Platform introduction:

闪剪智播It is a "lightweight professional live streaming push solution" created for domestic live broadcast practitioners. It solves three types of high-frequency pain points: High operating threshold : Traditional OBS requires manual setting of the push address, code rate, and resolution. It takes 1-2 days for novices to get started, and it is easy to cause the live broadcast to be stuck or interrupted due to incorrect parameters; Poor live broadcast effect : Ordinary live broadcast tools have a stiff appearance (strong mask feeling) and have no scene switching function, which makes it difficult to meet the needs of "high face value + multiple scenes" live broadcast; Multi-platform operations are complex : If you want to simultaneously broadcast live on Douyin, Fast Hand, and Video Numbers, you need to download the corresponding push tools separately and repeatedly enter account information. The operations are repetitive and error-prone.

Its core logic is to "reduce the threshold of live broadcasting with 'AI simplified operations + functional integration'": no professional technology is needed, AI automatically matches the platform's push parameters (such as Douyin recommended code rate), and complete the push settings with one click; there is no need to switch multiple tools, a single platform covers the entire process of" push-beauty-scene switching-product mounting "; There is no need to worry about the effect. AI beauty naturally does not mask itself, and scene switching is smooth and smooth, allowing novice anchors to complete the "professional-level live broadcast construction" within 30 minutes, adapting to the full-level live broadcast needs of individuals from newbies to small teams.

Core functions:

  1. Core: Five major functional modules
    1. AI intelligent push: One-click adaptation reduces operation difficulty
      Solve the problem of "traditional OBS parameter setting is complex", and novices can also start broadcasting quickly:
      • Automatic parameter matching : After selecting the target platform (Douyin/Fast Hand/Video Number), the AI will automatically read the recommended push parameters (code rate, resolution, frame rate) of the platform without manually entering the push address (support Account one-click login association) to avoid "live broadcast stuck" and "blurred picture" problems caused by parameter errors;
      • Multi-platform synchronous streaming : The paid version supports simultaneous streaming to 2-3 platforms (such as Douyin + Fast Hand + Video Number). The push status is displayed in real time (online/offline), and the connection is automatically retried when the interruption is interrupted., to solve the cumbersome operation of "multi-platform live streaming requires multiple tools", a cargo anchor reported that "after synchronous streaming, the total number of viewers will increase by 40%";
      • Low configuration adaptation : Optimize the push algorithm for low-profile computers (such as notebooks), while ensuring 1080P image quality, reduce CPU utilization (20% lower than traditional OBS), and reduce the risk of live traffic jams.
  1. AI Natural Beauty: High-profile live broadcast, no mask
    Relying on flash cutting AI imaging technology to create live beauty effects that are in line with domestic aesthetics:

    • Full-dimensional beauty function : Including basic beautification (dermabrasion/whitening/brightening), fine adjustment (face trimming/big eyes/thin nose/hairline optimization), natural beauty (nude makeup/light makeup/European beauty), all effects support intensity adjustment (0-100%) to avoid "excessive beauty causing facial distortion";
    • Real-time dynamic adaptation : The beauty effect is dynamically adjusted according to the facial expression (such as not stretching the corner of your mouth when smiling, and not deviating from the beauty area when turning your head), which is more natural than the "static beauty" of ordinary live broadcast tools. Adapt to the "high-profile live broadcast" needs of entertainment anchors and beauty delivery anchors;
    • Background blur : Supports AI intelligent background blur (similar to a SLR depth-of-field effect), which can highlight the main body of the anchor without a green screen. It is suitable for scenes where "home live broadcasts want to hide messy backgrounds"(such as bedroom live broadcasts blur beds, desks).
  2. Fast switching of live scenarios: Adapt multiple scenarios to improve the look and feel
    Enrich the level of live pictures and avoid "a single shot causing audience fatigue":

    • Scene preset and switching : Support preset 5-10 live broadcast scenes (such as "anchor close-up","product display","PPT explanation" and "interactive pop-up screen"). During live broadcast, you can quickly switch through shortcut keys (such as F1-F5) or click the mouse, and no screen is black or stuck;
    • Custom of scene elements : Dedicated elements can be added to each scene (such as adding product close-ups to "Product Display Scenes" and adding screen sharing windows to "PPT Explanation Scenes"), and drag and drop to adjust the position of elements (such as putting the bullet screen on the right side of the screen), adapting to multiple scenarios such as live streaming with goods (product display), knowledge live streaming (PPT explanation), and entertainment live streaming (interactive screen).
  3. Mounting goods with goods: seamless connection between live streaming and monetization
    Designed specifically for anchors with goods, realizing the closed loop of "live viewing-product purchase":

    • Multi-platform product association : Support direct association of products from Douyin Store, Fast Hand Store, and Video Number Store. Add a "product floating window"(displaying product pictures, prices, and purchase links) to the live broadcast screen, so that viewers can click. Jump to purchase, without the anchor's verbal guidance to "click on the small yellow car";
    • Dynamic product management : During the live broadcast, you can add/remove products in real time, adjust the product ranking (such as putting hot-selling products at the top), and support the display of "number sold" and "discount countdown" to stimulate viewers to place orders and bring certain clothing. The anchor reported that "after installing the floating window, the conversion rate increased by 25%."
  4. Live broadcast data monitoring: keep track of live broadcast status in real time
    Help anchors adjust live broadcast strategies in a timely manner and improve live broadcast effects:

    • Real-time display of core data : The live broadcast interface displays the number of viewers (online peak/cumulative number of people), interactive data (number of comments/likes/gifts), push status (bit rate fluctuations/frame rate stability) in real time, data update frequency is 10 seconds/time;
    • Data report export : A data report (including audience portraits: age/regional distribution, peak interaction periods) is generated after the live broadcast. Export to Excel format is supported, so that the anchor can review "Which periods of interaction are high and which products are popular" and optimize subsequent live broadcast content.

