云视透

Platform introduction:

云视透It is a "dual-driven monitoring hub for public opinion and data" built for domestic Short Video ecosystem practitioners. It solves four core pain points: Slow response to hot spots : Hot events on Short Video platforms (such as unexpected topics and hot challenges) After the outbreak, manual tracking takes a long time, and opportunities for leveraging marketing or risk avoidance are missed; High risk of violations : Short Video content (Video, comment, profile tags) Easy to touch the red line of platform violations (such as vulgar expressions and prohibited words under advertising laws), manual review is difficult to fully cover, resulting in content flow restriction; Account monitoring is scattered : Multi-platform accounts (Douyin, Fast Hand, Station B, etc.) The data is scattered, and it takes more than 2 hours/day to manually summarize "fan growth, content interaction", and it is difficult to detect account abnormalities in a timely manner (for example, Li Gumu's fans decreased by 171 in a single day); Live broadcast effect Blind : It is impossible to grasp "sales, audience portraits, and product conversion" in real time during live broadcast operations, and there is a lack of data support when resuming (for example, the page views of a certain live broadcast are 6,983.23w, but the product conversion does not meet expectations).

Its core logic is to "reconstruct the link between Short Video operations and public opinion management with 'multi-platform data integration + real-time monitoring and early'": there is no need to manually swipe the platform to find hot spots, and the system actively captures sudden/hot events; There is no need to review the content one by one, and illegal information is automatically identified and warned; There is no need to check data across platforms, and account, live broadcast, and public opinion data are viewed on one screen; Without empirical judgment, data fluctuations (such as a sharp drop in fans and a surge in sales) intuitively indicate the direction of optimization, allowing Short Video operations to shift from "passive response" to "active control," adapting to the needs of all levels from individuals to corporate teams.

Core functions:

1. Core: Six functional modules

   (1) Incident monitoring: Capture hot spots in a timely manner and avoid sudden risks

   Solve the problem of "slow discovery of hot spots in Short Video and delayed response to emergencies" and cover the entire life cycle of events:

2. Hotspots and burst capture :
   • Monitor "hot events, emergencies, and hot topics" on platforms such as Douyin, Fast Hand, Weibo, Headline, and B in real time, and mark "event popularity (such as associated playback volume of video hot words) and communication trends";
   • Typical scenario: Quickly discover "Do you have a cat?" Hot topics such as "the kind that will rush away", or industry emergencies (such as Short Video of negative brand connections) to help timely follow-up (taking advantage of momentum creation or risk public relations);
3. Hot topic mining :
   • Extract high-frequency video hot words and topic tags on each platform, and analyze "topic-related accounts and content types". Example: The topic-related live broadcast views of "Special Session for Good Things" during a certain period of time are 6,983.23w, which can be used as a reference direction for bringing goods.

(2) Violation monitoring: identify risks in all dimensions and ensure content security

Solve the problem of "Short Video violation information is difficult to detect and review efficiency is low" and cover all content scenarios:

1. Multi-dimensional violation identification :
   • Video content monitoring: Identify "vulgar pictures, illegal expressions, copyright risks" in videos;
   • Comment content monitoring: Grab "negative public opinion and illegal speech" in the comment area to avoid the spread of public opinion;
   • Profile label monitoring: Check account profiles and video tags for "prohibited words in advertising laws, platform restrictions"(such as "most" and "first");
2. Real-time warning and processing :
   • After the violation information is triggered, an alert (SMS/APP notification) is immediately pushed, and "Violation Type, Processing Progress" is supported. The violation rate of a brand's after-use Short Video dropped from 8% to 1.5%.

(3) Account monitoring: Accurately track account dynamics and evaluate operational results

Solve the problem of "multi-platform account data is scattered and abnormalities are difficult to discover" and cover all dimensions of the account:

1. Collection of basic account information :
   • Monitor the "basic information (nicknames, introduction), influence indicators (number of fans, average likes), behavioral dynamics (publishing frequency, content direction)" of the designated account;
   • Typical data: Ai Ruoshui Agash added 3.9w new fans, Zhu Xiaohan added 2.8w new fans throughout the day yesterday, Li Gumu reduced 171 single-day fans, and Dajin Xiaojin added 8k new fans, visually showing the fluctuation of account fans;
2. In-depth account analysis :
   • Analyze the account's "fan portraits (age, region), content interaction trends (likes/comments/forwarding changes), monetization capabilities (goods brought in, frequency of live broadcasts)" to help determine the value of the account (such as whether it is suitable for brand cooperation).

(4) Live broadcast data analysis: Disassemble live broadcast effects across the entire link and optimize operations

Solve the problem of "non-transparent live broadcast data and no basis for re-hosting" and cover the core indicators of live broadcast:

1. Overview of live broadcast data :
   • Display "basic live broadcast data (page views, soundwave revenue, peak number of people), conversion data (sales, sales, number of products)" in real time;
   • Typical case: A live broadcast of a "Special Session for Good Beauty Things"(2020-03-10 20:27-23:30), with 6983.23w views, 6283w sales, 23w sales, 4.5w peak number of people, and 82 products, clearly showing the scale of the live broadcast and conversion effect;
2. Segment dimension analysis :
   • Live product analysis: Disassemble "clicks, conversion rate, and sales ratio of each product" and locate high/low conversion products;
   • Live audience analysis: Analyze "audience region, age, and interactive behavior (comment/like period)" to optimize live conversation skills and field control strategies.

