360趋势

tool describes

360趋势(trends.so.com) is a big data display platform launched by Qihoo 360. It is based on massive user behavior data from 360 search, browser and other products. The core value of this platform is to help users quickly obtain the search popularity trends of keywords, understand users 'real needs, and understand the attributes and characteristics of the search population. As one of the necessary tools for new media operators to "chase hot spots", it provides hot ranking and real-time hot spot ranking. It is highly mineable and can effectively assist content creators and marketers to gain insight into public opinion trends and locate audience characteristics., thereby formulating more targeted content and communication strategies.

core functions

• Hot trend query: Enter keywords to view their search index change curve within a specific time period and analyze the fermentation and decline cycles of events or topics.
• Real-time hotspot ranking: The platform's home page provides a "Hot Ranking" section to display the most popular hot topics by entertainment, car, live broadcast and other categories, such as "hotel","Weibo","cooling down", etc., making it convenient for users to quickly capture the entire network focus.
• Crowd portrait analysis: For search keywords, provide attribute data such as age, gender, and geographical distribution of the search group to help accurately target the target audience.
• Demand Map and Related Words: Display search needs and related words that are highly related to core keywords, and deeply explore users 'potential interests and concerns.
• Multi-keyword comparison: Support simultaneous comparison of the popularity trends of multiple keywords to facilitate competitive product analysis, topic influence evaluation, etc.

usage scenarios

• Content selection and hot spot borrowing: Short Video creators/self-media people quickly discover the hot spots of the day (such as "Rainstorm Pear Blossom Needle","Jinan", etc.) through "real-time hot spot ranking", plan relevant video content, and seize traffic opportunities.
• Brand marketing and public opinion monitoring: Marketing personnel monitor the volume changes of brand or product-related keywords (such as "Porsche" and "sales volume"), evaluate the effectiveness of marketing activities, and identify potential public relations crises in a timely manner.
• User research and product positioning: Product managers or operations personnel analyze crowd portraits of vertical keywords such as "quantum physics" and "new star" to understand the characteristics of core users and guide product function optimization or content creation direction.
• Industry trend insights: By observing long-term changes in classified lists such as "smart terminals" and "alcohol", we can grasp the consumption hotspots and market attention shifts in different industries.

applicable population

• Short Video creators/self-media people (preferred): content producers who need to continuously track hot spots and ensure the timeliness and topicality of content.
• Brand marketing and public relations personnel: Professionals responsible for brand volume management, advertising effectiveness evaluation and public opinion response.
• Product operations and user researchers: Roles that need to gain insight into user needs and conduct market analysis through searching behavioral data.
• Investors and industry analysts: Focus on changes in public attention in specific areas (such as automobiles, luxury goods) to assist investment decisions.

unique advantages

• "Demand" insight based on real search behavior: Unlike public opinion tools based on social voice volume, the data in 360趋势 originates from netizens 'active search behavior and can better reflect users' true intentions, intellectual needs and willingness to consume. It is an insight into "potential needs" rather than "discussions have taken place."
• Free, real-time and highly mineable: As a free tool, it provides real-time hot spot ranking and in-depth trend analysis functions, and is rated as superior to some similar index platforms in terms of "minability". Users can not only look at the surface popularity, but also drill down to look at dimensions such as crowd and related words.
• The huge data volume backed by the 360 ecosystem: Relying on the massive data of national-level applications such as 360 search and secure browser, the data base is broad and can more comprehensively reflect the concerns of China netizens, especially in terms of PC search behavior. Representative.