神策数据

Tool introduction:

神策数据It is a service platform that focuses on helping enterprises build digital business capabilities. Relying on nearly ten years of industry practice, it provides 2000+ customers (covering more than 30 industries) with full-link solutions from data collection and governance to analysis and operation. The core helps enterprises achieve digital transformation through scientific methodologies (such as two major evaluation models, three major data systems, and two major business systems) and mature product systems, covering the Internet, finance, brand retail, automobiles, medical and other fields, and serving SF Express Technology, many Fortune 500 companies promote business growth and efficiency improvement.

Core functions:

• Digital business methodology: It includes two major evaluation models (enterprise IT-DT-DO maturity model, CJO journey scheduling capability evaluation model), three major data systems (security compliance collection, business-oriented governance, and full-link analysis), and two major business systems (user behavior indicators, digital operation strategies) scientifically guide the digital construction of enterprises.

• Industry solutions: Provide customized solutions for the Internet (traffic breakthrough), finance (compliance and security), brand retail (global layout), enterprise-level (automotive, medical, etc., focusing on business value) to solve core pain points in various industries.

• Full-process implementation services: From comprehensive evaluation of corporate business (360° business diagnosis), formulation of exclusive transformation plans, to delivery implementation and accompanying running, to continuous customer service, a closed loop is formed to ensure the effective implementation of the plan.

• Compliance and technical support: It has ISO 9001, network security level protection, CMMI3 and other qualifications to ensure data security compliance and support massive data processing (hundreds of millions of new data per day).

Usage scenarios:

• Internet companies use traffic analysis and user behavior insights to break through growth bottlenecks and optimize customer acquisition and retention strategies.

• Financial institutions rely on compliance data systems to build safe operating models and improve risk control and customer service efficiency.

• Brand retail companies achieve global data integration, layout online and offline integrated operations, and optimize marketing and supply chains.

• Enterprise customers such as automobiles and medical care focus on business value and drive product iteration and service upgrades through data analysis.

Applicable population:

• Person in charge of enterprise digital transformation: Coordinate digital construction strategy and implementation.

• Data governance and analysts: Responsible for data collection, governance and business insight.

• Industry operations managers: Relying on industry solutions to optimize business processes and decisions.

• Corporate executives: Assess business performance and strategic direction through digital business data.

Unique advantages:

• The industry covers a wide range of industries: serving more than 30 industries, 2000+ customers, including many Fortune 500 companies, and rich industry experience.

• Maturity of methodology: The digital business methodology that has been practiced in the past ten years can be reused throughout the entire process from evaluation to implementation.

• Complete compliance qualifications: It has a number of international and domestic certifications to ensure data security and compliance, and adapt to highly regulated industries such as finance.

• Strong implementation capabilities: Provide "solution + accompanying running" services rather than simple tools to ensure that enterprises 'digital capabilities are truly implemented.