万相营造

Platform introduction:

万相营造It is created to solve the "pain points of e-commerce merchants 'materials (high cost of shooting models and long production cycles), difficulty in adapting marketing content (multi-platform materials need to be repeatedly produced), and non-intuitive product display (tiled pictures are difficult to reflect selling points)" An e-commerce creative hub is positioned as an "AI automated production tool" for e-commerce materials. Its core logic is to "use AI to open up the full link of 'product materials-marketing content-e-commerce delivery'": without the need for a professional design or shooting team, you can quickly generate e-commerce scenarios by uploading basic product maps (such as tiled maps)."try-on videos, scene-based pictures, and marketing copywriting" can also adapt to the needs of multiple channels such as Taobao details pages, live slices, and cross-border platforms, allowing merchants to focus on "transformation optimization" from "material production", greatly shortening the new and marketing cycle.

Core functions:

1. Core: Three major e-commerce creative modules (based on e-commerce scenario derivation + associated Ali Mom capabilities)

2. Visual generation of goods: Visually display the value of goods

• AI fitting room: Upload a tiled map of clothing, AI automatically generates a "virtual model upper body effect", supports real-time adjustment of color and collocation (such as a combination of hoodies + jeans to generate multi-version wearing videos), solving the problem of high cost and long cycle of physical model shooting., adapting to new clothing categories;

• Picture video: A single product picture (such as 3C products, household items) generates a 15-second dynamic display video, supporting lens movement (such as rotation, close-up) and selling point labeling (such as "waterproof test" and "fast charge demonstration"), making static products more intuitive and more attractive to the details page;

• AI Model Library: Provides 100+ official virtual models (covering Chinese and Western styles and different body shapes), supports customization of skin color, hairstyles, and poses, and meets the needs of cross-border e-commerce and multi-market models (such as Western models in European and American markets, and local models in Southeast Asian markets). Style models).

2. Marketing content creation: adapting to multi-channel communication

• AI e-commerce copywriting: Automatically extract product selling points (such as "slimming","anti-slip" and "long-term battery life"), and generate copywriting that adapts to different platforms-Taobao details page long copywriting, shaking sound explosion title, Xiaohongshu grass planting copywriting, support automatic implantation of hot words (such as combining trends such as "dopamine wear" and "cost-effective artifact");

• Commentary video generation: Enter product map + core selling points, and AI automatically matches colloquial oral script (such as "Family! These shoes can travel for 10 kilometers without getting tired "), and simultaneously generate complete Short Video with subtitles and transitions, which can be directly used for live slicing or Short Video platform release.

3. Material efficiency optimization: reduce repetitive work

• Intelligent matting: Accurately identify product details (such as hair, transparent materials), remove background with one click, support rapid switching between "e-commerce white background map" and "scene-based background", and adapt to different needs of product main picture and details page;

• size adaptation: Adjust the size of the material with one click, covering 20+ e-commerce standard specifications such as Taobao's main picture (800×800), details page (1920×1080), and live broadcast cover, avoiding manual adjustment;

• Batch processing: Support simultaneous optimization of multiple product maps (such as unified color matching, watermarking, and video generation) to adapt to the batch launch of new scenarios during the e-commerce promotion period.

Typical application scenarios:

• Clothing merchants are updating: Small and medium-sized clothing merchants do not have physical model resources, upload dress tiling drawings, use "AI fitting room" to generate videos of models with three shapes, and "AI copy" to generate "small people show height" and "commuting wild". Selling points such as "The original one-week production of new materials was completed in one day, and the click rate on the details page increased by 35%;

• Scene-based display of home furnishing merchants: Furniture merchants upload drawings of sofa items and use "graphic videos" to generate dynamic videos of "sitting demonstration" and "space matching"(Nordic style, new Chinese scene), replacing traditional live-action shooting, reducing the cost by 90%., the stay time on the details page increased by 40%;

• Cross-border e-commerce multi-market adaptation: 3C cross-border merchants prepare materials for Amazon and Lazada platforms, use the "AI Model Library" to switch European, American and Southeast Asian style models, and "AI copy" is automatically translated and localized (such as the Indonesian version highlights "heat-resistant material"), multi-market materials are completed in 3 days, and the advertising conversion rate is increased by 28%.

Applicable population:

• Taobao/Tmall merchants: Merchants in clothing, home furnishing, 3C, beauty and other categories need to quickly produce product details pages and live broadcast materials to reduce shooting and design costs;

• Cross-border e-commerce practitioners: Merchants suitable for Amazon, Lazada and other platforms need multi-style models and localized copywriting to enhance transformation into overseas markets;

• Small and medium-sized micro-e-commerce team: Small businesses without professional design teams rely on AI to achieve efficient updating and production of marketing materials;

• E-commerce agent operation company: An agent operation team serving multiple brands needs to process materials in batches to improve service efficiency.

Unique advantages:

1. In-depth adaptation of e-commerce scenarios: Relying on Taobao's 10 years of e-commerce data, we understand product characteristics (such as clothing folds and home materials) and user minds (such as selling points such as "slimming" and "anti-slip"), and the generated content is more suitable for e-commerce transformation needs;

2. Seamless integration of Ali Ecosystem: The generated materials can be directly synchronized to Qianniu workbench, Taobao product backend, and Ali Mom delivery system, realizing a closed loop of "creation-new-delivery" without requiring cross-platform switching;

3. Cost and efficiency advantages: Replacing physical model shooting and professional design, the cost of material production is reduced by 80%, and the cycle is shortened from "weekly level" to "hourly level", adapting to the high-frequency innovation and promotion needs of e-commerce;

4. Multi-modal collaboration capability: Support the integration of "graphic video + copy generation + size adaptation", and you can obtain multi-channel materials (details pages, Short Video, live broadcasts) with one input to avoid repeated creations.