玩美移动

Platform introduction:

玩美移动It is a technological solution created to solve the "three core pain points of beauty/fashion brands"-- Lack of online experience : Traditional e-commerce only relies on static pictures, and users have high trial and error costs (such as buying the wrong color number for lipstick), and the return rate reaches 30%+; Offline efficiency is low : stores need to queue up for makeup testing, which has great health hazards, BA recommendations rely on experience, and insufficient accuracy; Global expansion is difficult : When going out to sea, you need to adapt to user skin types in different regions (such as Southeast Asian dark skin) and social platforms (such as Line/Instagram), and the cost of technical adaptation is high. Its core logic is to "reconstruct the consumer experience with 'AR+AI Omni-Channel Empowerment'": there is no need to try makeup offline, and 3D makeup can be experienced in real time online; no need for experience judgment, AI accurately analyzes skin recommended products; No need to repeat development, a set of SaaS solutions is adapted to multiple platforms around the world, allowing the brand to "increase online conversion rates by 2-3 times, extend offline stay time by 200%, and reduce overseas expansion costs by 50%," adapting to the all-level needs of small and medium-sized brands to international groups.

Core functions:

1. Core: Four AR&AI solution modules
   1. AR virtual makeup test: core function of the beauty industry, improving transformation and experience
      Covering all categories of beauty cosmetics and solving the problem of "difficulty in online color testing", the case effect is remarkable:
      • Trial of all categories : Support 10+ beauty categories such as lipstick, eye shadow, blush, eyebrow makeup, and cosmetic contact. AR real-time rendering matches facial dynamics (such as makeup does not shift when talking or smiling), benefit (Bei Lingfei) After connecting to the AR virtual eyebrow test, the conversion rate of the official website increased by 113%. Its evaluation is that "玩美移动's AI facial recognition technology can accurately handle eyebrow graininess and hair direction";
      • Multi-channel deployment : e-commerce details page plug-ins (such as Estee Lauder's Taobao page), social platform Mini programs (such as WeChat makeup test sharing), and offline makeup test screens (such as Sephora stores). After the deployment of DECORTE, the website click-through rate has increased by 3.5 times, and the page stay time has been extended, directly driving sales conversion;
      • Personalized adaptation : Supports automatic recommendation and adaptation of color number based on user skin color (such as Southeast Asian users recommending warm lipstick). Estee Lauder uses AI skin color analysis and foundation color matching to increase the conversion rate by 2.5 times. The brand stated that "technology opens up new possibilities for consumer experience."

2. AI skin testing: Data-driven precision marketing, feeding back brand operations
   Extend from "experience" to "data" to provide brands with user insights:

   • Accurate skin diagnosis : Capture skin images through mobile phone cameras, AI analyzes dimensions such as spots, pores, wrinkles, and water content, and generates quantified "skin scores" and customized care suggestions (such as "stain index 32 points, recommended Whitening Essence"), DECORTE users feedback that "skin scores increase synchronously with the stay time on the makeup test page, effectively promoting transformation";
   • Data-China linkage : The detection data is synchronized to the brand CRM system to form a user's skin profile (such as women aged 25-30 with a high incidence of pore problems), and feedback on product research and development (such as developing new products for sensitive muscles) and marketing strategies (such as Targeted push skin improvement plans), the repurchase rate of a domestic brand has increased by 40% after joining.

3. AR virtual try-on: Expand fashion categories and open up new growth scenarios
   Extend from beauty to fashion, covering jewelry, glasses, shoes and other categories:

   • 3D high-lifelike try-on : Using physics engine simulation technology to restore the texture of materials (such as the metallic luster of jewelry, lens reflection of glasses, and leather texture of shoes),玩美移动's WANNA sub-brand launched high-heeled shoes for the first time virtual try-on technology solves the problem of "difficult to try on high-priced fashion items";
   • Case effect : After AVEDA connected to AI virtual hair color testing, website traffic increased by 2.2 times. The brand stated that "玩美移动 combines AI with AR, avoiding traditional tools that only superimpose color filters." The rough effect "; after a Tokyo brand (E TOKYO) deployed AR virtual makeup testing, website visits increased 30 times, and LINE user usage increased significantly.

