阿里巴巴原创保护平台

Platform introduction:

Taotian Group's original protection platform is a "rights protection and business empowerment hub" created for original entities in the Alibaba e-commerce ecosystem. It solves three types of Ali original pain points: Original rights are difficult to confirm : Taobao/Tmall merchants 'product pictures and Short Video are easy to be stolen by peers. The traditional copyright registration process is long (30 days +), which cannot quickly match the e-commerce's pace of "fast new introduction and fast iteration"; Low efficiency of rights protection : Infringement clues are scattered across the platform, manual complaints require repeated submission of evidence, and cross-store/cross-link rights protection operations are cumbersome, and a single complaint takes an average of 72 hours;IP value is weak : Assets such as original designs and Short Video are only used in their own stores, lacking authorization and monetization channels within the Ali ecosystem, which cannot maximize commercial value; Unauthoritative filing : Ordinary electronic deposit certificates lack official endorsements, and the evidence is not effective in infringement disputes, making it difficult to effectively combat malicious theft.

Its core logic is to "reconstruct the original e-commerce protection link with 'official copyright cooperation + Ali ecological linkage': there is no need to run offline government affairs, and go directly online to the Zhejiang Province Copyright Bureau to complete registration; there is no need to find clues across platforms and synchronize the infringement data of Ali's platform; there is no need to worry about the validity of evidence, and the official filing + time stamp deposit certificate is recognized by law; There is no need to limit your own use. Authorized resources within the Ali ecosystem help realize, allowing e-commerce original protection from "passive defense" to "proactive rights confirmation, efficient rights protection, and ecological realization", adapting to the needs of all levels from small and medium-sized businesses to brand enterprises.

Core functions:

1. Core: Four full-link functional modules

   (1) Official copyright registration: connecting with Zhejiang government affairs and confirming authority

   Solve the problem of "original rights confirmation without official endorsement" and adapt to the rapid new needs of e-commerce:

   1. Direct service from Zhejiang Province Copyright Bureau :
      • Exclusive workstation channel: As the "Taotian Group Workstation of Zhejiang Province Copyright Bureau", settled merchants can submit personal/corporate copyright registration applications online and directly connect with Zhejiang Government Service Network for review. The process has been shortened from the traditional 30 days to 7 days;
      • Official certificate and publicity: After passing the review, you will obtain a copyright registration certificate ** issued by the Copyright Bureau of Zhejiang Province, and publish it on the "Zhejiang Province Copyright Protection and Service Network". The certificate can be directly used for e-commerce platform complaints and judicial litigation. Through this function, a Tmall brand completed the visual design registration of new products in 3 days, and the success rate of infringement complaints increased by 90%;
   2. Material simplification and guidance :
      • Optimize the material list for e-commerce scenarios (for example, product pictures only need to submit original drawings + shooting certificates), and provide online filling templates to prevent merchants from repeatedly modifying the materials due to incomplete materials, and increase the registration efficiency of small and medium-sized businesses by 80%.

(2) Registration of original works: second-level deposit, synchronization of Ali ecology

Solve the problem of "slow filing of original works and non-synchronization across platforms" and cover mainstream original e-commerce forms:

1. Quick filing of multiple types of works :
   • Support the filing of "Product Pictures (Main Picture/Detailed Picture), Original Short Video (Store Promotion/Product Demonstration), Creative Design (LOGO/Packaging Design)", adopt the "Second-Level Storage + Timestamp Deposit Certificate" technology, and generate an electronic "Original Birth Certificate"(including unique identification, certificate deposit time, hash value) immediately after uploading;
   • Ali Ecological Synchronization: Recorded works are automatically associated with merchants Taobao/Tmall stores, and product pages can be marked with the "Original Protection" logo to enhance consumer trust. A certain Taobao C store has increased the click-through rate of new products by 25% through marking;
2. Batch operation and management :
   • Support Excel to upload work information in batches and automatically generate a filing list, which is suitable for new products to be put on new scenarios (such as the registration of pictures of the top 100 products in a big promotion). The batch filing time after use by an original clothing merchant is shortened from 8 hours to 1 hour.

(3) Infringement and rights protection: Ali ecological linkage, efficient handling

Solve the problem of "cumbersome and inefficient rights protection within e-commerce platforms" and open up the complaint-penalty link:

1. Accurate identification of infringement clues :
   • Sync Taobao/Tmall platform data, automatically scan for infringement forms such as "theft of the same item, clipping screenshots, and secondary modifications", and push infringement clues in real time (such as "Store A embezzles the main picture of your product") to avoid manual investigation;
2. One-click complaints and expedited processing :
   • The rights protection process is connected with the Alibaba Platform penalty system. A complaint can be initiated by submitting a filing certificate, without having to upload evidence repeatedly. The results of ordinary complaints are feedback within 48 hours, and paying users can enjoy a 24-hour expedited process;
   • Batch processing of cross-links: Support one-time complaints about multiple infringing links from the same merchant. Through batch complaints, a home furnishing merchant removed 23 infringing product links within one day, recovering losses of more than 50,000 yuan.

(4) IP authorization and commercialization: Ali ecological empowerment, realizing income increase

Solve the problem of "original IP is only for personal use and has weak commercial value" and link cooperation resources within the ecosystem:

1. Standardized authorization template :
   • Provide standardized templates such as "Picture Authorization, Short Video Authorization, and Design Element Authorization", and support the setting of "Authorization Period, Use Range (such as Only Taobao Stores), and Share Proportion." An original illustrator authorized 3 Taobao Stores, increasing the monthly income by 12,000 yuan;
2. Ali Ecological Resources Docking :
   • Recommend high-quality partners (such as Tmall Supermarket and Taobao Xinxuan) to help original IP enter the platform-level supply chain. An original home design brand has become a Taobao Xinxuan cooperative supplier through ecological authorization, with annual sales exceeding 10 million;
3. Authorized data management :
   • Real-time statistics of authorized stores, usage times, and share amounts are generated to generate visual reports to avoid authorization disputes. Through the data report, a designer promptly discovered that an authorized store was used beyond the scope and quickly terminated the cooperation.