typical application scenarios

  • Individual anchors with goods start broadcasting on multiple platforms : Apparel anchors with goods use 闪剪智播, one-click correlation Douyin + fast-hand account, AI automatically matches push parameters, turns on "natural beauty" beauty and "background blur", preset two scenarios of "anchor try-on" and "product details", and add a product floating window to the live broadcast. After simultaneous streaming, the total number of online users reaches 5000+, which is 40% higher than single-platform live broadcast, and the conversion rate is 25% higher;
  • Newbie entertainment anchors start broadcasting quickly : Entertainment anchors who have just started (have no live broadcast experience), choose the "Douyin" platform after downloading 闪剪智播. AI will automatically complete the push settings and activate basic beauty (dermabrasion + face-lifting), preset "chat close-up" and "interactive pop-up" scenarios, and complete the broadcast within 30 minutes to avoid the problem of wrong setting traditional OBS parameters. The number of online users for the first time will exceed 1000;
  • Corporate brand live broadcast presentation : Technology companies use the "Team Live Edition" to set up three scenarios: "Speaker's Close Up","Product Demonstration" and "PPT Explanation". Product purchase links are mounted during the live broadcast. Team administrators monitor the number of viewers in real time (a total of 20,000 +) and interactive comments, adjust the focus of the explanation in a timely manner, and export data reports for subsequent marketing review after the live broadcast;
  • Knowledge bloggers multi-scene live broadcast : Workplace knowledge bloggers use flash cutting OBS, associate video number accounts, preset "Blogger Explanation","PPT Content" and "Case Screenshots" scenarios, and add "Course Purchase Floating Window" to the live broadcast.", AI beauty naturally does not affect the professional image. The live broadcast interaction rate reaches 15%, and the course conversion rate increases by 18%.

applicable population

  • Personal anchors with goods : anchors with goods in clothing, beauty, food and other categories require simultaneous streaming, product mounting, and beauty effects on multiple platforms, and adapt to Douyin, Fast Hand, and Video Numbers;
  • Entertainment anchors : Singing, chatting, and talent entertainment anchors pursue natural beauty and switch between multiple scenes. They need to quickly get started with push tools and have no professional technical foundation;
  • Enterprise live broadcast operation : Enterprise employees responsible for brand promotion, product promotion, and investment promotion live broadcast need to display in multiple scenarios (product/PPT/speaker), data monitoring, and adapt to team collaboration;
  • Newbie anchors : Practitioners who have just come into contact with the live broadcast industry are unfamiliar with traditional OBS operations. They need a push tool of "one-click setting + low threshold operation" to quickly start their debut.

Unique advantages (compared with similar live streaming push tools)

  1. The operating threshold is extremely low : It is simpler than traditional OBS (you need to manually set the push address and code rate). AI automatically matches platform parameters, and novices can start broadcasting in 30 minutes; it is more comprehensive than Douyin Live Companion (only supports Douyin). It supports simultaneous push on multiple platforms and meets the needs of "multi-account operation";
  2. AI's beauty effect is leading : Different from the ordinary tool "mask beauty",闪剪智播 Beauty is natural and dynamic, supports fine adjustment and natural makeup, and conforms to the aesthetics of domestic audiences. Entertainment anchors feedback "After the beauty, fans said,'I look like me but it looks better'";
  3. Integrated delivery function : Directly associate multi-platform store products, add a floating window for purchase, and realize a closed loop of "live-purchase". It is more efficient than the process that requires separate platform store tools, and the delivery conversion rate is increased by 20%-30%;
  4. Team collaboration adaptation : The team version supports scene sharing and member rights management, and is suitable for small live broadcast teams (such as 1 anchor +1 operator). It is more suitable for the needs of "multi-person collaborative live broadcast" than the personal version tool;
  5. Flash Clip Ecological Linkage : It can be linked with Flash Clip Technology's "Team Quick Cutting" tool (such as using Team Quick Cutting to generate Short Video with goods, and using Flash Clip OBS Live Broadcast promotion) to form a closed loop of "Short Video Divergence-Live Broadcast Conversion", allowing data interoperability between tools to improve operational efficiency.

precautions

  1. Hardware configuration requirements : 1080P multi-platform push requires a computer CPU≥i5 (or Ryzen 5), a memory ≥ 8GB, and a graphics card ≥ GTX1050 (or equivalent AMD graphics card). It is recommended to choose 720P push for low-profile computers to avoid stuck;
  2. Functional limitations of the free version : The free version only supports single-platform streaming, 720P image quality and contains watermarks. High-frequency live broadcasts or multi-platform operations need to be upgraded to the paid version. It is recommended to try the free version first to confirm its adaptability;
  3. Platform rule adaptation : Pushing streaming to each platform must comply with the corresponding live broadcast rules (such as Douyin prohibits vulgar content and fast hands restricts prohibited products) to avoid live broadcast interruption due to violations. Mounting products must comply with platform store rules (such as Douyin requires a store authority);
  4. System compatibility : Priority is given to supporting Windows 10/11. The macOS version may be simplified (for example, it does not support multi-platform simultaneous streaming). It is recommended to use Windows computers for professional live broadcasts;
  5. Network stability : Live broadcast requires stable broadband (uplink rate ≥20Mbps, multi-platform push needs ≥30Mbps). It is recommended to use a wired network to avoid WiFi signal fluctuations leading to disconnection of push streams. Before live broadcast, you can use the tool "Network Detection" function to test bandwidth.
Disclaimer: Tool information is based on public sources for reference only. Use of third-party tools is at your own risk. See full disclaimer for details.
所属分类