蝉圈圈

Platform introduction:

蝉圈圈ERP is a "full-link management hub for talent cooperation" for domestic e-commerce brands and merchants. It solves five types of pain points for talent operations: It is difficult to screen talent : It is inefficient to manually find talent, and it is difficult to match high-quality resources with "high conversion and low pit fee", so competing product cooperation partners cannot quickly benchmark; The cooperation process is chaotic : Use forms to follow up on talent sample delivery, script delivery, and live broadcast scheduling, making it easy to miss key nodes (For example, sample signings are not synchronized); Live monitoring is weak : It is impossible to know the live broadcast skills and product conversion in real time, and it is difficult to chase the investment in time after the order is released; Data statistics are complex : Cross-Douyin, Xiaohongshu The data of multi-platform talents is scattered, and the GMV and interaction volume need to be manually summarized, which takes more than 4 hours/day; The effect is difficult to review : It is impossible to accurately evaluate the "talent performance ratio" and "single product delivery ability", and subsequent releases lack of data support.

Its core logic is to "reconstruct the talent cooperation link with 'data-driven + process automation'": there is no need for manual screening, and AI recommends accurate talent based on competing product data; no need for form management, and the system automatically follows up the entire cooperation process; There is no need to lag the review, monitor live broadcast data in real time and trigger explosive orders reminders, allowing talent cooperation to shift from" experience-driven "to" data-based operations ", adapting to all levels of needs from small and medium-sized businesses to well-known brands.

Core functions:

1. Core: Five major functional modules
   1. Intelligent talent matching: precise screening and benchmarking against competing products
      Solve the problem of "low efficiency and poor matching degree in finding talents" and cover all scenarios of talent screening:
      • Multi-dimensional Talent Library : Contains 2.53 million + collaborators, and supports filtering by "GMV (such as 'Nanny Baby Girl' 2.9 million GMV), category (beauty/food/home), fan portrait (age/region)". Example: Enter "Children's Body Wash" to automatically recommend high-conversion talents such as "Little Short-Leg Milk Group (230,000 GMV), Fat Boy Small Crispy Pork (666,000 GMV)";
      • Benchmarking analysis of competing products : Support the query of "competing collaborators"(such as "the types of talents that Nongfu Spring is cooperating with"), and simultaneously display the advantages of talents in bringing goods (such as "being good at scene planting grass" and "Live broadcast High conversion") to help brands quickly follow up on high-quality resources;
      • Identification of people who actively bring goods : Automatically mark "people who are bringing similar products"(such as "which people are taking the initiative to bring whitening essence") to reduce the cost of cold start communication, and connect people after a certain beauty brand is used. Efficiency increased by 60%.

2. Full-link cooperation management and control: transparent processes, abnormal warnings
   Solve the problem of "chaotic cooperation process and missing nodes" and realize automated management:

   • Visualization of cooperation details : The list of talents displays "sample receipt status, script delivery progress, and transaction amount" in real time (such as "Little Tuanzi: Samples have been signed, and the transaction is 5.3432 million yuan"), without repeated communication and confirmation;
   • Exception node reminder : When "people fail to hand in the script on time" and "sample logistics is delayed", the system automatically sends a text message/public account reminder to avoid missing the live broadcast schedule;
   • The sample shipping process is open : Support the creation of sample lists online (a total of 1.96 million + sample lists managed), synchronize logistics information to people, automatically trigger the "script submission" node after samples are signed, and a food merchant sends samples after use. Missing rate dropped from 30% to 5%.

3. Live broadcast real-time monitoring: tracking hot orders, analyzing speech skills
   Solve the problem of "unknown live broadcast status and difficult to pursue explosive orders" and control the delivery dynamics in real time:

   • Core data monitoring : Real-time display of "Daren GMV trends, product clicks, and interactions" during the live broadcast, and support the focus of single live broadcast data such as "Baa baa ba
   • Screen recording slices and speech analysis : Automatically record live clips, extract "high-conversion speech"(such as "no redness in sensitive muscle testing"), and identify "illegal expressions"(such as exaggerating efficacy) to help Follow up optimization of talent training;
   • Automatic reminder for exploding orders : When the GMV of a person with goods exceeds the preset threshold (such as 500,000 per game), the system pushes reminders in real time and supports one-click jump "chase operation" to avoid waste of traffic.

4. Data performance review: multi-dimensional evaluation, optimization of delivery
   Solve the problem of "complex data statistics and no direction in re-publishing" and provide decision-making basis:

   • Performance analysis of talents : Generate a "talents with goods ranking list" with one click, stratified according to "GMV, CPE, and cost performance ratio of pit fee"(such as "sinking fish and geese: GMV 2.8919 million, cost ratio of TOP 3"), quickly select "long-term cooperation talents";
   • Evaluation of single product delivery : Display the "conversion differences between different people bringing the same product"(such as "Children's Body Wash: 2000 pieces of milk foam are brought by fairies, and 338 pieces of weird ones are brought by people"), optimize the matching of single products;
   • Comparison of multi-platform effects : Synchronize the data of Douyin and Xiaohongshu people, analyze the difference between "Douyin people have high GMV but expensive CPE, and Xiaohongshu people have high interaction but slow conversion", and guide the proportion of subsequent platform launch.