4. Generative AI API: Empowering brands to go abroad and expand technology
   Provide open API interfaces, support customized brand development, and adapt to global business:

   • API function coverage : Including AI makeup change (makeup style transfer), AI background removal, AI photo enhancement, AI hairstyle recommendation, etc. Enterprises can access their own platforms (such as e-commerce APP, independent station),玩美移动 Position themselves as the "first choice for enterprises going abroad" and help brands expand global markets (such as Southeast Asia and the Middle East);
   • Technical advantages : The API supports multi-language adaptation and localized skin type databases (such as optimization for different skin colors in Europe, America and Asia). After a cross-border beauty brand is connected, the conversion rate of overseas independent stations will be doubled, and the technology docking efficiency will be 3 times faster than traditional solutions.

typical application scenarios

• Omni-channel operation of International Beauty Group : Estee Lauder Group deployed "online e-commerce makeup testing plug-in + offline store makeup testing screen +AI skin testing system". During the 618 period, GMV of makeup testing users accounted for 45%, and offline store users 'stay time was extended from 3 minutes to 8 minutes, and member activity increased by 25%;
• Small and medium-sized beauty brands expand overseas : Korean makeup brand Barenbliss reached 1 million in Indonesia within 3 months through 玩美移动's lightweight AR makeup testing tool (supporting Indonesian) combined with offline vending machine makeup testing modules. Young users reduce overseas expansion costs by 50% and increase conversion rates by 2 times;
• Fashion brand try-on experience upgrade : Ray-Ban connects to the 3D virtual audition function and supports automatic pupil distance detection and lens color switching. The official website's "try-on-purchase" conversion rate reaches 8.7%(industry average Only 2-3%), the average number of try-on times per person is 3.2, and the customer unit price increases by 15%;
• Optimization of offline retail channel experience : Sephora stores deploy a 玩美移动 makeup test screen, allowing users to try makeup without queuing, and the purchase rate will increase by 30%. BA recommends products through makeup test data, with accuracy 40% higher than traditional experience recommendations.

applicable population

• Beauty/skin care brands : International groups (such as Estee Lauder and Shiseido), domestic brands (such as Perfect Diary), and small and medium-sized overseas brands (such as Barenbliss) need to improve online conversion, optimize offline experience, and expand global market;
• Fashion brands : Jewelry (Chow Tai Fook), glasses (Ray-Ban), shoes (a light luxury brand), and watches (Tissot) need to solve the problem of "difficulty in trying on high-priced unit prices" to improve user experience and conversion rate;
• Offline retail channels : Beauty collection stores (Sephora) and department store counters need to optimize offline experience, extend user stay time, and increase associated purchase rates;
• Overseas companies : Beauty/fashion brands planning to expand in Southeast Asia, Europe and the United States need to adapt to localized user needs (skin quality, aesthetics) and social platforms (Line, Instagram) to reduce technology connection costs.

Unique advantages (compared to similar SaaS tools)

1. Leading the industry in technical accuracy : The facial dynamic tracking accuracy of AR virtual makeup test (error ≤0.1mm) and the accuracy of AI skin testing (error ≤5% with professional instruments) have both been recognized by international brands. Benefit, Estee Lauder, etc. Both evaluated its technology as "the best in the industry" and won the 32nd American "Edison Award"(the highest honor in global technology research and development) and the 2025 American Newsweek AI Influence Award "Best Customer Experience in Brand and Retail";
2. Strong omni-channel coverage : The only tool to realize the omni-channel deployment of "online e-commerce + social platforms + offline stores + vending machines" does not require repeated brand development. One set of solutions adapts to multiple scenarios, which is better than just online or offline tools are 2-3 times more efficient;
3. Combination of data and experience : It not only provides AR/AI experience, but also uses the data center to accumulate data such as users 'skin quality and makeup test preferences for brands to feed back operations and R & D, which has more long-term value than pure experience tools;
4. Balancing globalization and localization : Support multi-language and multi-regional skin types databases (such as Southeast Asia dark skin, European and American light skin) to adapt to the brand's overseas needs. A cross-border brand reported that "玩美移动 API solution" Shorten the overseas technology docking time from 3 months to 1 month ";
5. Cases and word-of-mouth endorsements : Serving 800+ global brands, the case effects are quantifiable (such as a 113% increase in conversion rate and a 30-fold increase in traffic), and have won many international honors such as the 2020 "Innovation Excellence Award" and the 2020 Artificial Intelligence Excellence Award., high brand trust.