光厂

Platform introduction:

光厂VJSHI is an ecological platform created to solve "the three major pain points in the creative industry-high risk of material copyright (frequent infringement disputes), difficulty in obtaining high-quality material (expensive cost of independent shooting), and few income channels for creators (difficulty in realizing high-quality works)""and positioning itself as a 'compliance transaction and value amplifier' for material supply and demand." Its core logic is to "connect supply and demand parties with 'copyright protection + massive resources + fair ecology'": to the demand side, provide reviewed genuine materials and a copyright protection deposit of 500,000 yuan per piece to avoid legal risks; to creators, open up independent pricing and transparent data revenue channels help tens of thousands of creators earn hundreds of millions of yuan in revenue every year; At the same time, self-developed search algorithms are used to improve the efficiency of material matching, making the process from "finding material" to "using material" more efficient, and adapting to the all-level needs of individual self-media companies to major film and television companies.

Core functions:

1. Core: Three major material and service modules (clearly presented in documents)

1. Genuine material library of all categories: covering multiple scene creation needs
   Classified by "type + scene", we provide four core material resources, leading the industry in quality and diversity:

   • Video materials: Including real shots (4K China Tiangong Space Station, Shenyang Delay 2024, Qiao Family Courtyard aerial photography, tea culture tea-making scenes), special effects (5G technology digital effects, holographic future transportation, Beishangguang Technology city special effects), Template category (AE plug-in title title, C4D 3D animation project), suitable for film and television production, corporate promotion, self-media Short videos and other scenes;
   • Supporting resources: Simultaneously provide genuine pictures (commercial pictures) and copyright music (top BGM suppliers, including film and television soundtracks, advertising sound effects) to achieve one-stop purchase of "video + pictures + music" materials and avoid the trouble of cross-platform search;
   • Special materials: Focus on local high-quality content, such as materials related to the Asian Games promotional film "Before the Tide" and real shots of China's traditional culture (ancient architecture, folk customs), which are more suitable for domestic creative needs than overseas material platforms.

2. Copyright protection and compliance services: Reduce use risks

   • Genuine authorization system: Each piece of material is marked with clear commercial rights, and the platform pays a security deposit of 500,000 yuan for each piece of material. If users infringe due to material copyright issues, protection compensation can be activated to solve the worries of "material infringement";
   • Endorsement of industry qualifications: Officially become the "Governing Unit of China Copyright Association", participate in promoting copyright protection standards, cooperate with authoritative media such as CCTV+ and China Youth Daily, and are recognized by the industry for copyright compliance;
   • After-sales protection: Clarify the "direct refund for quality problems" policy. If the material has problems such as quality flaws and format errors, you can apply for a refund or replacement to improve the user experience.

3. Creator Ecological Services: Ensure Equity in Income
   Provide full-link support for contributors (photographers, designers) and create a positive monetization channel:

   • Independent rights and interests: Support independent pricing of materials, permanent copyright holding, and permanent enjoyment of benefits, which is different from the "platform buyout copyright" model and protects the long-term rights and interests of creators;
   • Data transparency: The background displays the sales volume, clicks, and search dynamics of materials in real time, allowing creators to clearly understand market needs and facilitate optimizing the creative direction;
   • Efficient services: Fast review of works,"quick response" from customer service, convenient withdrawal process, industry-leading platform traffic, and sales of the same type of materials far exceed other platforms (for example, rural photographers can realize their travel dreams through their works after settling in).

Typical application scenarios (document user case evidence)

• Produced by a film and television company : When Chengdu Coco Bean Animation produced "Nezha's Devil Boy in the Sea", it purchased "scientific and technological special effects materials" and "national style scene templates" from the platform to reduce the cost of independent research and development of special effects and improve production efficiency;
• Media publicity reports : People's Daily Media Advertising Co., Ltd. edits and produces current political propaganda videos, using authentic materials such as "China Tiangong Space Station" and "City Delay". Due to copyright compliance and high-definition image quality, infringement risks are avoided, and search matching is high, saving material screening time;
• Creation from media : Personal UP owner "Mitch Vox" creates a travel Vlog, downloads "Humanities and Natural Empty Mirror" and "Landscape Background Template" on the platform, and directly embeds the video without having to shoot it yourself, and the content quality is significantly improved;
• Corporate promotion : Zhongguang Tianze Media produces brand promotional videos for customers, using real shots of "Business Technology Office Scenes" and "Atmospheric Title AE Template". The templates support simple modifications (such as replacing LOGO), which can be quickly released even for novices, and the cost performance ratio is far better than that of customized shooting;
• Creators realized : After rural photographer "RED Original Video" entered the platform, he uploaded local scenery materials. Due to the platform's large traffic and transparent revenue, his works were recognized, which not only solved daily expenses, but also realized his dream of traveling and shooting across the country.

applicable population

• Film and television and media organizations : Film/TV series production companies (such as Bad Monkey Culture, Dongyang Noon Sunshine), provincial and municipal radio and television stations (such as Zhejiang Radio and Television, Henan Radio and Television) require high-quality special effects and real-shot materials to support projects;
• Media and corporate publicity : People's Daily, Hangzhou Daily and other media, marketing departments of small and medium-sized enterprises need compliance materials to produce reports and promotional videos to avoid copyright risks;
• Self-media creators : Short Video UP hosts and podcast teams need to obtain empty mirrors and templates at low cost to improve content texture and save shooting time;
• Creative creators : Photographers, AE/C4D designers, who need a fair platform to realize their works and gain long-term benefits (such as rural photographers, template designers).

unique advantages

1. Deep industry accumulation : 13 years of operating experience, with a total of 118,000 + contributors and tens of millions of materials, and cooperation with leading film and television projects such as "Big River 3" and "One Sole", with high industry recognition;
2. Comprehensive copyright protection : 500,000 yuan per piece of material security deposit + qualification of governing unit of China Copyright Association, which completely solves concerns about "infringement compensation" and is the preferred compliance material platform for media and enterprises;
3. Two-way empowerment of supply and demand : Provide "massive materials + accurate search + after-sales guarantee" to demanders, and provide "independent pricing + data transparency + efficient monetization" to creators, forming a benign ecosystem;
4. Strong local adaptability : Focus on China's local scene materials (such as aerospace, ancient architecture, and folk customs) and cooperate with domestic authoritative media to better meet domestic creative needs than overseas platforms;
5. Outstanding cost performance : The material price is 20%-30% lower than the industry average price, and the template supports simple modifications, so novices can get started quickly, taking into account cost and efficiency.