(5) Characteristic protection plan: Targeted solution to pain points in e-commerce scenarios

1. Launched creative protection plan :
   • Provide merchants with a "new and filing" service for their "first launch new product visual assets", lock in the "launch time", and fight against "following the trend and stealing new products". Through this plan, a FMCG brand has reduced the rate of first launch new products from 40% to 10%;
2. Short Video protection plan :
   • For store promotion Short Video, it supports "clip theft identification"(even if they are edited into 15-second clips, they can still match), and synchronizes infringement clues from Douyin e-commerce (Ali System Linkage Scenes). Through this plan, a beauty merchant removed 12 stolen Short Video from Douyin;
3. Picture protection plan :
   • Focusing on the main picture/detail picture of the product, supporting "watermark comparison and resolution recognition", and accurately distinguishing between "genuine authorization and malicious theft." Through this plan, a clothing merchant cleared 18 stolen picture detail pages within 3 days.

typical application scenarios

• Taobao C Store Photo Protection : An original women's clothing merchant used the "Picture Registration" function to complete second-level storage of the main pictures of 20 new products. Later, it found that 3 stores had embezzled the main pictures and submitted an official filing certificate to initiate a complaint. All infringing goods were removed from the shelves within 24 hours, and new product sales increased by 35%;
• Tmall brand copyright registration : A home appliance brand applied for "Registration with the Copyright Bureau of Zhejiang Province" for the packaging design of new products, and obtained an official certificate within 7 days. Later, it was discovered that a copycat shop embezzled the packaging. Judicial proceedings were quickly initiated with the certificate and 80,000 yuan was awarded in compensation;
• Original designer authorization and realization : An illustrator registered 100+ original illustrations on the platform, connected with 5 Taobao stationery stores through the "IP authorization" function, set a 5% sales share, and the average monthly authorized income exceeded 8000 yuan, which is 60% higher than for personal use alone;
• Short Video merchants 'rights protection : A food merchant filed for store product demonstration Short Video and detected that 8 clips of Douyin were embezzled videos. Through the "Short Video Protection Plan", the company synchronized clues and cooperated with Douyin e-commerce to remove infringing content, reducing brand exposure losses by 50%.

applicable population

Unique advantages (compared to universal copyright tools)

1. Double advantages of official authority and ecological linkage :

   • The only e-commerce ecological protection platform connected to the Copyright Bureau of Zhejiang Province. The official registration certificate is 10 times more effective than ordinary deposit certificates, and is directly linked to the Taobao/Tmall penalty system. The infringement handling efficiency is three times faster than that of general tools;
   • Exclusive resources within Ali's ecosystem: it can connect to platform-level channels such as Tmall Supermarket and Taobao Xinxuan. The original IP monetization path is shorter than that of universal tools. A merchant feedback that "universal tools can only protect rights, and Taotian Platform can also help me sell goods."

2. In-depth adaptation of e-commerce scenarios :

   • Optimize the filing process for "product pictures and store Short Video", simplify the list of materials by 50%, and understand the needs of e-commerce merchants better than general tools (such as no need to submit complex creation instructions);
   • Support "batch filing of new products" and "cross-link complaints" to adapt to e-commerce promotion and centralized new products. During the promotion period, a certain merchant uses batch functions to complete the filing of 200 products in one hour.

3. Efficiency and cost advantages :

   • The filing is completed in seconds and the certificate is issued within 7 days, which is 90% more efficient than the general tool (1 hour for filing +30 days for registration);
   • Basic functions are free, and official registration only charges government costs (about 100-200 yuan/piece), which is 60% lower than the cost of universal tools (500 yuan + single registration).

4. Closed-loop evidence and rights protection :

   • Filing records, official certificates, and infringement clues are stored simultaneously, forming an evidence chain of "rights confirmation-evidence collection-rights protection". In a judicial case, the full set of evidence provided by the platform is directly accepted by the court without additional notarization.

precautions

1. Original subjects are bound to Ali Ecology :

   • Only Taobao/Tmall merchants and Ali creators are allowed to settle in. Non-Ali ecosystem users need to first open corresponding platform stores;
   • The works for filing must be "launched or mainly used on Alibaba Platform". It is recommended to choose universal copyright tools for non-e-commerce scene originals (such as pure artistic creation).

2. Authenticity of filing materials :

   • If you need to submit "original supporting materials"(such as original pictures, Short Video shooting tidbits), false filing will be cancelled and affect the reputation of the store. A merchant will be suspended for 3 months for submitting a non-original work for filing.

3. Scope of application of copyright registration :

   • Official registration only covers the jurisdiction of the Copyright Administration of Zhejiang Province. It is valid nationwide but requires additional registration certificates to be provided for rights protection across provinces. It is recommended that national brands supplement the registration of the National Copyright Administration at the same time.

4. Authorized cooperation risks :

   • Before authorization, it is necessary to verify the qualifications of the partner's store (such as whether it operates in compliance with regulations), and clarify the "infringement liability clause" in the template to avoid post-authorization disputes. The standardized template provided by the platform can reduce cooperation risks by 80%.

5. Function adapts to Ali ecosystem :

   • The rights protection function is mainly aimed at infringement within the Taobao/Tmall platform. Cross-platform rights protection (such as Dianduo and Douyin) requires manual synchronization of evidence. It is recommended to focus on protecting core original assets within the Ali ecosystem.