磁力万象

Platform introduction:

Quick Hand 磁力万象 is a marketing support platform created by Quick Hand to solve the pain points of "scattered data acquisition by marketing practitioners, insufficient marketing knowledge reserves, and low efficiency of ecological product linkage", positioning it as "the 'data and learning entry'"of the Quick Hand Marketing Ecosystem." The core value of the platform lies in "connection and empowerment": on the one hand, it serves as the "navigation hub" of the fast-hand magnetic engine system, aggregating core marketing product entrances such as information flow advertising, magnetic gathering stars, and customer compasses to avoid the efficiency of cross-platform search by practitioners. Loss; on the other hand, through the "learning zone" and "functional dynamics", it synchronizes the latest marketing gameplay, tool operation guides and industry data insights to lower the entry threshold for marketing. Whether brands view business data, service providers learn marketing skills, or people learn about tool updates,"one-stop access" can be achieved through this platform. It is a key basic platform for quickly improving the marketing ecosystem and improving the efficiency of practitioners.

Core functions:

1. Account login and rights management

1. Multi-way secure login : Provide three methods: "Password Login","Captcha Login" and "Scan Scan Login" to adapt to different use scenarios-individual practitioners can quickly log in using password/Captcha, corporate users can scan code login to ensure account security. At the same time, they need to agree to the User Agreement and Privacy Terms before logging in to ensure user data compliance;
2. Permission grading adaptation : It is speculated that the multi-role privilege differentiation of "brand party-service provider-talent" is supported (based on the general design of fast-hand marketing products). For example, brands can view their own business data, and service providers can obtain the marketing of cooperative brands. With analysis authority, talent can view traffic data related to themselves and avoid unauthorized access to data.

2. Dynamic acquisition of learning and functions

1. Learning Zone : One of the core modules provides learning resources for the fast-hand marketing system. It is speculated that it includes "Tool Operation Guide"(such as Magnetic Taurus Delivery Tutorial and Customer Compass Usage Method),"Industry Marketing Cases"(such as Beauty Industry Promotion Cases, Food and Beverage Live Marketing Plans), and "Data Insight Reports"(such as traffic trends in various industries and user behavior analysis) to help practitioners improve their marketing professional capabilities;
2. Function dynamics : Update the functional iteration of products within the fast-hand magnetic engine system in real time (such as the new crowd analysis dimension of Magnetic Ark, the matching algorithm for magnetic gathering stars optimization), policy adjustments (such as the update of advertising rules, and the addition of support policies) to ensure that practitioners get tool changes as soon as possible and adjust marketing strategies in a timely manner.

3. Magnetic engine ecological product linkage

1. Core product portal aggregation : Through the "Friendship Link" module, you can directly jump to the core marketing products of Fast Hand Magnetic Engine, including:
   • Advertising: information flow advertising, work promotion (pink strips);
   • Talent cooperation category: magnetic gathering stars;
   • Data tool category: customer compass;
   • E-commerce marketing category: Jinniu E-commerce;
   • Creative tools: Open eyes and create quickly;
     There is no need to manually enter the website, realizing "one-stop access to fast hand full marketing tools" and improving cross-product operation efficiency;
2. Data collaboration (speculation function): Based on the positioning of the platform as a "Commercial Data Marketing Growth Engine", speculation supports data interoperability with data tools such as Magnetic Ark and Customer Compass. For example, after jumping from 磁力万象 to Customer Compass, you can directly view the brand data of registered accounts to avoid duplicate logins and data fragmentation.

4. Problem feedback and compliance support

1. Problem feedback channel : Provide a "problem feedback" entry. Practitioners can submit questions (such as login failures, functional operation problems) or suggestions during use, and the platform handles them through the background docking technical team to ensure the user experience;
2. Compliance and filing information : Compliance filing information such as "Beijing Wangwen (2017) No. 2551-280","Beijing ICP No. 15023266 No. 136" and "Beijing Public Network Security No. 11010802038443" are publicized at the bottom of the page. A reporting email (lianzheng@kuaishou.com) is also provided to accept reports of violations and ensure the platform's ecological compliance.

Usage scenarios:

• Learning for marketing practitioners : A beauty brand marketing specialist checks the "Quick Hand Beauty Industry Promotion Guide" through the "Learning Zone" to understand the new product promotion strategy of Magnetic Taurus. At the same time, he learns about the new product promotion strategy of Magnetic Ark through the "Functional Dynamics"."Short Video content and effect analysis" function to adjust subsequent marketing plans;
• Efficient linkage of multiple products : A marketing service provider needs to formulate an integrated marketing plan of "Short Video + Live Broadcast" for customers. Through the "Friendship Link" of 磁力万象, one click can jump to Magnetic Juxing (connecting talents), Jinniu E-commerce (setting launch budget), and Eye-Opening Fast Innovation (making creative materials). There is no need to switch multiple platforms and save 30% of operating time;
• Problem feedback and compliance consultation : When a person encounters a problem with matching people while using Magnetic Gathering Star, he submits questions through the "Problem Feedback" portal, and at the same time reports illegal cooperation needs through the report mailbox to protect his own rights and interests.

Applicable population:

1. Brand marketing personnel : Brand employees responsible for fast-hand platform marketing (such as beauty, food and beverage, and 3C industries) need to obtain marketing tool entrances through the platform, learn industry gameplay, and improve delivery efficiency;
2. Marketing service provider team : Company practitioners (such as advertising agencies, live broadcast operation teams) who provide fast-hand marketing agency services for brands need to work collaboratively across products and rely on the platform to achieve "one-stop tool access";
3. Fast hands (commercial cooperation category): Fast hands who have commercial monetization needs (such as goods delivery and content delivery) need to understand the function updates of tools such as magnetic star gathering and work promotion to improve business order cooperation and traffic acquisition capabilities;
4. Marketing novices/learners : Practitioners who are new to the fast-hand marketing ecosystem can get started through the "Learning Zone" to understand the basic operations and industry trends of fast-hand marketing tools.

Unique advantages:

1. Magnetic Engine Ecosystem "Navigation Hub": Different from a single marketing tool, it integrates fast-hand full marketing product entrances to solve the pain point of "scattered tools and cumbersome operations", especially suitable for complex marketing scenarios that require multi-product collaboration;
2. "Learning + Tools" dual empowerment : Not only provides tool access, but also synchronizes professional knowledge through the learning area to help practitioners "learn while using" and lower the entry threshold for the fast-hand marketing ecosystem, especially benefiting small and medium-sized brands and novices practitioners;
3. Compliance and security : Publicize complete compliance filing information and provide reporting emails and problem feedback channels to not only ensure the security of user data, but also maintain the compliance of the platform marketing ecosystem and avoid illegal marketing behaviors;
4. Dynamic updates and ecological synchronization : The "Functional Dynamics" module follows up product iterations and policy changes in real time to ensure that the tool functions and rules used by practitioners are the latest versions to avoid damage to marketing effects due to information lag.