易观分析

Tool introduction:

易观分析It is a professional data analysis and consulting service platform owned by Analysys. It focuses on the digital economy and provides users with comprehensive industry insights by integrating digital user behavior data, industry dynamics and market trends. The platform relies on data products such as "Easy View Thousand Sails" to output analytical content covering dimensions such as user size, behavioral characteristics, market competition, and business models, in the form of industry reports, data lists, special interpretations, etc., and also provides customized consulting services to help enterprises understand digital users, optimize product experiences, and formulate market strategies. The service targets cover various enterprises and research institutions.

Core functions:

• Industry report output : Regularly release in-depth reports on various industries to analyze market status, user characteristics, competitive landscape and future trends, and provide data support and professional interpretation.
• User behavior analysis : Based on data products such as "EasyView Thousand Sails", it presents behavioral data of digital users in APP, website and other scenarios, including indicators such as the number of active users, duration of use, and Retention rate.
• Market competition monitoring : Track the market performance, user growth, product iteration and other dynamics of enterprises in the industry, and analyze the competitive situation and the advantages and disadvantages of enterprises.
• Data tool services : Provide tools such as data query and visual analysis, and support users to customize filtering dimensions to obtain required industry or enterprise data.
• Customized consulting services : Provide enterprises with customized consulting on digital transformation planning, user operation optimization, market entry strategies, etc., and provide solutions based on enterprise needs.
• Industry special interpretation : Conduct special analysis on hot areas of the digital economy (such as artificial intelligence, metaverse, Live streaming eCommerce, etc.) to interpret development trends and business opportunities.

Usage scenarios:

• Enterprise product iteration: The product team uses user behavior data analysis to understand user preferences and pain points, and optimizes product functions and experiences.
• Market strategy formulation: Marketing and marketing personnel use industry competition analysis to clarify target markets and differentiated advantages, and formulate targeted promotion strategies.
• Digital transformation planning: Enterprise management refers to the digital economy trend report to plan digital transformation paths and layout emerging business areas.
• Investment opportunity evaluation: Investors evaluate investment opportunities and risks in the digital economy through industry insights and corporate data analysis.
• Industry research and learning: Researchers and practitioners use the platform to understand digital economic dynamics and industry cases to enhance professional awareness.

Applicable population:

• Corporate management: Corporate executives who need insight into digital economic trends to make strategic decisions.
• Product and operations personnel: Practitioners responsible for product iteration and user operations need to optimize business based on user behavior data.
• Marketing and marketing personnel: Personnel who need to understand the market competition situation and user characteristics in order to formulate marketing plans.
• Investors and analysts: Professionals who focus on investment opportunities in the digital economy and need industry data and corporate analysis.
• Industry researchers: Scholars, students and institutional personnel engaged in digital economy-related research.

Unique advantages:

• Advantages of digital user data : Relying on massive digital user behavior data, the analysis of user characteristics and behaviors is more accurate and fits the digital economic scenario.
• Depth of industry coverage : Deeply delve into the digital economy segment and have highly targeted insights into the Internet, financial technology and other industries.
• Systematization of data products : It has mature data products such as "Yiguan Qianfan", has a complete data indicator system and supports multi-dimensional analysis.
• Practical solutions : Combined with industry practice, the analytical and consulting services provided are closer to the business needs of enterprises and are highly implementable.
• Rich industry experience : Accumulated many years of experience in the field of data analysis and consulting, served a large number of companies, and has a high degree of industry recognition.