360智绘

Platform introduction:

360智绘It is an "AI visual creation hub" built for "domestic enterprise marketing teams, office staff, design practitioners, and individual creators". It solves four types of traditional design pain points: Very low efficiency : Traditional commercial image design requires "Communication needs → first draft design → repeated modifications". A single e-commerce diagram takes several hours and the cost of batch production is high; The threshold is too high : Professional design requires mastering software such as PS/AI, and it is difficult for non-professional users to create "images that meet commercial standards"; Dispersion of tools : To make a marketing chart, you need to "use tool A to generate pictures, tool B to cut pictures, and tool C to revise pictures", which is inefficient in cross-platform operation; Commercial risks : Free tools are not copyrighted, professional gallery materials are expensive, and enterprises are prone to Infringement risk.

Its core logic is to "reconstruct the image creation process with 'AI full automation + ecological collaboration'": no professional skills, text/graffiti can generate commercial-grade images; no need to switch across tools, and one platform can handle" generation-processing-application "; No need to worry about infringement, the enterprise version provides commercial authorization; Without high costs, the free version covers basic needs, allowing "high-quality image creation" to shift from "exclusive to professional designers" to standardized services that "all employees in the enterprise can participate and individuals can quickly implement", adapting everything from personal interests to enterprise-level marketing needs.

Core functions:

1. Core: Three major image generation and processing capabilities

(1) Multimodal image generation: text/graffiti/image-driven, creativity has no boundaries

Solve the problem of "single input form and difficulty in implementing ideas" and cover the creation needs of all scenes:

1. Text-to-Image :
   • Enter a text description (including "subject + scene + style + details"), such as "In autumn, several horses are grazing leisurely on the yellow and green grassland. In the distance are the majestic Himalayan mountains, snow on the top of the mountain, blue sky, realistic oil painting style""Master work, female, plump, red and black off-the-shoulder cheongsam, exquisite facial features, 3D rendering, movie light", AI generates high-quality images that match the description in seconds;
   • Commercial value : The e-commerce team inputs "product name + usage scenario"(such as "Orange thermos cup is on the office desktop, morning light shines") to generate a product map comparable to professional photography, eliminating studio rental and photographer costs., a small and medium-sized e-commerce company uses this function to produce 500+ product maps per month, reducing the cost by 80%;
2. Image-to-Image :
   • Upload reference pictures (such as product photos, line drafts, and old photos), and AI can "style transfer"(such as ordinary product pictures → watercolor style),"detail completion"(such as blurred old photos → high-definition repair), and "background replacement"(such as white background product pictures → e-commerce scene pictures);
   • Practical scenario : Enterprises upload "Brand LOGO Line Draft" to generate multi-style LOGO pictures such as "China Ink Style/Black Gold Color Matching"; office staff upload "black and white meeting photos" to generate color high-definition versions to meet official document reporting needs;
3. Doodle-to-Image :
   • Hand-painted simple lines (such as stick pens, kittens, houses), AI automatically completes details and generates complete images, adapting to "rapid prototype concepts". Designers use this function to quickly generate "furniture sketches →3D renderings" during meetings, communication efficiency increased by 60%.

(2) Professional image processing: the entire process from "generation" to "optimization"

Solve the problem of "cross-tool processing is required after generation, and details are not up to standard" and improve image professionalism:

• Basic processing tools :
  • AI matting to remove background: Automatically identifies the subject (character/product/animal) and supports hair-level matting without manual adjustment. An e-commerce company uses this function to process "plush toy pictures", and the matting efficiency is 10 times higher than PS;
  • Image quality enhancement/repair: Improve the clarity of blurred images (such as repairing cracks/scratches in old photos), expand the content of the picture (such as "image expansion" to supplement edge details of the picture). History researchers use this function to repair "old photos of the Republic of China", and the visibility of details is increased by 90%;
• Advanced processing tools :
  • Line drafting coloring: Hand-drawn line drafting generates color images with one click (such as "Anime Character Line Drafting → Full Color Illustration"). Illustrators use this function to shorten the line drafting coloring time from 2 hours to 5 minutes;
  • Partial redraw: Accurately modify parts of the image (such as "modifying the color of people's clothes and replacing background elements") without the need to regenerate the entire image. A marketing team uses this function to adjust the "product LOGO position in the advertising map" and complete the modification in 10 seconds;
  • Color of black and white photos: Automatically identify old photo content (such as costumes, scene elements) and generate color images that match the characteristics of the times. Family users use this function to color "wedding photos of grandparents" to restore old memories.

(3) Linkage between custom models and ecology: adapting to the personalized needs of enterprises

Solve the problem that "public models do not adapt to brand styles and generate fragmented effects" and improve the consistency of enterprise creation:

1. Custom model training :
   • Enterprise users can upload "brand IP reference maps and exclusive style materials" and train exclusive Lora models (such as "360 Brand Blue and White Style" and "National Style IP Image"). Subsequent images can be applied with one click to ensure visual unity of multiple scenes;
   • Case : A food brand trained the "Cartoon Snack IP Model", and the generated e-commerce maps, packaging maps, and marketing posters all maintained the same IP image, and the brand recognition increased by 50%;
2. 360 Ecological Collaboration :
   • Linkage with 360 Intelligent Marketing Cloud: The generated images can be directly connected to "AI Digital People" to make Short Video (such as "Product Map → Digital People Explanation Video"), and "AI Digital Employees" to write marketing copywriting (such as "E-commerce Picture → Little Red Book Copywriting"), forming a full-process "image-copywriting-video" marketing content production;
   • Linkage with 360AI browser/search: The generated images can be directly inserted into PPT and reports, or the "industry reference map" optimization effect can be supplemented through AI search. Office staff use this function to create "quarterly report materials", improving efficiency by 40%.