(5) Industry rankings: Benchmark industry benchmarks and find operational directions

Solve the problem of "not knowing the industry level and lack of benchmarking objects" and provide multi-dimensional ranking reference:

1. Multi-dimensional list :
   • Fans ranking: Updated "Top Fans in Various Industries" by day/week/month, covering fields such as "Internet celebrity beauty, maternal and child care, drama, beauty, food, technology";
   • Growth rankings/regional rankings: Display the account's "growth speed and regional influence". Examples: TOP1 account index of 1211.3, fans of 2,352.7w, and average likes of 40.1w, providing benchmark reference for account operations;
2. Precise screening :
   • Support searching by "streamer name/ID, industry" to quickly locate competing products or target accounts (such as searching for broadcasters in the "beauty" industry to view their index and fan interaction data).

(6) Search and monitoring: collect information in a targeted manner and focus on thematic analysis

Solve the problem of "difficult aggregation of specific information and low efficiency of thematic monitoring" and support accurate collection:

1. Search result monitoring :
   • Through keyword search, collect "relevant videos, accounts, and topics" on each platform, and support the establishment of "thematic monitoring"(such as brand-related content, industry keywords);
2. Direct information and analysis :
   • Directly obtain the required information (such as videos mentioned by brands and hot industry content) and avoid manual searches. After using it, a public opinion team shortened the special monitoring time by 60%.

typical application scenarios

• Brand public opinion management : A beauty brand found that multiple related videos contained "absolute terms" through "violation monitoring", and contacted people to modify them in a timely manner to avoid account current restrictions; at the same time, it captured "beauty ingredient safety" hot spots through "event monitoring", released popular science videos within 24 hours, taking advantage of the momentum to increase popularity by 5w +;
• MCN Talent Operation : An MCN used "account monitoring" to track its 100+ talents and found that Li Gumbu's fans decreased by 171 in a single day. After investigation, it was found that the content direction deviated from fan preferences, and fans resumed growth after adjusting the content; At the same time, reference is made to the "Top Fans Ranking" to match high-growth tracks such as "Maternal and Infant Childcare" for talents;
• Live broadcast team optimization : Through "live broadcast data analysis", an e-commerce team found that the live broadcast page views of the "Special Session for Good Things" was 6,983.23w, but the conversion rate of some products was low, so it optimized the product placement (advance the high-conversion products)., sales for the next live broadcast increased by 25%;
• Monitoring by public opinion departments : A government public opinion department has established a special topic on "Local People's Livelihood Topics" through "Search Monitoring", collected relevant Short Video content in real time, discovered and responded to people's livelihood demands in a timely manner, and the efficiency of public opinion response has been improved by 40%.

applicable population

Unique advantages (compared with similar monitoring tools)

1. Comprehensive multi-platform coverage : The only tool to simultaneously monitor Douyin, Fast Hand, Weibo, Headline, Station B, Watermelon, Niizai, and WeChat, avoiding "using multiple tools to monitor multiple platforms" and improving monitoring efficiency by 60%;
2. Dual drive of public opinion and data : Not only does public opinion monitoring, but also integrates "account operation and live broadcast analysis" data, which can support "operational decisions" better than pure public opinion tools (such as deriving content optimization directions from account fan fluctuations);
3. Strong real-time : Hot events, violation information, and account fluctuations all support "real-time capture + early warning", and the response speed is 1-2 hours faster than similar tools, helping to avoid risks or take advantage of opportunities in a timely manner;
4. Rich data dimensions : Live broadcast data covers "page views, sales, sales, and audience portraits", and account data includes "fan fluctuations, average likes, and behavioral analysis", which is better than single-dimensional tools to restore real operations;
5. Lightweight operation : The interface is clearly classified and there are no complex parameter settings. Newbies can master the core operations of "violation monitoring and account addition" within 30 minutes. The learning cost is 50% lower than that of professional public opinion tools.

precautions

1. Data reference description : The data such as "number of fans, sales" displayed on the platform are monitoring statistics and are not official accurate data on the platform. Strategies need to be adjusted based on the actual background data of each platform;
2. Violation monitoring boundaries :"clear violation information"(such as prohibited words, vulgar pictures) can be identified, but "vague violation content"(such as implicit advertising) requires manual secondary confirmation to avoid excessive reliance on tools;
3. Paid package selection : Individual talents/small and medium-sized teams can choose the "basic paid version", and brand/public opinion departments need to unlock "batch monitoring + customized reporting" to avoid functional redundancy;
4. Platform rule adaptation : The rules of each Short Video platform change in real time (such as update of the violation lexicon), and the tool "Monitoring Rule Library" needs to be updated regularly to ensure the accuracy of violation identification;
5. Privacy compliance : Only "public accounts/content" can be monitored, user privacy data that is not disclosed by the platform (such as private comments, undisclosed live broadcasts) cannot be obtained, and the Data Security Law and the Personal Information Protection Law can be complied with.