bilibili花火

Tool introduction:

Station B's Huohuo Platform is a "full-link matchmaking platform for business cooperation between UP owners and brand owners/agents" officially created by Station B. The core solution is "difficulty for brands to find UP owners, insecure UP owners to receive business orders, and inefficient business order process." Pain points." Relying on Station B's 200 million + monthly active user ecosystem, the platform upgrades six core capabilities (convenient entry, rich cooperation models, diverse marketing tools, accurate UP master matching, efficient inquiry, and compliance management), covering cooperation forms such as "video/dynamic commercial orders, Effect sharing, and Batch UP master recruitment", support brand owners to accurately screen UP masters through DMP tools, and UP masters receive cooperation invitations through fireworks business cards. At the same time, it provides services such as commercial order review, data review, and electronic signing. It has served brands in many industries such as beauty and cosmetics, food and beverage, and digital home appliances. Typical cooperation models include "Zhenxiang Plan"(main batch hosting and release of waist and tail UP) and "event incentives"(binding convening orders to stimulate users to contribute) to protect both parties 'rights and interests while improving marketing efficiency.

Core functions:

• Efficient entry and qualification certification : Brand owners/agents submit enterprise qualifications + industry qualifications that can be reviewed simultaneously, and the certification can be completed in 1 working day at most; if brand owners have a Blue V account at Station B, they can authorize inheritance of certification information and shorten the entry period;
• Diversified cooperation model : In addition to cooperation on standard content such as videos and dynamics, a new "effect sharing" model has been added to adapt to different marketing goals of the brand (exposure/conversion); special gameplay such as "Zhenxiang Plan"(waist and tail UP main batch recruitment, including cute new packages/advanced packages), and "event incentives"(binding convening orders to encourage users to contribute);
• Station B exclusive marketing toolbox :
  • Commercial take-off: High-quality commercial order content is promoted with traffic to expand exposure;
  • Invitation advertising: displayed in/under the video box to help brand transformation;
  • Joint submission: The brand and UP owners jointly publish content to help the brand's official account increase its popularity;
• Accurate UP master matching : The UP main square supports content label filtering. You can call Station B's DMP tool to customize crowd packages to find the UP masters preferred by the brand audience; the UP main fireworks business card displays the number of fans, interaction data, schedule, etc. Information to facilitate the brand to predict adaptability;
• Efficient inquiry and message management : Brands can send inquiry invitations with one click through the UP main flower fire business card, and a new "flower fire cooperation" message group has been added to the private message of Station B to facilitate centralized management, cooperation and communication between both parties; individual UP owners can set inquiries. Automatic reply (including contact information, locking schedule, and prohibiting cooperation industries);
• Full-process management of dynamic commercial orders : Support the closed loop of "customer order →UP main order receipt → payment → script acceptance → binding commercial order dynamics → review → customer acceptance", and you can manually supplement the released dynamic ID, and automatic confirmation of non-acceptance within 3 days is completed;
• Compliance and rights protection : All commercial orders are managed uniformly through the platform to review the compliance of content; electronic signing (for invoice issuance) is supported, and UP owners can check brand qualifications to avoid private cooperation risks; overseas companies need to provide simple and Chinese docking personnel can cooperate;
• Data review and delivery : Provide data reports such as playback volume and interaction rate after the purchase order is completed, and provide project review reports within 7 working days after the termination of the "Zhenxiang Plan" task to help the brand optimize subsequent release.

Usage scenarios:

• Precise promotion by brand owners : Beauty brands use the DMP tool to screen up owners of beauty pendants on Station B (target users matching fan portraits), initiate video commercial order cooperation, and expand exposure with "commercial take-off". Daily grass;
• UP main commercial monetization : Lifestyle UP owners display fireworks business cards in their personal spaces. After receiving brand inquiries, they make 30-second-1 minute Short Video as required, bind them to the business orders and release them and wait for review and acceptance to receive remuneration;
• Agents operate on behalf of : Advertising agencies connect UP owners in batches for customers (FMCG brands), select advanced packages (10 UP owners selected from 20) through the "Zhenxiang Plan", and the entire process will be followed up by official service providers to reduce management costs;
• Batch UP master recruitment : Digital brands released tasks through the "True Fragrance Plan" and recruited 30 waist and tail digital UP masters to evaluate new products. After 7-14 days of screening, 20 people were determined to implement them, and data reports were obtained 30 days later;
• Event marketing linkage : The game brand launches a convening order activity, coupled with the "Event Incentive" task (paying an incentive fee of 100,000 yuan) to inspire UP owners and users to submit game-related content and increase participation in the event.

Applicable population:

• Brand owners : Companies that need to carry out content marketing on Station B (such as beauty, digital, food and beverage brands) pursue accurate matching and delivery effects of UP owners;
• Agents : Advertising companies and MCN organizations that provide B station marketing agent operation services for brands need to batch connect UP master and manager vendor orders;
• Station B UP owners : Individual UP owners with commercial cooperation needs or MCN signing UP owners (especially waist and tail UP owners can obtain business opportunities through the "Zhenxiang Plan");
• MCN organization : A professional organization that contracts a large number of UP owners in Station B and needs to manage the UP owners 'business orders in a unified manner and meet brand needs;
• Overseas brands (including Hong Kong, Macao and Taiwan): Overseas companies that need to enter the B station market can find UP owners to promote through the platform, and need to be equipped with simplified and Chinese docking personnel.

Unique advantages:

1. Deep ecological binding of Station B : Relying on Station B's unique user circle (mainly young groups) and content ecosystem, the UP main style is more in line with the brand's youthful marketing needs. Compared with the general platform, user trust is higher;
2. Efficient and convenient process design : Check-in certification can be completed in as soon as 1 day, with functions such as one-click order inquiry and dynamic commercial order automatic binding, which greatly shortens the commercial order docking cycle and improves efficiency;
3. Accurate matching ability : The DMP tool customizes the crowd pack +UP main label system to help brands find UP owners whose fans are highly compatible with target users and avoid blind delivery;
4. Diversified cooperation and tool support : From a single UP main video listing to a "Zhenxiang Plan" for batch recruitment, from a "commercial take-off" for content exposure to a transformation-oriented "invitation advertisement" to meet the brand's needs at different stages;
5. Dual protection of compliance and rights and interests : Unified platform management of business orders, review compliance + electronic signing + transparency in capital flow, avoid private cooperation risks between brands and UP owners, and protect the rights and interests of both parties;
6. Data-based review : The commercial order data can be checked in real time, and a professional review report is provided after the project is completed to help the brand continue to optimize its launch strategy and improve ROI.