磁力方舟

Platform introduction:

Quick Hand 磁力方舟 is an enterprise-level marketing data hub built by Quick Hand to solve the pain points of "fragmented brand marketing assets, opaque user data, difficult to quantify marketing effects, and lack of support for long-term operations", positioning "the brand in the Quick Hand ecosystem 'Digital Marketing Brain'". The core logic of the platform is to "take the full-link journey of 5R people as the core and open up the closed-loop of data-insight-decision-marketing-measurement": by integrating full-domain data such as fast-hand Short Video, live broadcasts, e-commerce, and advertising, transform scattered user behaviors into depositable "crowd assets"; then through AI-driven crowd portraits, content insights, and industry analysis, it provides brands with full-scene strategic guidance from "new product release" to "big promotion"; Finally, through multi-dimensional effect evaluation, the correlation between marketing investment and business growth is verified, helping brands get rid of "short-term traffic dependence" and achieve long-term operations. At present, it has been adapted to 20+ industries such as automobiles, beauty, and food and beverage, and has become a key data carrier connecting "traffic delivery" and "business growth" in the fast-hand magnetic engine system.

Core functions:

1. Core competencies of 5R crowd assets (platform cornerstone)

Based on the user's full-link journey of "Reach-Remember-Interest-Action-Loyalty" as a model, five core capabilities are built:

1. Crowd asset precipitation : Automatically aggregate all user contact data of the brand in the fast-hand ecosystem (such as advertising reach, content interaction, e-commerce orders, and live viewing), and hierarchical precipitation into manageable according to the 5R stage."Crowd asset pool" supports the brand to label "core groups" and "potential groups" to avoid user data loss (such as classifying users who "click on new product advertisements but do not place orders" as "interest groups", and subsequent targeted marketing);
2. Scientific insight analysis :
   • 360° crowd portrait : Restore the true characteristics of target users through multi-dimensional tags (age, region, consumption preferences, behavioral habits, emotional attitudes). For example, beauty brands can view the proportion of "women aged 25-30" among the "loyal group", who prefer national style packaging and monthly consumption of 500+ yuan ", accurately locate the core customer base;
   • Content mining and insight : Relying on the fast-hand MMU (Multimodal Understanding) model, analyze users 'emotional feedback on brand content (such as "positive evaluation keywords: high cost performance" and "negative feedback: slow logistics") and high-heat creative direction (such as "the interaction rate of content related to beauty products' domestic ingredients 'exceeds the industry average by 30%"), optimize content strategies;
   • Industry competition analysis : Collect data on the content ecology and competition landscape of various industries, and provide brands with references such as "overlapping degree of competing products" and "popular marketing methods in the industry"(for example, food and beverage brands can view "Proportion of competing products in live broadcast scenarios" Traffic proportion "and adjust their own live broadcast strategies);
3. Marketing decision support : Based on 5R crowd insight, we provide brands with "crowd targeting strategies" and "touch-point delivery suggestions". For example, for "remember the crowd"(who have seen brand content but have not interacted with it), it is recommended to post "scene-based grass content" in fast-handed Short Video information streams to improve the efficiency of transformation into "interested groups";
4. Full-link marketing implementation : It can directly link products such as Fast Hand Magnetic Taurus (advertising) and Magnetic Juxing (talent cooperation) to synchronize 5R crowd assets to the delivery system and achieve "accurate crowd-targeted delivery". There is no need to manually synchronize data across platforms;
5. Multi-dimensional effect measurement : Break the limitation of "single traffic indicator" and evaluate marketing effectiveness from three dimensions: "population asset growth"(such as a 20% month-on-month increase in the total number of 5R people) and "conversion efficiency"(such as "interest groups → action groups" conversion rate 15%) and "business contribution"(such as "loyal groups repurchase rate 35%, contribution 60% GMV") to avoid the misunderstanding of "only looking at exposure rather than long-term value".

2. Solutions for key marketing scenarios

1. New product release scenario :
   • Provide "5R crowd opportunity diagnosis"(such as analyzing the characteristics of "new product interested groups" in the industry),"industry competition analysis"(crowd coverage and transformation paths of competing new products),"crowd targeting strategies"(giving priority to reaching "high-potential new product groups"),"touch-point launch suggestions"(recommending planting grass in dual scenarios of live broadcast + Short videos), helping new products quickly open the market (such as a food brand adopting this plan, the assets of 5R crowd in the first month of the new product launch will increase by 50%);
2. Creative planning scene :
   • Optimize brand content planning and production through "Product Selling Point Insights"(mining users 'core concerns about selling points on brand products, such as "the' energy-saving 'selling points of home appliances have the highest interaction rate") and "High-Heat Creative Analysis"(analyzing the creative structure of highly interactive content in the industry), Improve the efficiency of content planting;
3. Live broadcast scene :
   • Carry out "brand live broadcast diagnosis"(such as the proportion of live broadcast traffic sources and audience interaction rate),"traffic media analysis"(the quality of live broadcast viewers brought by different delivery channels),"live broadcast conversion and crowd insight"(each 5R group in live broadcast Transformation situation), empower the optimization of live broadcast strategies (such as finding that "the proportion of viewers diverted by Short videos is higher", increase investment Short videos warm-up);
4. Promotion support scenarios :
   • Covering the entire cycle of "preparatory period-water storage period-major promotion period-re-listing period": planning crowd water storage targets during the preparatory period, activating "interested groups" in a targeted manner during the water storage period, optimizing the delivery rhythm during the major promotion period, and evaluating and promoting the contribution of 5R people to GMV, forming a closed-loop optimization (for example, during the Double 11 period, a beauty brand used this program to promote GMV by 40% year-on-year, and adding 300,000 new "loyal groups").

