快手直播开放平台

Platform introduction:

快手直播开放平台It is a technology hub built by Fast Hand to solve the pain points of "enterprises/developers lack the underlying capabilities of live broadcast technology, difficulty in accessing fast hand ecosystem traffic, and disconnection between live broadcast and business scenarios", positioning itself as a "connector" for fast hand live broadcast ecosystem." The core value of the platform lies in "lowering the threshold + strong linkage": on the one hand, through standardized APIs, SDKs and low-code tools, enterprises without live broadcast technology reserves (such as traditional e-commerce, offline stores, and educational institutions) can quickly have live broadcast capabilities; On the other hand, it is deeply bound to the core ecosystem of fast-hand-live content can be synchronized to fast-hand APP to obtain public domain traffic, and e-commerce transactions directly connect fast-hand stores and payment systems, avoiding the problem of "separation of third-party live broadcast tools and fast-hand ecosystems." Whether companies want to do live broadcasts and bring goods in their own apps, or developers customize live broadcast solutions for customers, they can use this platform to achieve a closed loop of "technology integration-traffic acquisition-commercial monetization", which is a quick way to expand the boundaries of the live broadcast ecosystem and serve the key layout of B-end users.

Core functions:

1. Open basic capabilities for live broadcast: quickly build live broadcast scenarios

1. Full scene launch support

   • Multi-terminal broadcasting interface : Provide three modes: "Push Streaming Broadcast"(supports RTMP/RTMPS protocol and adapts to streaming by professional equipment, such as multi-camera shooting in e-commerce live broadcast rooms),"Mobile Broadcast"(integrated into enterprise apps through SDK, users can start broadcasting at a click, such as teachers 'mobile phones in education apps), and "Web Broadcast"(no need to download a client, the broadcast is completed in the browser, adapting to lightweight scenarios), covering professional and lightweight live broadcasts needs;
   • Live broadcast status management : Support API calls to realize "broadcast preview settings"(generate preview links in advance and synchronize them to fast-hand APP drainage),"live broadcast pause/resume/close", and "live broadcast playback automatic storage and editing"(playback supports Segmented editing and keyword marking to facilitate subsequent secondary dissemination), enterprises can independently control the entire life cycle of live broadcasts.

2. High-definition and stable live broadcast technical guarantee

   • Adaptive bit rate and image quality : Automatically adjust the live broadcast bit rate (from standard definition 480P to ultra-high definition 4K) according to the user's network environment to avoid jamming; support H.265 encoding, reducing bandwidth by 30% under the same image quality. Consumption, adapt to the network conditions of users in the sinking market;
   • High concurrent bearer : Supports millions of users to watch online at the same time, and provides "elastic capacity expansion" services for peak scenarios such as e-commerce promotion and live broadcast delivery to ensure that live broadcasts do not collapse (for example, a brand's live broadcast session peak of 500,000 people, running stably through the platform expansion function).

2. Live interactive tools: Improve user engagement

1. Basic interactive functions

   • Provide APIs of "barrage sending/filtering","likes/comments/sharing" and "continuous broadcast interaction"(support 1V1 continuous broadcast, multi-person large-screen continuous broadcast, adapt to e-commerce customer service answering questions, education teacher-student interaction scenarios), Enterprises can integrate into their own live broadcast pages on demand to interact with users in real time;
   • Support the "Live Red Envelope/Blessing Bag" tool (set the amount of red envelopes and distribution conditions, such as "comment specific words collection"), and increase the user's stay time through welfare incentives (such as e-commerce live broadcasts "reduce red envelopes when you place an order" to promote conversion).).

2. Scene-based interactive component

   • E-commerce exclusive interaction : Integrate "product card pop-up window"(users click on the pop-up window to directly jump to the product details page),"time-limited seconds countdown"(the live broadcast displays the progress of the second kill, creating a sense of urgency),"real-time order broadcast"(such as "Congratulations to XX users for successfully placing an order" to enhance herd mentality);
   • Exclusive interaction for education : Provide "online hand-up","answer sheet push" and "course note synchronization" components. Teachers can initiate answering questions and correcting homework within the live broadcast, realizing a closed loop of "live teaching-interactive feedback";
   • Game-specific interaction : Support "embedding of Mini games in live broadcasts"(such as "check-in and receiving props in the live broadcast room") and "audience voting to determine the content of live broadcasts"(such as "Playing A Map or B Map in the next game") to enhance the fun of game live broadcasts.

3. Fast-hand ecological linkage: obtaining traffic and commercial monetization

1. Public domain traffic drainage

   • Live content can be synchronized to the fast-hand APP "Live Plaza" through the API. After setting "live tags"(such as "Women's Wear with Goods" and "Primary School English"), it can accurately reach hundreds of millions of fast-hand users; support "fast-hand account authorized login", users When watching live broadcasts on third-party platforms, you can follow the anchor's fast-hand account with one click to achieve fan accumulation;
   • Providing a "Traffic Heating Tool" interface (such as calling a similar function to the fast-hand "DOU+"), companies can pay to increase the exposure of live broadcasts on the fast-hand APP and quickly obtain initial traffic (such as the launch of a new store to attract 100,000 + views through heating).

2. Closed loop of e-commerce transactions

   • Directly connect fast-hand stores and fast-hand payment, and support API mounting products (select products from fast-hand stores and display them in real time within the live broadcast), query orders (real-time synchronization of order data during the live broadcast to the enterprise backend), and settlement reconciliation (automatic settlement of revenue to Enterprise account, support invoice application);
   • Adapt to fast-hand special e-commerce models such as "live pre-sale" and "cash on delivery" to meet the consumption habits of users in the sinking market (for example, live broadcast of agricultural products supports "order first and then deliver", lowering the user decision-making threshold).

