声量通

Tool introduction:

Xinbang 声量通 is a professional social media data analysis tool created by Shanghai Xinbang Information Technology Co., Ltd., focusing on the dual cores of "social media listening + brand reputation management". Relying on an authoritative database covering 7 major social media platforms (traceable to 400 days + historical data, minute-level updates, coverage of over 95%), multimodal analysis (text, pictures, video OCR) is realized through the AI large model, providing services such as voice tracking, user insight, competitive product comparison, and risk warning for brands, enterprises and research institutions. Its core value lies in replacing some traditional market research work, transforming scattered social media data into implementable decision-making suggestions, and serving leading customers in many industries such as finance, automobiles, 3C, maternal and infant.

Core functions:

• Full-platform voice volume tracking : Integrate data from seven major platforms including Douyin, Fast Hand, and Public Account with one click to display the brand voice volume index, SOV (voice share), search index, total works and interaction volume in real time (total Interaction/average interaction), supporting time dimension trend analysis and platform distribution ratio visualization.
• AI emotion and content analysis : Mark social media works with features such as theme and style, combine emotional AI with 95% accuracy to identify users 'positive/negative/neutral attitudes towards the brand, and simultaneously extract high-frequency keywords and core views.
• In-depth mining of user needs : Through user publishing content and comment interactions, we refine "overall impressions, points of interest, slots, improvement suggestions", and segment the interactive characteristics of middle-waist users and other groups to provide product iteration and marketing optimization. direction.
• Multi-dimensional comparison of competing products : Support simultaneous comparison of more than 3 brands, disassemble gaps from dimensions such as sound volume, interaction volume, user emotion, and content style, and automatically generate a "advantage/disadvantage analysis report" to help find competitive breakthroughs.
• Reputational risk warning and management : Monitor negative content and abnormal sound volume fluctuations in real time, and track the source of public opinion after triggering the warning; support the setting of "hot search reminders", and integrate the positive burst recommendation function to facilitate heating of high-quality content.
• AI quickly generates reports : Configure marketing expert-level AI to generate graphic reports within 5 minutes, automatically summarize core data, trend analysis and action suggestions, and solve the pain point of "low report writing efficiency".
• Corporate dynamics and activity monitoring : Track brand-related corporate information, executive dynamics, new product launches and other events, and simultaneously evaluate the social media communication effect of marketing activities (such as peak volume, user feedback quality).

Usage scenarios:

• Brand promotion period: Monitor the volume of communication, interaction and user feedback of marketing activities on multiple platforms, evaluate the effectiveness of the activities and adjust strategies in a timely manner.
• Product development period: Through user discussions on similar products, unmet needs (such as functional pain points and usage scenarios) are explored to provide basis for product innovation.
• In daily operations: Regularly track brand voice trends, compare the dynamics of competing products, discover their own advantages and shortcomings in a timely manner, and optimize the operation direction.
• When public opinion crisis: Quickly capture the source and spread path of negative public opinion, activate an early warning mechanism, and coordinate legal, public relations and other departments to handle it to reduce brand losses.
• During industry research: Summarize multi-brand data and analyze overall industry trends (such as popular tracks, changes in user preferences) to provide reference for the company's strategic layout.

Applicable population:

• Brand enterprise marketing/public relations personnel: used to monitor brand reputation, evaluate marketing effectiveness, and respond to public opinion crises.
• E-commerce and retail practitioners: Optimize product descriptions, selection strategies and promotions through user feedback.
• Marketing and advertising agencies: Provide customers with data-driven planning solutions to improve the professionalism and persuasiveness of proposals.
• Industry researchers: Collect social media data for market trend analysis and write industry reports.
• Small and medium-sized enterprise operators: Achieve multi-platform data monitoring at low cost and narrow the information gap with leading enterprises.

Unique advantages:

• Data coverage is more comprehensive : Compared with traditional public opinion tools, it not only covers news websites, but also deeply integrates 7 major social media platforms such as Douyin and Xiaohongshu, and includes interactive data in the comment area to achieve full-link tracking of communication.
• AI analysis is smarter : The large model supports multimodal content analysis, with an emotion recognition accuracy of 95%, and the analysis process is transparent and interpretable, avoiding "black box conclusions".
• The closed loop of functions is more complete : A closed loop is formed from data monitoring and analysis to risk processing (such as negative deleting posts and positive heating), and there is no need to rely on third-party tools.
• Historical data is richer : Relying on the 10-year data precipitation of the new list, it can be traced back to 400 days + historical data, which is convenient for long-term trend comparison and review.
• Lower operating threshold : AI automatically generates reports, which can be quickly started without professional data analysis capabilities and adapt to the needs of small and medium-sized enterprises.