Applicable population and scenario value

(1) Enterprise marketing team

• Core requirements : Batch production of e-commerce maps, new media marketing maps, and advertising materials to ensure unified brand style;
• Core functions : batch generation, customized models, commercial authorization, ecological linkage;
• Scenario value : A FMCG brand uses "Wensheng Picture + Custom Model" to generate 618 promotional pictures in batches, producing 200+ pictures in one day, which is adapted to Douyin/Xiaohongshu/e-commerce platforms, and the efficiency of marketing materials is improved by 10 times and there is no copyright risk.

(2) Office personnel/enterprise employees

• Core requirements : Quickly produce official document materials, meeting PPT drawings, and report illustrations without professional design;
• Core functions : Basic image generation, image quality enhancement, black and white coloring, simple matting;
• Scenario value : Administrative staff use "Wensheng pictures" to generate "background pictures of official documents of agencies and units", and financial staff use "image expansion" to supplement "edge details of financial report data charts". Office efficiency is increased by 30%, without relying on the design department.

(3) Design practitioners/studios

• Core requirements : Quickly generate design drafts, batch processing materials, and customize brand style models;
• Core functions : local redrawing, custom model training, high-resolution output;
• Scene value : Advertising designers use "graphic drawings" to convert customer sketches into "3D rendering drafts", and the modification time is reduced from 3 hours to 15 minutes; the design studio trains customers with "exclusive IP models", and subsequently generates peripheral design drawings in batches, and delivery efficiency is increased by 60%.

(4) Individual creators/students

• Core requirements : Make personal works (such as illustrations, photos) and complete homework materials without professional skills;
• Core functions : Free drawing, graffiti drawing, line drawing coloring;
• Scene value : Students use "graffiti drawings" to convert "campus scene stick notes" into "cartoon illustrations" for graduation books; photography enthusiasts use "black and white photo coloring" to restore old family photos, and social platform interaction rate increased by 50%.

advantages and limitations

(1) Core advantages (compared with similar AI drawing tools)

1. Deep adaptability to business scenarios : The only tool that deeply links the corporate marketing ecosystem. The generated images can be directly connected to "digital people/digital employees" to create full-process marketing content, and understand business implementation needs better than general drawing tools (such as Midjourney);
2. More comprehensive processing functions : Integrate the full-process tools of "generation + matting + repair + coloring", eliminating the need for cross-platform operations, and the efficiency is 5 times higher than that of "single generation tool + third-party processing tool";
3. Low threshold for customized models : Support uploading reference maps to quickly train exclusive models without coding capabilities. Enterprises can easily create a "brand-specific style", which is easier to use than model training tools that require professional technology;
4. Strong domestic ecological synergy : Seamless linkage with 360AI browser, search, and intelligent marketing cloud, images can be directly applied to office and marketing scenarios, avoiding the problem of "unable to be implemented after generation";
5. Clear commercial authorization : The enterprise version provides clear commercial copyright, supports large-scale commercial use, is safer than free tools, and has a lower cost than professional galleries.

(2) Current limitations

1. The understanding of complex prompt words needs to be improved : The search summary shows that in the face of "multi-element related" prompt words (such as "Alaskan dogs standing on the roof"), there has been a deviation of "drawing dogs as men". The understanding of subdivided species and scene logic needs to be optimized;
2. Insufficient diversity of artistic creativity : In scenes such as "surrealism and complex comics (such as four-story stories)", the production effect is not as good as professional art drawing tools and is better at "realistic/commercial style";
3. High-resolution generation time consuming : 8K/32K high-resolution image generation takes a long time (≤5 minutes), and the allocation of computing power needs to be optimized during batch generation.

precautions

1. Suggestion for optimizing prompt words : To generate high-quality images, you need to add "main details (such as 'red and black strapless cheongsam' instead of 'cheongsam'), clear style (such as 'realistic oil painting' instead of 'good-looking painting'), scene elements (such as' Himalayas + snow')" to avoid vague descriptions;
2. Commercial authorization specifications : The free version is only used for non-commercial (personal interests, learning). Enterprise marketing and self-media monetization need to be upgraded to obtain commercial authorization to avoid infringement;
3. Model training skills : When training a custom model, it is recommended to upload "5-10 reference maps with unified style and clear details"(such as different angles of brand IP) for higher model accuracy;
4. Performance adaptation : When generating high-resolution images above 4K, it is recommended to use them off-peak (avoid corporate office peak hours) to avoid generation interruption;
5. Customer service support : Enterprise users enjoy exclusive technical support. In case of "generation deviations and model training failures", they can contact customer service for optimization. Individual users can obtain tutorials and feedback access through the "Help Center" of the official website of 360智绘.