通义万相

Platform introduction:

通义万相It is a creative hub created to solve the pain points of "high threshold for visual creation (professional design/shooting skills are required), slow implementation of ideas (manual production takes a long time), and difficult multimodal integration (sound and picture are not easy to coordinate)", positioning "visual content 'AI Multimodal Generation Workshop'". Its core logic is to "use AI to open up the creative link of 'text/sound → image/video'": without professional visual skills, images or videos that meet expectations can be quickly generated through text description or sound input. In particular, version 2.2 strengthens the ability of "human voice to generate video" and realizes "simultaneous interpretation of sound and picture", greatly shortening the cycle of creativity from "idea" to "finished product", adapting to personal creation and professional production scenarios.

Core functions:

1. Core: Visual generation and activity stimulation

2. AI visual generation: dual capabilities of image and video

• Video generation (key upgrades):

• Human voice video (通义万相 version 2.2 core): Support "sound motion and shape follow", input human voices (such as commentary and lines), and AI automatically generates video pictures that match the sound rhythm and content, realizing "sound and vision" Simultaneous interpretation ", suitable for scenes such as film and television commentary, digital human videos, etc.;

• Style adaptation: The generated content supports a variety of styles. The document mentions that users generate "Van Gogh Style" visual works, which is speculated to cover mainstream styles such as art, realism, and animation;

• Image generation: Support the generation of creative images through text descriptions (such as various visual works under the "Wanxiang AI Generation" label) to meet the needs of poster design, material production, etc.

2. Global creator solicitation event

• Activity information: Currently, the "Global Creators Collection" is launched and a "100,000 prize pool"(marked with "Wan Xiang Miao Si +") is set up to encourage users to submit AI-generated visual works, and speculate that excellent works will receive rewards and display opportunities;

• Value: Stimulate user creativity through activities, and at the same time precipitate high-quality creative cases to provide inspiration for other users.

3. User Creation Management

• Work record: Display user-generated "Wanxiang AI Generation" content and support viewing of historical creations (such as visual works under different user IDs);

• Creative reuse: Speculation supports secondary adjustments based on existing works (such as modifying styles and supplementing descriptions) to improve creative efficiency.

Typical application scenarios:

• Creators participate in the competition: Visual designers participate in the "Global Creators Call" activity, use the "Human Voice Video" function to record a "Van Gogh Style Painting Commentary" human voice, AI automatically generates matching dynamic videos, and submit works to participate in the 100,000 prize pool competition;

• Creative production of film and television: Short videos bloggers produce "artistic style analysis" content, input human voices that "explain the characteristics of Impressionism", and AI generates videos containing dynamic demonstrations of Impressionism paintings, without the need to manually edit pictures and sounds;

• Daily creative sharing: Ordinary users want to make "Van Gogh Style Landscape Videos", enter text descriptions + a human voice related to natural landscapes, and AI generates Short videos that combine artistic style and sound, and publish them to social platforms.

Applicable population:

• Visual creators: designers, illustrators, and Short videos bloggers need to quickly generate creative visual content to improve creative efficiency;

• Film and television and self-media practitioners: film and television commentators and digital human content producers rely on the "human voice and video" function to achieve sound and picture collaboration;

• Creative enthusiasts: Ordinary users who like to try AI visual creation can meet their interest needs through activity participation or lightweight creation;

• Enterprise marketing team: Need to produce brand promotion visual materials (such as posters, Short videos) and rely on AI to reduce design costs.

Unique advantages:

1. Alibaba Cloud Technology Endorsement: Relying on Alibaba Cloud computing power and Tongyi Big Model technology, the quality of the generated content is stable. In particular, the picture and sound synergy of "human voice video" is better than that of ordinary AI vision tools;

2. Strong multi-modal integration capabilities: Focus on the differentiated advantages of "vocal driven video" and solve the pain point of "voice and picture are not synchronized" in traditional video production;

3. Highly motivational activities: The global creator solicitation activity with a prize pool of 100,000 can not only attract users to try, but also precipitate high-quality cases and enrich the platform ecosystem;

4. Great potential for ecological synergy: it can be linked with other Alibaba Cloud products (such as nails and e-commerce platforms) to achieve a closed loop of "visual content generation → commercial application" in the future (such as e-commerce promotional videos directly connecting to stores).