快手学苑

Platform introduction:

快手学苑It is the official new media training platform of Fast Hand Technology. Its core position is the "Fast Hand Ecological Growth Empowerment Center", covering creators, MCN institutions, enterprises, cooperative institutions and other types of users. Through "online courses + offline activities + industry exchanges""model, it solves pain points such as" difficulty in increasing fans, weak live broadcast technology, and confusion in realizing "in new media operations. The platform relies on fast hand official resources to integrate internal executives (Such as Yue Futao, vice president of Fast Hand Technology), industry celebrities (such as Liang Zikang, CEO of Liu Yexi's team) and third-party experts (such as Gecko's visit to Uncle Quick Shake), the course covers brand concept, team management, live broadcast technology, core modules such as core modules such as dismantling and e-commerce sales. At the same time, offline IP activities such as "Fast UP Rocket Growth Camp" are launched to provide traffic subsidies, cash support and full-network exposure. It is the core official entrance for users in the Fast Hand ecosystem to improve their operational capabilities.

Core functions:

1. Diversified online curriculum system

• Official Selected Courses: Covering multi-dimensional operational needs, including:

• Strategies and concepts: such as "Interpretation of Quick Hand Brand Mission" and "Quick Hand 8.0 Product Concept Upgrade"(Lecturer: Quick Hand Vice President Yue Futao) to help users understand the underlying logic of the platform;

• Practical skills: "Comprehensive understanding of fast-hand live broadcast technology"(solves technical problems in the live broadcast room, scoring 5.0),"How to sell goods elegantly in fast hands"(Lecturer: Uncle Quick Shake, focusing on e-commerce monetization);

• Industry and vertical categories: "Dismantling of high-quality vertical categories cases"(interpreting the logic of popular works),"Creation of good content in the automotive field"(Lecturer: Uncle Hu, targeted solution to vertical categories traffic anxiety);

• MCN and IP incubation: "Full analysis of MCN operations and Internet celebrity incubation"(lecturer: Zhu Ziming, score 4.8),"Liu Yexi's team shared behind the scenes"(created by Metaverse IP, score 5.0), adapting to institutional needs.

• High-scoring content is mainly: Most courses score 4.8-5.0, focusing on "practical and implementable" and avoiding theorization. For example, live broadcast technical courses directly solve practical problems such as equipment debugging and traffic optimization.

2. Offline IP activities and resource support

• Fast UP Rocket Growth Camp: The core offline activity launched in 2021 focuses on industry transformation and growth problems, and relies on fast-hand official big data and case mining capabilities to provide participants with "official endorsement + millions of traffic + cash subsidy + full network exposure", to help creators open up the link from "operation improvement to traffic monetization", and they need to actively sign up and participate.

3. Lecturer cooperation and certification system

• Recruitment of official collaborators: Provide a standardized certification process (filling in questionnaires → course explanation → official review → lecturer authorization), attract industry experts to join, enrich course resources, and provide lecturers with official endorsement and exposure opportunities.

4. Multi-dimensional external cooperation

• Covering multiple scenarios between government, enterprises and schools: providing government cooperation (such as integrated media training), media cooperation (industry content co-creation), university cooperation (new media education linkage), and enterprise cooperation (customized operation training), extending the fast-hand operation methodology to ecology In addition, it helps traditional institutions to transform digitally.

Usage scenarios:

• Improvement of creator capabilities: Novice creators learn "fast-hand live broadcast technology" to solve the problems of delayed broadcasting and low traffic; vertical creators (such as the automotive field) use "good content creation courses" to eliminate traffic anxiety and create popular models.

• MCN institutional operation reference: MCN practitioners learn from the "Full Analysis of Internet Celebrity Incubation" and optimize their talent training paths; through the Liu Yexi team case, learn from the operating logic of emerging fields such as Metaverse IP.

• Enterprise e-commerce monetization: Traditional enterprises or fast-moving merchants use the "Elegant Selling Course" to master the platform's e-commerce rules and improve the conversion rate of live broadcasts with goods; participate in the "Fast UP Growth Camp" to obtain traffic subsidies and accelerate business growth.

• Docking of government-enterprise-school cooperation: Local governments use 快手学苑 to carry out integrated media training through the "Government Cooperation" section; universities introduce new media courses through "University Cooperation" to help students master practical skills in the industry.

Applicable population:

• Fast-hand creators: Individuals or small teams of creators need to improve their fans, live broadcasts, and content creation capabilities, and seek breakthroughs in traffic and monetization.

• MCN institutional practitioners: MCN operations responsible for talent incubation and team management need to learn from mature industry experience and emerging IP gameplay.

• Enterprise operation team: Enterprises that deploy fast-track e-commerce and brand promotion need to master platform rules and efficient operation methodologies.

• Government-enterprise-school cooperation institutions: government-integrated media centers, new media majors in colleges and universities, and traditional media need to conduct training or cooperation with fast-hand official resources.

Unique advantages:

1. Official endorsement, resource authority: Relying on the official background of Fast Hand Technology, the course includes platform executives interpreting product concepts. Data and cases come from the Fast Hand ecosystem to avoid "misleading third-party unofficial information" and is much more credible than ordinary training platforms.

2. Practical content and strong implementation: The course focuses on "solving practical problems", such as direct answering equipment and traffic problems in live technical courses, and dismantling the practical operation process in sales courses, rather than empty theory, so that novices can quickly get started.

3. Online and offline linkage: Online courses lay the foundation, and offline "Fast UP Growth Camp" provides traffic, cash and other resource support, forming a closed loop of "learning-practice-customer acquisition", helping users move from "understanding methods" to "seeing results".

4. Covering the full link needs: from platform concepts and basic skills to MCN operations and IP incubation, from individual creators to enterprises and institutions, covering the full-cycle operating needs of different roles in the fast-hand ecosystem and meeting growth pain points in one stop.