3. User services and activation support

1. Activation and Rights Management :
   • Brand side: You need to contact the sales, passenger transport or channel manager who connects quickly to open it, and support changes in information such as entity, release account, and personnel authority (through sales operations);
   • Service providers: You need to meet the basic entry threshold (the document does not specify the specific threshold, please check "磁力方舟 Service Provider Certification"), submit a certification application through online questionnaires, and become an official certification service provider;
   • Talent: There are no industry restrictions. Talent who consumes more than 0 magnetic Taurus in the past 180 days has opened it by default and can use it directly;
2. Training and co-construction support : Brands/service providers can contact Fast Hand Sales, apply for 磁力方舟 training or jointly build a "marketing case", and the platform team will connect with relevant cooperation;
3. Customer service and feedback : Provide email (cdp@kuaishou.com), public account, corporate WeChat and other contact channels to solve user usage problems.

Usage scenarios:

• Long-term brand management : A beauty brand (such as Nature Hall) accumulated 5R crowd assets through 磁力方舟 and analyzed the characteristics of "loyal groups" as "25-35 years old, concerned about ingredient safety, and preferred live shopping". Subsequently, targeted launches of "ingredient science live broadcast" and "member repurchase benefits". Within three months, the repurchase rate of "loyal groups" increased by 25%, and the proportion of GMV contribution increased from 50% to 65%;
• Cold start of new products : When a certain home appliance brand (such as a 3C brand) releases a new product, it analyzes the characteristics of the industry's "new product high-potential crowd" through 磁力方舟, and targets the release of "new product function demonstration" content in Short Video + live broadcast scenarios. In the first month, the assets of the 5R crowd exceeded 1 million, and the sales of new products reached 120% of the expected target;
• Promotion marketing review : After the 618 major promotion, a food brand (such as Panpan) used 磁力方舟 review of "Transformation Paths of Each 5R Population during the promotion period" and found that "the 'Interest Groups' activated during the water storage period have the highest conversion rate during the promotion period." Subsequently, the promotion strategy was adjusted and more budget was invested in the water storage period. The GMV for the next major promotion increased by 35% year-on-year;
• Service provider cooperation empowerment : A marketing service provider has passed the 磁力方舟 certification to provide a "5R crowd operation plan" for cooperative maternal and infant brands, helping brands optimize crowd targeting and content strategies. The brand's monthly 5R crowd assets increased by 40%, and service providers received fast-hand official case recommendations.

Applicable population:

1. Brand side :
   • Industry coverage: automobiles, daily chemicals, beauty, maternal and infant, food and beverage, home appliances, 3C, etc.(brand version); media information, education, finance, life services, etc.(general version);
   • Core needs: Brands that need to accumulate marketing assets, open up global data, quantify marketing effects, and achieve long-term operations (such as head brands Natural Hall and Baichaolin, small and medium-sized brands can also get started through basic functions);
2. Marketing service provider :
   • Core requirements: To provide professional marketing services for brands, we need to use 磁力方舟's data analysis capabilities to improve service effectiveness, and hope to enhance industry competitiveness through official certification;
3. Talent :
   • Core requirements: There has been magnetic bull consumption in the past 180 days. You need to analyze the 5R demographic characteristics of your fans through 磁力方舟, optimize content and delivery strategies, and enhance the value of business cooperation.

Unique advantages:

1. Full link coverage of the 5R model : Unlike traditional marketing data tools that only focus on a single link of "transformation", the 5R model covers the entire journey of users from "reach" to "loyalty", helping brands accumulate long-term crowd assets., rather than relying on short-term traffic;
2. Open up all domain data for fast hands : Deeply integrate global data such as fast hands Short Video, live broadcasts, e-commerce, advertising, and user interactions to avoid the problem of "data islands", and make crowd portraits and effect analysis more accurate (such as the full-path data of "Users watch brand Short Video → enter live broadcasts → place orders");
3. "Insight-Decision-Marketing" Closed-Loop : Not only provides data insights, but also directly links the implementation strategy of fast-hand marketing products (Magnetic Taurus, Juxing), and at the same time, through multi-dimensional verification of the effect, forming an "analysis-action-review" closed loop to reduce the brand's cross-platform operating costs;
4. Strong adaptability to multiple roles : It simultaneously meets the needs of brands (long-term operations), service providers (professional services), and talents (fan operations), covers all participants in the marketing ecosystem, and supports the needs of small and medium-sized brands to head brands at different stages (basic functions are introduced, advanced functions meet in-depth needs);
5. Industry cases and brand endorsements : We have served well-known brands such as Panpan, Nestlé, Honda, and Huaxizi. We have rich practical experience in the industry. We also provide training and co-construction support to help users quickly get started and implement high-quality marketing solutions.