微信秒剪特效开放平台

Platform introduction:

The WeChat Second-Cut Open Platform (shooting special effects section) is a special effects ecosystem hub created by WeChat to solve the pain points of "video number special effects creativity homogenization, creators have no incentive, and high threshold for creative implementation", positioning itself as "a platform for realizing inspiration for special effects creators." The platform is deeply bound to WeChat social and content ecology: on the one hand, it provides creators with low-threshold creative support (Huge amount of free materials and simple production process), lowering the technical threshold for special effects development; on the other hand, with the help of the massive user base of video numbers, special effects that have passed the review can quickly reach ordinary users (users can choose special effects when shooting videos), forming a "creator" The ecological closed loop of developing special effects → user use and communication → creator gain rights "is not only the core supply end for video number content beautification, but also a key channel for special effects creators to realize creative value.

Core functions:

1. Low threshold special effects creation support

   • Free material library empowerment : Provide a large number of official high-quality materials, covering beauty effects (such as makeup templates), filters (such as fresh/retro styles), and stickers (such as fun graphics, text stickers), without the need for creators to design from Zero, adapt to the different needs of "Design Xiaobai" and "senior creators"-Xiaobai can directly combine materials to quickly produce effects, and senior creators can innovate twice based on the materials;
   • Simple creation process : Clarify the four-step creation link of "download tools → create special effects → platform review → share and use". The tool operation threshold is low and no professional design software foundation is required. Creators can quickly master the special effects production logic (such as Drag and drop the material and adjust the parameters to generate special effects), shortening the creative implementation cycle.

2. Special effects distribution and dissemination capabilities

   • One-click synchronization of video numbers : After the special effects are created and approved, they can be posted to the WeChat video number special effects library with one click, directly reaching hundreds of millions of video users-users can choose in the "Special Effects" column when shooting Short videos., creators 'special effects have the opportunity to spread viral through user sharing (friends circle, Group chats), forming a "special effects trend";
   • Social scene adaptation : By default, the special effects adapt the video number, vertical screen shooting ratio and the sharing format in the circle of friends to avoid spreading due to size and compatibility issues, and ensure the use experience of the special effects in the WeChat ecosystem (For example, after users use "Fun Sticker Special Effects" to shoot videos, they can directly share them to the circle of friends, and friends can click to view and reuse the special effects).

3. Layered creator rights incentives

   • Traffic coupon reward : Core basic rights and interests. The creator can get 100% traffic coupons if the first special effect passes the review. The higher the use of subsequent special effects, the more traffic coupons will be unlocked; traffic coupons can be used to heat up personal video number works to increase the exposure of your own content (such as using traffic coupons to promote videos containing homemade special effects and attract more users to use special effects);
   • Exclusive certification logo : Creators who meet the platform requirements (such as continuously producing high-quality special effects and reaching the standard of special effects usage) can receive the exclusive certification badge of the video number "Special Effects Creator" to enhance the authority and recognition of the account. Get priority display in special effects library recommendations and user searches;
   • Commercial monetization opportunities : High-quality creators have the opportunity to connect with commercial customers with WeChat official cooperation to generate advertising revenue by customizing brand special effects (such as designing exclusive makeup effects for beauty brands and developing interesting interactive effects for food brands), and realize "Creativity → Commercial value" transformation;
   • Additional welfare benefits : Free red envelope cover quotas are issued to creators from time to time. creators can integrate special effects elements into the red envelope cover design (such as combining "New Year special effects" with red envelope covers during the Spring Festival) to further expand on social nodes. Creative influence, while enhancing users 'willingness to reuse special effects.

4. Creator services and information synchronization

   • Official public account linkage : Guide creators to scan the code and pay attention to cutting the official public account in seconds, and obtain the latest reward policies (such as doubling traffic coupons) and award-winning creative tasks (such as "Summer Theme Special Effects Collection") in real time. Ensure creators seize operational opportunities in a timely manner and avoid missing out on rights and interests;
   • Review and feedback mechanism : Clarify the special effects review standards (such as content compliance and no infringement elements), synchronize the review results to the creator, and if they fail, they can obtain modification suggestions to help the creator optimize the special effects and improve the efficiency of review.

Usage scenarios:

• The creativity of individual creators : A design enthusiast downloaded production tools through the platform and used official beauty materials to design the "Summer Clear Makeup" special effect. After review, it was posted to the video number. Due to the adoption of summer shooting needs, the number of uses exceeded 50,000 times within a week, unlocking high-value traffic coupons to promote personal beauty tutorial videos, and increasing fans by 3000+;
• Brand special effects marketing cooperation : A beverage brand teamed up with high-quality special effects creators to customize "bubble water interactive special effects" on the platform (users can trigger bubble animation and brand logo when shooting). Through the heating of flow coupons and the red envelope cover, the special effects were used 200,000 times within 10 days, driving an 80% increase in the interaction volume of brand video numbers;
• Getting started by a novice creator : A student has no design foundation. He used the platform material library to combine "cute stickers + fresh filters" to create "daily campus special effects". After submitting it for review according to the simple process, he was successfully released, and received a traffic coupon reward for the first time., continue to optimize the special effects style, and become a certified user of "special effects creator" within 3 months.

Applicable population:

• Special effects creators : Design enthusiasts, independent designers, small design teams, good at visual creativity and hope to gain exposure and benefits through special effects development;
• Video number content creator : A celebrity in beauty, life, and funny video numbers. They use homemade special effects to improve the recognition of personal content, and at the same time use the rights of traffic coupons to heat up works;
• Brand marketing team : Companies that need to carry out creative marketing through video number special effects (such as FMCG, beauty, catering) can cooperate with creators to customize brand special effects and expand communication;
• Creative novices : Ordinary users who have no professional design foundation but love creative expression rely on the platform's low-threshold tools and materials to get started in special effects creation.

Unique advantages:

1. Deep binding of WeChat ecosystem : Special effects are directly adapted to core WeChat scenarios such as video numbers and circles of friends. The link between user use and communication is short (no need to jump across platforms), and the exposure potential is much higher than that of independent special effects tools;
2. Balance between zero threshold and high return : Free material library + simple process lowers the creative threshold, traffic coupons, certification and other rights ensure novice creators 'sense of gain; commercial cooperation channels provide long-term monetization paths for high-quality creators and encourage continued output;
3. Strong linkage between rights and communication : Traffic coupon rewards are linked to the use of special effects, forming a positive cycle of "high-quality special effects → more use → more traffic → more exposure" to maximize creative value;
4. Outstanding social attributes : Red envelope covers, social sharing and other functions strengthen the "social communication gene" of special effects. Users are not only users of special effects, but also communicators, helping creators quickly expand their creative influence.