4. Data monitoring and operational support

1. Full dimensional data report

   • Provide "live broadcast core data"(number of viewers, peak online, average stay time, interaction rate),"e-commerce conversion data"(product clicks, order rate, GMV, refund rate),"user portrait data"(audience age, region, gender, consumption power), and support export of reports by hour/day/week;
   • Support "data alarm settings"(such as "SMS alerts are triggered when the number of viewers is less than 1000" and "Push optimization suggestions when the order rate is less than 5%") to help enterprises adjust live broadcast strategies in real time.

2. Developer Service Tools

   • Provide complete API documentation (including interface parameters, call examples, error code explanation), SDK development kit (supporting iOS/Android/Web), and online debugging tools (simulating API calls and quickly troubleshooting problems). Developers can complete basic live broadcast function integration in 1-2 days;
   • There is a "developer community" and a "technical support channel", allowing companies to ask technical questions and obtain industry solution cases (such as "How to integrate the answer sheet function in educational live broadcasts") to lower the development threshold.

Industry solutions:

1. E-commerce live broadcast solution (suitable for brand merchants, offline stores, and e-commerce platforms)

• Core capabilities : Integrate the "commodity mount-time-limited seconds kill-order broadcast-fast hand traffic diversion" function, enterprises can start broadcasting in their own apps/Mini programs, synchronize to the fast hand APP to obtain public domain traffic, and realize "own user + fast hand user" dual-end conversion;
• Typical scenario : An offline clothing brand integrates store live broadcasts into Weixin Mini Programs through the platform, and simultaneously synchronizes them to the fast-hand "Women's Wear" tab. During the live broadcast period, the total number of online and online orders exceeded 2000, of which 60% of the users came from the fast-hand public domain.

2. Education live broadcast solution (suitable for K12 education, vocational education, interest training)

• Core competencies : Integrate the "Lianmai Interaction-Answer Sheet-Course Replay-Paid Watching" function and support "free audition class diversion + paid regular class conversion". Users can watch it on the fast-hand APP or enterprise-owned platform;
• Typical scenario : A vocational education institution develops a "Live Classroom" APP through the platform, integrates fast-hand account login, and launches an "Accounting Verification" answer interaction in the live broadcast. The audition class attracted 50,000 + views, and the paid conversion rate reached 15%.

3. Enterprise live broadcast solution (suitable for brand launches, internal training, customer conferences)

• Core capabilities : Provide the function of "HD multi-camera push streaming-privilege control (e.g. only internal employees watch)-live playback encrypted storage", and support customized live streaming pages (implanted brand logos and background);
• Typical scenario : A technology company holds a live broadcast of a new product launch conference through the platform, synchronizes it to the fast-hand APP and the company's official website, and sets up an "appointment to start broadcasting reminder" to attract 300,000 + users to watch. After the live broadcast, the playback is encrypted for internal employees to learn.

4. Game live broadcast solution (suitable for game manufacturers and game communities)

• Core capabilities : Integrate the "real-time push of game screens-audience voting interaction-reward of game props" function, support "jump to game download links within live broadcast", and realize the transformation of "live broadcast grass planting-game download";
• Typical scenario : A mobile game manufacturer integrates the live game into the game community APP through the platform, synchronizes it to the fast-hand "game" section, and launches a "character skin voting" within the live broadcast, driving a 20% increase in daily game activity.

Applicable groups and industries:

• Enterprise developers : Technical teams of e-commerce brands, educational institutions, game manufacturers, and traditional enterprises need to integrate live broadcast functions for their own businesses (APP/website/Mini programs) to leverage the fast-hand ecosystem;
• Third-party technical service providers : Development companies that provide customers with live broadcast solutions (such as e-commerce agent operators and education technology service providers) quickly build customized live broadcast systems through platform APIs to reduce self-research costs;
• Small and medium-sized merchants/stores : Offline stores without technical teams (such as clothing stores and agricultural products stores) can quickly start broadcasting through low-code tools, synchronize to fast hands to acquire surrounding users, and achieve "store drainage + online transactions";
• Content creator/MCN: MCN organizations that sign up for multiple anchors can manage live broadcasts in batches through the platform (such as uniformly setting up live previews and viewing multiple account data) to improve operational efficiency.

Unique advantages:

1. Deep binding of fast-hand ecosystem : Different from independent live broadcast tools, fast-hand public domain traffic (live broadcast square), e-commerce system (fast-hand store) and user base (fast-hand account) can be directly called to avoid "live broadcasts have traffic but no conversion" and "have users but difficult to precipitate" problems;
2. Low threshold and high flexibility coexist : Basic functions are quickly integrated through SDK/API (developers start in 1-2 days), and advanced functions support customized development (such as enterprise-specific interactive components), adapting to different needs from small and medium-sized businesses to large enterprises;
3. Strong adaptability to the sinking market : Optimize technology (low bandwidth adaptation, simple operation) and functions (cash on delivery, time-limited seconds) for fast-hand core users (sinking market), which is more suitable for sinking users than other platforms. Consumption habits;
4. Full link data is open : From the full-link data of "traffic source-live interaction-e-commerce conversion-fan precipitation", it can be seen that companies can clearly judge the effect of each link and optimize it in a targeted manner (such as finding that "fast hand drainage users have a high order rate", which can increase investment in traffic heating).