 35%;
• Knowledge bloggers realize : An educational blogger created a collection of "Python Getting Started" on the platform, opened a product window to mount course links, and increased content exposure through "video heating". Course sales increased by an average of 25% monthly.

Applicable population:

• Personal video number creators : Short Video/live broadcasts (life, knowledge, plot, etc.) need to efficiently manage content, analyze data, and improve fan interaction and monetization capabilities;
• Enterprise account operators : Brands, small and medium-sized enterprises (such as retail, catering, education) need to use video accounts to carry out brand promotion, live broadcast delivery, and user services;
• MCN institutional team : Brokerage companies or operating organizations that sign up for as many people need to systematically manage talent accounts, assign tasks, settle income, and monitor data;
• Content creation team : Small creation teams (such as short drama studios and popular science teams) need to collaborate to complete content release, interactive responses and data playback;
• Newbie creators : Users who have just entered a video account need to complete the cold start of their accounts through basic platform functions (such as content publishing and data viewing) to quickly familiarize themselves with the video account operation rules.

Unique advantages:

1. Deep integration of WeChat ecosystem : Seamless linkage with WeChat social chain (sharing among friends), payment system (product purchase), and Mini programs (mounted on the mall) to achieve a closed loop of "content-social-transaction" and reduce cross-platform operation losses;
2. Full-link service closed-loop : From content creation (publishing), operations (data/fans), monetization (product window) to collaboration (team management), covering the core needs of creators without relying on third-party tools;
3. Layered adaptation needs : It not only meets the basic operations of individuals (such as video publishing, comment reply), but also provides professional functions of enterprises/institutions (split accounts, multi-account management) to adapt to the operating needs of different scales;
4. Low threshold and balance of professionalism : The operating interface is simple, allowing novices to quickly get started with basic functions; at the same time, professional tools such as in-depth data analysis and refined interaction are provided to meet the advanced needs of mature creators;
5. Outstanding social attributes : Relying on WeChat social traffic, content can be quickly spread through circles of friends and Group chats. With the platform's "heating" tool, it is easy to achieve content breaking and fan growth.