句易网

Platform introduction:

句易网It is an AI solution created to solve the "two major pain points of content creation-high compliance risk (easy to accidentally touch sensitive words/illegal expressions leading to account penalties), and inefficient manual review (long copy/batch content review takes a long time)"., positioning itself as an "AI auditor + risk early-warning device" for copy security. Its core logic is to "reconstruct the compliance detection process with 'dynamic compliance library +AI semantic identification'": there is no need to rely on manual version-by-sentence inspection, AI automatically identifies" politically sensitive,"vulgar expressions, industry violations" through real-time updated sensitive lexicon and semantic analysis technology."(For example,"efficacy assurance" in the medical field and "capital preservation and financial management" in the financial field); there is no need to revise repeatedly. After testing, a "risk list + modification suggestions" will be generated, which will increase the efficiency from "first draft copy" to "compliance release" by 90%., Adapt to the needs of all levels from individual self-media to corporate copywriting teams.

Core functions:

1. Core: Three major AI compliance testing modules
   1. Screening of sensitive words/illegal words in all scenes
      Covering multiple areas of compliance rules and avoiding "one size fits all" testing:
      • Thesaurus coverage : Contains politically sensitive words, vulgar pornographic expressions, advertising violation words (such as "national" and "top level"), industry-specific violation words (such as medical "radical cure" and "cure", education "guarantee"""), the thesaurus is updated in real time (synchronizing changes in domestic regulatory policies);
      • Semantic recognition : Different from traditional "keyword matching", AI can identify illegal expressions at the semantic level (such as "products that can make people grow tall" implying medical efficacy propaganda) and reduce "misjudgments" and "missed judgments";
      • Risk grading : Divide the violation content into "high risk (need to be revised immediately, otherwise it may be banned), medium risk (need to be optimized for expression), and low risk (can be selectively adjusted)", marking the specific location of the violation and the reasons for the violation (For example,"'best 'is an absolute term and violates the Advertising Law ").

2. Double evaluation of copywriting quality and compliance
   In addition to compliance testing, help improve the quality of copywriting:

   • Compliance assessment : Test whether the copy complies with platform rules (such as Douyin, Weixin Official Accounts) and national regulations ("Advertising Law" and "Cybersecurity Law"), and generate compliance scores (such as 85 points/100 points) and optimization suggestions;
   • Quality assistance : Basic typos detection, sentence smoothness analysis (such as misuse of "de/de/place"), some versions support "originality detection" to avoid the risk of plagiarism;
   • Scenario adaptation : You can choose to detect scenarios (such as "self-media graphics","e-commerce advertising" and "corporate publicity"), and different scenarios can adapt to different compliance standards (such as e-commerce advertising is more strict in testing "efficacy publicity").

3. Batch and real-time testing
   Adapt to the needs of efficient audit and reduce duplicate operations:

   • Batch testing : Support uploading multiple documents (Word/Excel format) or pasting multiple copytexts, completing the testing at one time, and generating a summary report (including risk points and modification suggestions for each copytext), suitable for enterprises/teams to review content in batches;
   • Real-time detection : The browser plug-in or editing tool linkage function can mark illegal words in real time during the copywriting process (such as a risk warning immediately pops up when entering "the most effective"), eliminating the need for secondary detection after writing;
   • Export function : Test reports can be exported to Excel/Word format, which makes it easier for the team to synchronize modification opinions or retain review records.

typical application scenarios

• Self-media copy review : Xiaohongshu blogger writes a beauty product recommendation copy and pastes it to 句易网 for testing. The system identifies "the most moisturizing" as an absolute term (medium risk), and recommends amending it to "moisturizing degree". Excellent performance "to avoid violating the Advertising Law and causing note flow restriction;
• Corporate advertising compliance : The e-commerce operation team reviewed 100 product detail page copies in batches, uploaded documents in batches through 句易网, completed the test within 10 minutes, and screened out 5 copies containing medical violations such as "radical cure" and "no side effects", and revised them in a timely manner to avoid platform penalties;
• Copywriting team collaboration : When writing promotional drafts for educational institutions, the copywriting team of the advertising company uses a browser plug-in to detect them in real time. When entering "guarantee", a high-risk reminder is immediately triggered, which is replaced with "help improve the test pass rate" to ensure that the content is compliant and does not affect the publicity effect.

applicable population

• Self-media creators : Bloggers on platforms such as Douyin, Xiaohongshu, and Public Account need to circumvent content restrictions or account penalties caused by illegal words;
• Corporate copywriting/operation team : In e-commerce, advertising, education, medical and other industries, product copywriting and promotional drafts need to be reviewed in batches to ensure compliance with industry regulations and platform rules;
• Content reviewers : From the review posts of MCN and media organizations, multi-content compliance screening needs to be efficiently completed to improve review efficiency;
• Newbie copywriters : Newbies who lack compliance knowledge need to use tools to assist in identifying illegal expressions and establishing compliance creation habits.

unique advantages

1. Real-time update of the compliance library : Synchronize domestic regulatory policies (such as revision of advertising laws and adjustment of platform rules) with industry trends to ensure the timeliness of testing standards and avoid "misjudging new content with old rules";
2. Accurate semantic recognition : Breaking through the limitations of traditional "keyword matching", it can identify implicit illegal semantics, and the misjudgment rate is lower than that of similar tools (such as "This product helps me get rid of hair loss" implicit efficacy promotion, Can be accurately identified);
3. Multi-scenario adaptation : Customize compliance rules for different industries and different publishing platforms to avoid "unified standards are not applicable"(such as differences in compliance requirements between self-media graphics and e-commerce advertising);
4. Low operating threshold : No professional compliance knowledge is required, the interface is simple, and the copy can be detected. The generated modification suggestions are clear and easy-to-understand (such as "Suggestion to replace them with XX expression"), which can be started in 1 minute for novices;
5. High cost performance : The free version meets personal lightweight needs, while the paid version is cheaper than professional compliance review services, which can be affordable for both small and medium-sized enterprises and individuals.

precautions

1. Free function restrictions : The free version usually has "single article word limit (such as within 500 words)" and "batch test number limit", and advanced functions (such as industry-specific thesaurus, API interfaces) need to be unlocked for a fee;
2. Differences in compliance standards : There are differences in compliance rules on different platforms (such as Douyin and WeChat). Corresponding scenarios need to be selected during testing to avoid "testing according to platform A rules and publishing to platform B still violates regulations";
3. Manual review is necessary : AI detection is an auxiliary tool. For complex text (such as content containing metaphors and homophones), it is recommended to combine manual review to avoid the risk of missed judgment;
4. Deadline update delay : After sudden policy adjustments (such as adding sensitive words), there may be a delay of 1-2 days in the update of the thesaurus. During major events, it is recommended to create carefully and cross-detect on multiple platforms;
5. Document format compatibility : Pay attention to the document format during batch testing (for example, Word needs to be in.docx format, and Excel needs to standardize the table structure) to avoid format errors leading to testing failure.