快手小店

Tool introduction:

快手小店It is the official e-commerce business platform launched by Fast Hand Technology. Its core position is the "Fast Hand Ecological Business Management Center", providing merchants with full-link solutions from "entering and opening stores" to "long-term growth". The platform supports individuals, individual industrial and commercial households, and enterprises to settle in for RMB 0, integrating core functions such as commodity management, order processing, logistics after-sales, marketing and promotion (magnetic golden bull), people-goods matching (fast distribution), and data analysis (business access). At the same time, it provides support such as traffic tilt and fee reduction for new merchants, and opens up resources such as registration promotion and brand IP creation for mature merchants. Its unique advantage lies in the deep linkage of fast-handed "trust e-commerce" ecosystem, opening up multi-channel sales scenarios such as live broadcasts, Short Video, shopping malls, and talented people bringing goods. It has served many brands such as Glory, Wuling, and Chihuashi, achieving full-scale coverage from small and medium-sized businesses to large enterprises.

Core functions:

1. Low threshold entry system

• Three types of entities open shop for 0 yuan:

• Personal identity: ID card + Face Recognition (about 10 minutes to submit materials and review within 1-3 working days);

• Individual industrial and commercial households: Upload business license (submission in about 15 minutes, review in 1-3 working days);

• Corporate store: Upload the corporate business license (submitted in about 20 minutes, reviewed in 1-3 working days), there is no entry fee, and new merchants enjoy "fee reduction + traffic support".

2. Full link operation and management

• Commodity and order management: Support commodity creation, inventory management, evaluation management, order processing (delivery, after-sales, logistics tracking), and the APP can view data such as "transaction amount, order quantity, and logistics to-do" in real time, making it easy to operate;

• Adapt to multi-channel sales: Covering four core scenarios: live broadcast sales, Short Video sales, mall sales, and talent bringing goods. It supports functions such as "automatic release of live slices" and "fan wish products" to improve traffic conversion.

3. Matching and distribution of people and goods

• Fast distribution platform: Effectively connect merchants and talents, merchants can enter the distribution pool, and talents can select products in the "selection center"(including tags such as "Newcomer Buy for One Yuan" and "Hot Item 9 RMB 9"), and support settlement based on commission rate (Up to 30%), such as the "Multi-Function Thermal Insulation and Anti-Scalding Mat" sold 242,000 units in a single day;

• Hot list reference: Provide a "Fast Distribution Hot List", sorted by sales volume and commission rate, helping merchants select products and match high-conversion products with talents.

4. Marketing promotion and data insight

• Magnetic Golden Bull: An integrated e-commerce advertising platform that supports "all-site promotion", views spending and GMV data in real time (such as a merchant's GMV of 1.3 million yuan per day), and provides advertising suggestions and advanced learning resources;

• Business Connect: Free data think tank, including business overview (transaction amount, click-to-click transaction rate), channel analysis (live broadcast/Short Video/shelf traffic proportion), business diagnosis, and supports customized time dimensions (nearly 1 day/7 days/30 days) to help merchants make decisions.

5. Official support and promotion resources

• Top ten benefits for new businesses: traffic tilt, fee reduction, and rule interpretation manual to help novices adapt quickly to the platform;

• Registration for large-scale promotion activities: Open the entrances to activities such as the 618 and 38 major promotion, and provide "flow water storage" and "product selection support". For example, during the 618 period, the total GMV exceeded 300 million, and 7200+ cars were sold;

• Empowering success cases: Display glory (daily GMV increased by 20 times), Chihuashi (first in the 38 promotion categories), Wuling (trust e-commerce verification) and other cases to provide reusable business strategies.

Usage scenarios:

• Start the settlement of new businesses: Individual entrepreneurs can open fresh food stores with their ID cards of 0 yuan, connect people with people and bring goods through "fast distribution", and use the support of new business traffic to achieve a GMV break of 10,000 in the first month;

• Brand full-link operation: After Glory settled in, through the strategy of "new products with hot products + big promotion of IP", the average daily GMV increased by 20 times within two years, and the number of views in live broadcast rooms exceeded 33 million;

• Talent distribution selection: Beauty celebrities screen for "9 yuan and 9 hot lipsticks" in the "Fast Distribution Selection Center" and bring the goods at a commission of 10%, with more than a thousand transactions in a single day;

• Big boost: During the 618 period, Wuling achieved a total GMV of over 300 million through "online full purchase + offline delivery", verifying the transaction potential of high-priced products with unit prices in fast hands;

• Data-driven optimization: A home furnishing merchant found through "Business Connect" that Short Video traffic accounted for only 20%. After adjusting the content of Short Video, the click transaction rate increased by 29.9%.

Applicable population:

• Individual entrepreneurs: Without a business license, want to enter an e-commerce platform with a low threshold, relying on talent distribution or lightweight live broadcast sales;

• Small and medium-sized businesses: Individual industrial and commercial households or small businesses need full-link business tools (goods/orders/logistics) and hope to achieve growth through fast-handed traffic;

• Brand companies: such as Glory, Wuling, Chihuashi, etc., need to build brand positions in fast hands and enhance GMV and brand voice through large-scale promotion and IP activities;

• E-commerce experts: Need to "quickly distribute" products and bring goods through commission model to reduce the pressure on supply and inventory;

• Multi-industry merchants: covering fresh food (Tianhaizang, Tuguxia), home appliances (Glory), automobiles (Wuling), home furnishing (Chihuashi), FMCG (Xinxiangyin), etc., adapting to the operating needs of different categories.

Unique advantages:

1. Low threshold for entry, friendly to new businesses: 0 yuan to open a store without cost, the review process is fast (1-3 working days), new businesses enjoy traffic and fee support, lowering the threshold for starting a business;

2. Deep linkage of the fast-hand ecosystem: Open up live broadcasts, Short Video, shopping malls, and talent resources, and closely integrate content with e-commerce. For example, live slices automatically receive free traffic, which is in line with the fast-hand "trust economy";

3. Full-link tool integration: From entry to marketing, distribution, and data, there is no need to switch multiple platforms. The APP side supports mobile office and improves operational efficiency;

4. Adapting high-priced unit price products: Break through the limitations of traditional e-commerce, support the transaction of high-priced unit price products such as automobiles (Wuling) and Dajiashi (Chihuashi), and verify the potential of fast-hand trust in e-commerce;

5. Success cases and resource empowerment: Providing multi-industry benchmark cases and official learning resources, merchants can directly reuse strategies (such as the "Sichuan Flow Plan" to increase traffic exposure) and reduce trial and error costs.