巨量学

Platform introduction:

巨量学It is a core learning hub created by a huge number of engines for e-commerce merchants, advertising optimizers, corporate account operators, and Short Video creators. It is positioned as a "digital marketing capability growth partner" and aims to solve the problem of "no direction for newcomers to get started, difficulty in mastering industry rules, and lack of methods for operating skills." The platform relies on the practical experience of a huge number of products (Huge Thousand Rivers, DOU+, Brand Star Map, etc.) to integrate three core resources: courses, live broadcasts, and rule libraries: from the "series of courses within one week of arrival" that novices must learn to learn, to the advanced "21 courses in live broadcast operation" and "full-process guide for advertising delivery", to real-time updated industry refusal interpretation and rule specifications, covering the full stage of "entry-growth-advancement" requirements. Whether small and medium-sized businesses learn Douyin e-commerce operations or advertising practitioners improve their delivery skills, they can obtain official authoritative knowledge through the platform, which is a core learning tool for users in a huge ecosystem to improve their business capabilities.

Core functions:

1. Hierarchical and classified curriculum system

   • Introduction to Novice Courses : For users who have just entered the huge ecosystem, we provide "Novice Village Plan"(such as "The first must-learn lesson when entering Douyin", which is studied by 509,000 + students), and a huge amount of Qianchuan basic courses ("One-click Push with Heart" and "Paid Traffic Stimulates New Business Growth"), Introduction to Enterprise Numbers ("16 classes to Play Douyin Enterprise Numbers", 2.596 million + students to learn) to help quickly master the core operations;
   • Advanced skills courses : Focus on improving capabilities in sub-areas, including live broadcast operations ("Building a Live Broadcast Room from 0","Recruitment and Training of High-Transformation Anchors"), advertising ("Practical Guide for the Full Process of Bidding Advertising" and "Automotive Industry Effect Advertising Creative Strategy"), content creation ("Enterprise Account Short Video Marketing Growth Methodology" and "Education Industry Creative Compulsory Basic Skills"), suitable for practitioners with a certain foundation;
   • Industry-specific courses : Customized content is divided into industries, such as "Interpretation of High-Frequency Refusal Scenarios" in the food and beverage/agriculture, forestry, animal husbandry and fishery industries,"Group Purchase Transaction Management Methodology" for local businesses, and "Effect Marketing Course" for the automobile industry."", to address the personalized learning needs of different industries.

2. Real-time interactive live teaching

   • Thematic live broadcast reservations : Online live broadcasts are regularly opened, covering practical training camps (such as "Clues Push-Online Practical Training Camp"), industry salons (such as "Small and Medium-sized Merchants Global Breaking the Circle"), Scene interpretation (such as "Personalized Portrait-Group Purchase Transaction Management Methodology"), users can make reservations in advance and participate in learning and interaction in real time;
   • Popular live broadcast playback : For users who do not participate in time, it is speculated that live broadcast content playback will be supported to facilitate subsequent learning. For example, core live broadcast content such as "巨量学 Brand Upgrade Release" and "Interpretation of Live Operation Growth Learning Map" can be viewed repeatedly.

3. Authoritative library of rules and methodologies

   • Rule interpretation and update : Real-time synchronization of Juda-based product rules, including advertising plan review specifications (updated in 2023), DOU+ order entry guidelines (updated in 2023), and Juda-based Qianchuan brand introduction (updated in 2025), to help users avoid the risk of violations and master the latest operating standards;
   • Industry methodology output : Provide practical guidance in various fields, such as "Rescue Plan for a 30% Reduction in Brand Advertising CTR","Interpretation of SPUA3 Growth Codes" and "Investment and Franchise/Convenience Service Industry Marketing Collection", combined with real case disassembly, Improve users 'practical capabilities.

4. Accurate learning path planning

   • Exclusive path for the novice period : Plan a "must-learn course list" for novices who have settled in within 1 week, and recommend entry content according to priority to avoid learning chaos;
   • Job adaptation recommendation : Accurately recommend corresponding courses for different roles such as e-commerce merchants, advertising optimizers, and corporate account operators (for example, merchants recommend the "Huge Thousands of Rivers Push" course, and advertising practitioners recommend the "Effect Advertising Guide") to improve learning efficiency;
   • Capability Growth Map : Launched tools such as "Live Broadcast Operation Growth Learning Map" and "Huge Engine Commercial Product Panorama" to help users clearly locate their own stages and clarify the direction of advancement.

Usage scenarios:

• Cold start for newbies in e-commerce : A new clothing merchant who has settled in Douyin has learned "The First Lesson Must Learn when Entering Douyin" through the 巨量学"Novice Village Plan", and then advanced learning "Huge Thousands of Rivers Push the Whole Domain to Detonate Live Traffic". Within one month, he has mastered the skills of live product collection and paid traffic delivery, and the GMV for a single live broadcast exceeded 100,000;
• Improvement in the ability of advertising optimizers : In order to cope with the decline in delivery effectiveness, an advertising practitioner learned the "Practical Guide for the Whole Process of Bidding Advertising" and the "Rescue Plan for Brand Advertising CTR Decline" to optimize advertising creativity and targeting strategies to increase advertising ROI by 25%;
• Introduction to Enterprise Account Operation : A catering brand operator mastered the marketing and live broadcast operation methods of Short Video through "Playing Douyin Enterprise Account in 16 Classes." Within 3 months, the number of fans of the enterprise account increased by 50,000, and the check-off rate at the store increased by 30%;
• Industry compliance learning : In order to avoid advertising refusals, a food merchant learned the live broadcast of "Interpretation of High-Frequency Refusal Scenarios in the Food and Beverage Industry" in advance and adjusted product promotion techniques. The advertising review pass rate increased from 60% to 95%.

Applicable population:

• A large number of new ecological users : E-commerce merchants and individual creators who have just come into contact with the huge number of Qianchuan, DOU+, and Douyin Enterprise accounts need to systematically learn introductory knowledge;
• Advertising practitioners : Advertising optimizers and marketing planners need to improve their bidding, effect optimization, and creative design capabilities;
• Enterprise operator : Enterprise employees responsible for Douyin Enterprise account and live broadcast operations (such as catering, automobile, and education industries) need to master industry-specific operation skills;
• Small and medium-sized businesses/entrepreneurs : Individual industrial and commercial households, small and micro business owners who want to expand their business through a large number of products need to obtain official practical guidance at low cost;
• Industry Researchers : Practitioners who are concerned about digital marketing and Short Video e-commerce trends need to understand the latest rules and methodologies of huge ecosystems.

Unique advantages:

1. Official authoritative endorsement : Directly operated by a huge number of engines, the course content and interpretation of rules are official first-hand information, which is different from non-professional content on third-party platforms and has high credibility;
2. Deep ecological binding : The course is highly compatible with the operation of huge amounts of products such as Qianchuan, DOU+, and brand star map, and the learning content can be directly implemented into actual operations to avoid "disconnect between learning and application";
3. Full-stage coverage : From novice entry to high-level actual combat, from general knowledge to industry-specific content, meeting the needs of different users at different growth stages;
4. Balancing free and practical : A large number of basic courses are open for free, lowering the learning threshold; at the same time, high-value advanced content and live broadcasts are provided, taking into account cost performance and practicality.