微信小店

Platform introduction:

微信小店It is an e-commerce basic platform built by WeChat to solve the pain points of "small and medium-sized businesses with high online business thresholds, difficulty in obtaining traffic, and scattered tools", positioning themselves as the "WeChat ecosystem business portal for merchants." The platform deeply integrates WeChat's core capabilities: using WeChat social chains (circle of friends, Group chats sharing) to achieve low-cost dissemination of goods, completing closed transaction loops through Weixin Pay, and at the same time, it can be linked with video numbers and Mini programs (such as video numbers mounting store product links) to form a full link of "content planting grass-social communication-transaction transformation." Whether they are individual industrial and commercial households (such as offline stores), small and micro brands, or individual entrepreneurs, they can quickly build online stores through the platform. Online sales of goods and user management can be realized without complex technology development. It is the core tool for doing e-commerce with low thresholds.

Core functions:

1. Basic store construction and management

   • Easy check-in process : Provide clear "check-in guidelines", and merchants can open stores after completing qualification certification (such as individual industrial and commercial household business license and personal identity certification) step by step, lowering technical and process thresholds, suitable for small and medium-sized businesses without e-commerce experience;
   • Product management capabilities : Support product shelves (including product pictures, prices, inventory, detailed description settings), classification management (such as classifying categories according to "clothing" and "food"), and inventory adjustment. Merchants can update product information in real time. Ensure online and offline inventory synchronization (such as offline stores synchronize products to small stores for sale);
   • Order and after-sales processing : Centrally manage user orders (pending payment, pending shipment, pending after-sales), support order delivery operations, after-sales application processing (such as refunds, replacements), and adapt to the daily order management needs of small and medium-sized businesses., no need to connect with additional third-party tools.

2. Operation support and resource services

   • Growth Center : Provide merchants with operational tutorials (such as "How to Improve Product Exposure" and "WeChat Social Sharing Skills") and industry case references (such as the operating experience of similar merchants) to help merchants quickly master WeChat e-commerce and solve the problem of "No ideas for operations";
   • Rule Center : Clarify platform operating specifications (such as product compliance requirements, after-sales rules, payment security standards) to avoid merchants from violating regulations due to unfamiliarity with the rules and ensure normal operations of stores;
   • Docking between development documents and service providers : Provide "development documents" for technical merchants or developers to customize store functions (such as accessing their own ERP systems); also support "finding a service provider" to provide merchants without technical capabilities with customized services such as store decoration and marketing tool development to meet advanced business needs.

3. WeChat ecological linkage capabilities

   • Social communication adaptation : Store products support the generation of sharing links/posters. Merchants can share through friends circles and WeChat Group chats, and rely on the WeChat social relationship chain to achieve "acquaintance communication" and reduce traffic acquisition costs (such as milk tea shops share new product links to customer groups to drive online bookings);
   • Multi-end traffic undertaking : It can be linked with Weixin Mini Programs and video accounts, for example, mounting store product links in live video accounts/Short Video to realize the transformation of "content planting-instant purchase" and adapt to the current Short Video e-commerce trend;
   • Weixin Pay Closed-loop : It is connected to Weixin Pay by default. After placing an order, users can directly complete payment through Weixin Pay, without having to jump to third-party payment platforms, improving payment conversion rates and ensuring the security of transaction funds.

4. Convenient mobile management

   • 微信小店 Assistant : Supports downloading mobile management tools (APP/Mini programs), allowing merchants to view store data (such as sales for the day, order volume) anytime and anywhere, process orders (such as receiving delivery reminders and confirming delivery), respond to user inquiries, and adapt to fragmented business scenarios (such as handling emergency orders when merchants go out).

Usage scenarios:

• Online expansion of offline stores : A community convenience store opened an online store through 微信小店 to put snacks and daily necessities on the shelves. Users place orders through Group chats sharing links, and merchants deliver goods offline, solving the problem of "surrounding users unwilling to come to the store", and the proportion of online orders increased by 25%;
• Start as an individual entrepreneur : A handmade jewelry creator has no technical foundation. He quickly opens a store through the entry guidelines, uploads jewelry pictures and details, shares product links in the circle of friends, and achieves monthly sales of 50,000 yuan within 3 months., no need to invest high cost of opening a store;
• Small and micro brand content brings goods : A local beauty brand releases "Product Trial" Short Video on the video account and mounts 微信小店 product links. Users can directly click to buy when watching the video. A single video drives product sales to exceed 100 items, realizing the direct conversion of "content-sales".

Applicable population:

• Small and medium-sized offline merchants : Community convenience stores, small restaurants, clothing stores and other offline businesses need to expand online sales channels to cover surrounding users;
• Individual entrepreneurs/craftsmen : Individual entrepreneurs such as handicrafts, niche designs, and private domain purchasing have no technical capabilities but want to do online e-commerce and rely on low-threshold tools;
• Small and micro brands : Start-up brands and regional brands need to build official online stores at low cost and combine WeChat social communication to enhance brand influence;
• Newbies with no e-commerce experience : People who are unfamiliar with e-commerce operations and want to start online businesses through simple operations without the need for complex technology development and high investment.

Unique advantages:

1. WeChat Ecological Traffic Dividend : Relying on WeChat's 1 billion + user base, you can obtain traffic through multiple channels such as social sharing and video numbers, without having to pay high traffic fees like traditional e-commerce platforms. It is suitable for small and medium-sized businesses to obtain customers at low cost;
2. Low threshold and high convenience : No code development is needed, stores can be opened according to the guidelines; mobile assistants support management anytime and anywhere, adapting to the operating status of small and medium-sized businesses with "one person with multiple jobs";
3. Social and transaction closed-loop : From "social sharing attracts users" to "Weixin Pay completes transactions", the entire process is completed within WeChat, so users do not need to jump to other platforms to improve conversion efficiency;
4. Compliance and security : WeChat's official platform endorses payment security and user data privacy. At the same time, it clarifies operating rules and reduces merchant operating risks. It is more reliable than third-party small platforms.