5. Content grass management: material precipitation, public opinion monitoring
   Solve the problem of "the effect of grass planting is difficult to track and negative public opinion is difficult to detect" and adapt to content marketing needs:

   • Grass planting material management : Automatically store "Short Video grass planting materials" released by talents, classify them according to "number of plays, number of likes", and support subsequent secondary editing reuse (such as brand collection videos);
   • Real-time monitoring of public opinion : Grasping "negative feedback" in the comment area of the people (such as "damaged packaging" and "too expensive price") and triggering early warnings. After handling public opinion, a certain home appliance brand has reduced the after-sales complaint rate by 18%;
   • Correlation of grass planting effects : Linkage Short Video grass planting data with subsequent live broadcast conversions, analyze whether "the live broadcast conversion is higher for those who play 100,000 + grass planting and broadcast" grass planting and goods "link.

typical application scenarios

• Brand Talent Cooperation Plan : Nongfu Spring promotes "infant drinking water", uses the 蝉圈圈"Competitive Product Analysis" function to inquire about collaborators of similar brands, and selects out "Nafu Guai Girl (2.9 million GMV), Tiger is the King (1.88 million GMV)" and other maternal and infant talents, through the system to launch batch cooperation, the GMV of the number of people bringing goods exceeded 8 million within one month;
• Talent management of small and medium-sized merchants : A small and medium-sized beauty merchant cooperated with 10 talents to promote "Whitening Essence" and used the "Cooperation Control" module to follow up on the sample delivery progress. The system automatically reminded "3 talents have not signed for the samples". Avoid empty live broadcast windows after timely reissuing, and the conversion of goods in the month will increase by 35%;
• MCN organization multi-brand collaboration : An e-commerce company MCN manages 50 talents, connects with Yanjin Shop, Nortland and other brands, and uses the "Performance Review" function to automatically calculate "talent commission" and "brand pit fee", the financial statistics time has been shortened from 3 days to 4 hours, and the error rate has been reduced to 0;
• Live broadcast of explosive orders and chasing votes : When a food brand celebrity broadcast of "Potato Chips", the system monitored in real time that "the GMV reached 500,000 in 30 minutes after the launch", triggering an explosive order reminder, and the operation immediately added an additional 20,000 yuan DOU+., in the end, the GMV in a single game exceeded 1.2 million, an increase of 40% compared with when there was no chasing votes.

applicable population

• E-commerce brand side : Beauty, food, and home furnishing brands (such as Nongfu Spring and Nortland) need to carry out large-scale cooperation with people to improve the GMV of bringing goods;
• Small and medium-sized e-commerce merchants : Douyin and Xiaohongshu store merchants need to efficiently manage 10-50 talents and reduce the cost of cooperation processes;
• E-commerce MCN institutions : Institutions that manage multi-talent accounts need to cooperate with multiple brands to achieve accurate matching of "talent resources-brand needs";
• Talent Operation Team : The team within the brand responsible for talent cooperation needs to monitor live broadcasts and statistical data in real time to improve operational efficiency.

Unique advantages (compared with similar talent management tools)

1. Cicada Mom Data Base Support : You understand e-commerce talents better than general tools. You can call core data such as Cicada Mom's "GMV history, conversion rate with goods, and fan overlap". The recommendation accuracy is higher than the industry average. 50%, a brand reported that "the recommended pit fee for talent talents is reduced by 20%, and the GMV is increased by 30%";
2. Full-link process automation : There is no breakpoint from "Find people-Send samples-Live broadcast-Review", which reduces manual operations by 80% compared with the tool of "Only screening people", and the operating time of small and medium-sized businesses is reduced from 4 Hours/day to 30 minutes;
3. Live broadcast real-time monitoring capabilities : Support "screen recording and slicing + voice analysis + burst order reminder", which can seize traffic opportunities better than lagging data analysis tools, and increase the conversion rate of burst order chase by 40%;
4. Multi-platform data integration : Unify Douyin and Xiaohongshu data without switching multiple tools. The data statistics time is reduced from 4 hours/day to 30 minutes, and the error rate approaches 0;
5. Service experience in large enterprises : It has served 13000+ merchants such as Nongfu Spring and Yanjin Shop, and has accumulated exclusive talent screening models in industries such as "FMCG, Beauty, Maternal and Child" to adapt to the needs of different categories.

precautions

1. Free trial application : You need to contact sales through the official website to apply for a free trial. During the trial period, some functions (such as competition analysis) are limited. It is recommended to clarify the requirements in advance (such as "whether multi-platform data is needed");
2. Data permission association : Before using it, you need to bind the Cicada Mother account to ensure real-time synchronization of talent data. Merchants that have not established Cicada Mother membership need to complete basic data authorization first;
3. Talent communication boundary : The system is only responsible for process management. Talent bargaining and script details still need to be communicated manually. It is recommended to use a "Talent communication template" to improve efficiency;
4. Package selection suggestions : Small and medium-sized businesses give priority to the "Small and Medium-sized Business Edition" to avoid redundancy of functions; brand companies recommend the "Brand Enterprise Edition" to unlock core functions such as competition analysis and exclusive consulting;
5. Data security : The system is deployed on a separate server, and the data is encrypted and stored. It complies with the requirements of the Data Security Law. Sensitive enterprise information (such as talent pit fees) is only visible to administrators.