磁力引擎

Platform introduction:

Quick Hand 磁力引擎 is the core commercial marketing platform of Quick Hand Technology. It is positioned as a "Quick Hand Ecological Marketing Hub" and builds a "public domain with breadth and private domain around" new market business "(six characteristics of inclusiveness, proximity, vitality, and trust)." A marketing ecosystem where "the domain is sticky and the business domain has a closed loop". The platform integrates fast-hand global traffic (screen-opening, information streaming, live broadcast, etc.), nearly 1.7 million talent resources and e-commerce transaction links, and supports "Magnetic Creation (Creative Production), Magnetic Ark (Data Management), Magnetic Vientiane (Data Insights)" and other tool matrices to provide brands and merchants with "Exhibition-Interaction-Transformation-Deposition" full-link marketing solutions. Through celebrity IP cooperation (such as Jay Chou's Brothers and Friends Association), talent live broadcasts, e-commerce promotion and other forms, it has served 200+ industry customers such as Yili, Hongqi, and Libai. Typical cases have achieved a single project exposure of more than 50 billion yuan on the entire network, which is a fast-hand ecosystem. The core marketing entrance to realize "integration of product, sales and transportation".

Core functions:

1. Full-scene advertising product matrix

• Open-screen advertising: Provide EyeMax full-screen landing, interactive open-screen, video open-screen and other forms to seize the user's first vision and achieve national-level exposure (such as brand new product launches and festival marketing). In the case, red flags linked to Jay Chou's brothers and friends through the opening of the screen. Get high touch;

• Information flow advertising: Integrate into fast-hand content stream, support Short Video and live broadcast mounting forms, and accurately reach target groups (such as e-commerce merchants promoting products and guiding clicks to fast-hand stores);

• Quick hand vermicelli: A traffic heating tool for creators/merchants, paying according to the effect (such as increasing the popularity of Short Video and live broadcast rooms), and completing the link after optimization;

• Fast Hand Challenge: Launch brand customization topic challenges (such as "New Market China Festival"), link up talents and users to create content and eliminate traffic anxiety. Through this form, China Jinjiu achieved a content index growth of 392.4%.

2. Talent cooperation and IP marketing

• Massive talent matching: Covering 30+ vertical tags (such as beauty, agriculture, rural areas, and automobiles), nearly 1.7 million talent resources, supporting precise screening of talents from comprehensive to vertical fields (such as Yili Grain Linkage to 100 village cadres to help farmers Live broadcast);

• Star +IP linkage: Undertake national-level IP cooperation (such as Jay Chou's "Brother Friends Club" and "Jinzi Rush Roast" hotspots), provide brand naming and customized live broadcast services, and the Red Flag Jay Chou's Brother Friends Club received 54.2 billion online exposure.+, 267 hot searches;

• Innovative marketing IP: Create exclusive IPs such as "Super Interesting Live Broadcast Rooms" and "New Market China Festival". For example, Libai's IP live broadcast of "Entering Zi and Getting Baking" has received 300 million + online exposure and 2.7 million + on-site viewing.

3. E-commerce marketing and product efficiency collaboration

• Full-link e-commerce promotion: Provide e-commerce merchants with a "live broadcast promotion + work promotion" solution to increase product turnover and GMV, and optimize ROI (such as helping brands drain live broadcasts and enhance fan conversion);

• Private domain traffic precipitation: Transfer advertising traffic to brand accounts, fast-hand stores, and live broadcast rooms to achieve a closed loop of "exposure-fan-conversion". Hongqi quickly accumulates brand private domain fans through the Brother Friends Club.

4. Data-driven and tool support

• Magnetic Ark: Based on the 5R user model, it opens up fast-hand global data, provides user asset precipitation, insight, and decision-making capabilities, and helps advertisers market scientifically;

• Magnetic Creation: AI-assisted creative production platform provides inspiration materials, AI production tools and asset management to lower the threshold for creative production;

• Magnetic Vientiane/Tracking: Magnetic Vientiane integrates multi-dimensional data to support pre-investment and post-investment insights; Magnetic Tracking provides clue management and intelligent outbound calls to improve business opportunity transformation efficiency.

Usage scenarios:

• Brand product promotion and expansion: Hongqi achieved 54.2 billion yuan + online exposure by naming Jay Chou's "Brother Friends Club", rapidly increasing the brand's national recognition;

• Festival marketing broke the circle: China Jinjiu borrowed the IP of "New Market China Festival" and combined live broadcasts of stars and celebrities, achieving a total exposure of 1.12 billion +, and the search index increased by 231%;

• Increase in e-commerce sales: Libai has driven 2.7 million + brand live broadcasts through the fun live broadcast of "Entering Zizi and Catching Roasts", promoting the transformation of sales of toiletries and care products;

• Agricultural assistance and public welfare marketing: Yili Grain has linked up with 100 village cadres to live for 200 hours, attracting 160 million people to watch, increasing the number of fans by 3 million +, and increasing the number of product searches by 7 times.

Applicable population:

• Brand side: National brands (such as Yili, Hongqi, and Libai) that need to increase brand awareness and market share rely on IP cooperation and global exposure to achieve product-efficiency synergy;

• E-commerce merchants: fast-hand store merchants and goods brands need to cooperate with talents through advertising to increase product sales and optimize ROI;

• Advertising agencies: Connect fast-hand marketing resources for customers and formulate integrated marketing plans (such as planning challenges and promotion of talent matrix);

• Regional/vertical merchants: Local merchants that need to reach regional users through hot marketing (such as "Jinzi and Baking"), or brands in vertical fields (agriculture, rural areas, and beauty).

Unique advantages:

1. New Market's commercial ecological advantages: Relying on the fast-handed "trust in e-commerce" gene to create an inclusive and highly sticky marketing environment, brands can easily establish emotional connections with users (such as village cadres helping farmers live broadcast, market IP marketing);

2. Integration of product sales and transportation: From brand exposure (opening screen, IP cooperation) to private domain precipitation (brand number, small store) to transaction conversion (live broadcast with goods), the link is complete, and the red flag case achieves "exposure-fan-conversion" Simultaneous improvement;

3. Dual drive of data and creativity: Magnetic system tools (Ark, Chuangchuang) provide data insight and AI creative support, while a large number of talents and IP resources ensure content quality and avoid "traffic anxiety";

4. Case and resource endorsement: Serving 200+ industries and nearly 1.7 million people, typical cases have achieved high exposure (such as 54.2 billion + exposure on the entire network) to verify marketing effects and reduce brand trial and error costs.