文心创意空间

Platform introduction:

The creative application space of Wenxin Big Model is a creative hub created by Baidu to solve the pain points of "high threshold for user creativity, scattered and difficult to invoke AI skills, and low efficiency in cross-scene creation", positioning itself as "the creator's 'AI Creative Toolbox'." Its core value lies in "taking the Wenxin model as the base to aggregate multi-dimensional creative applications": on the one hand, it encapsulates complex AI technology into "ready-to-use" tools (such as "functional character generation" and "lyrics generation"), which users can call without technical knowledge; on the other hand, it covers all scenarios from "artistic creation" to "practical design" to "interesting interaction", preventing users from switching multiple platforms for different needs. Whether designers generate character materials, write copywriting from media, or ordinary users create emoticons, they can be completed in a one-stop manner through the platform. This is a key implementation scene for the Wenxin model's "technical benefits".

Core functions:

1. Four major core creative application categories

2. AI art creation category (core section): Relying on the Wenxin ERNIE-VILG model, focusing on visual art generation

• Character and image generation: functional character generation, secondary character generation, pixel character generation, metal hand generator, MG style character generator, support users to customize character styles through text instructions (such as "Cyberpunk Functional Wind Warrior");

• Scenes and aesthetic creation: sunset scenery generation, paper-cut urban illustration, pair painting ink painting, meta-universe 3D building generation, meeting the needs of artistic creation and scene design;

• Theme creation: Generate festival themes such as "Different Mid-Autumn Festival", listen to stories and draw pictures (input story text to generate corresponding pictures) to meet the creative expression of specific scenes.

2. Text and Creative Generation: Solving the Efficiency of Text Creation

• Lyric generation: Support the generation of emotional-oriented and theme-oriented lyrics (such as examples in the document such as "Life is short, you must be bold" and "You can speak if you recall"), which meets the needs of music creation and Short Video soundtrack;

• Practical text tools: AI writing plug-in (assisting article writing), public account graphic generation (quickly producing public account typesetting content), text processing system (text editing and optimization) to improve content production efficiency;

• Fun text interaction: guessing words, reading comments and making emoticons (entering comments to generate corresponding emoticons copy), taking into account both creation and entertainment.

3. Design and Materials: Provide commercial and self-use design materials

• Professional design: industrial design generation (product appearance design drawings), interior design generation (home decoration/tooling renderings), animation material generation, and manual photo generation to meet the needs of corporate design and self-media materials;

• Emoji packs and avatars: emoji pack material generation, homophonic emoji pack generation, tiger emoji pack generation, using names to make avatars (enter names to generate exclusive avatars) to meet the needs of social interaction materials;

• Cross-border linkage: Baidu's online disk x one-moment photo album (presumably supports image material storage and synchronization), realizing a "generation-storage" closed loop.

4. Fun interactive category: Lower the threshold for AI use and enhance fun

• Light interactive tools: QQ group assistant (group management assistance), barrage filter (filtering illegal barrage), memory palace diagram generation (inputting memory points to generate visual charts);

• Theme experience: Song MV generation (input song information to generate MV material), I Love My Home (presumably a family theme creative tool), adapting to daily entertainment and personalized needs.

2. Core technical support and application characteristics

3. Empowering the Wenxin ERNIE-VILG model: Most visual applications are developed based on this model, which supports high-resolution image generation and has high degree of detail restoration (such as material texture of metal handworks and spatial perspective of interior design);

4. Low threshold of "ready-to-use": All applications do not need to be downloaded and installed, and can be called with a click. Some tools only need to enter simple text instructions (such as "Generating Secondary Campus Girls"), and results will be available within 30 seconds;

5. Dynamic application updates: The "Latest Applications" section regularly launches new tools (such as manual photo generation, homophonic emoji packs), keeping up with creative trends (such as metaverse, functional style).

Typical application scenarios:

• Acquisition of designer materials: Industrial designers need to make new product appearance drawings, call the "Industrial Design Generation" tool, enter "simple wireless headphones, white body + blue embellishment", quickly generate 3 versions of the design drawings, as the first draft of the plan, shorten the design cycle;

• Self-media content creation: Public account operators need to create Mid-Autumn Festival themed tweets. First, use the "Public Account Graphic Generation" tool to input "Mid-Autumn Festival Customs + Moon Appreciation Strategies" to generate a copy, and then use the "Different Mid-Autumn Festival" tool to generate festival illustrations. As the cover, tweet production is completed in 1 hour;

• Interesting interaction for ordinary users: Users want to make exclusive emoji packs for friends, call the "Read Comments and Make Emoji Pack" tool, enter friends 'funny comments (such as "Drink milk tea today"), and generate cute emoji packs with text for social chat;

• Creation by music lovers: Independent musicians create songs, call the "Lyric Generation" tool to input the theme of "Youth Regrets", and obtain multiple lyrics material (such as "If you can talk in memory, will you mention that summer"). Modify and improve the efficiency of writing words.

Applicable population:

• Visual creators: illustrators, character designers, and industrial designers need to quickly generate creative materials, try diverse styles, and improve design efficiency;

• Content creators: Self-media (public accounts, Short Video), musicians, copywriters, rely on AI tools to solve the problem of "material shortage and copywriting stuck" and reduce creative costs;

• Ordinary users: Mass groups with social interaction and personalized expression needs (such as making emoticons and exclusive avatars), without professional skills, and pursuing low-threshold creative experiences;

• Small and medium-sized enterprises/merchants: Enterprises that need to produce design materials (product drawings, promotional illustrations) have no professional design team and rely on AI tools to achieve low-cost visual marketing;

• Educational researchers: Used for art teaching (such as AI painting demonstrations) and creative scientific research (such as metaverse scene design) to explore the combined application of AI and creativity.

Unique advantages:

1. Technical barriers of Wenxin Model: Relying on core models such as ERNIE-VILG, the quality of visual generation (details and style restoration) is better than that of ordinary AI tools, especially in popular styles such as secondary and functional styles;

2. Full coverage of application scenarios: From professional design (industrial design) to daily entertainment (emoticons), from text creation (lyrics) to visual generation (scene illustration), a single platform meets multi-dimensional needs without switching across tools;

3. Low threshold and balance of professionalism: Ordinary users "enter text and produce results", professional creators can achieve refined creation by adjusting parameters (such as style intensity and resolution) to adapt to users with different abilities;

4. Strong ecological linkage: it can be linked with Wenxinyiyan (generating creative instructions), Wenxinyige (high-precision image optimization), and Baidu Online Disk (material storage) to form a closed loop of "creative conception-generation-optimization-storage";

5. Dynamic updates and trend adaptation: Keep up with creative hotspots (such as metaverse and functional style) and launch new applications to ensure the timeliness of tools and help users capture the latest creative trends.