曲多多The core positioning is "one-stop legitimate commercial music solution center for image creators". Relying on the strong copyright resource integration capabilities of HiFIVE, since its launch in 2018, it has always focused on music and audio-related requirements across the entire link of image creation. The platform breaks the single model of "only providing copyright authorization" of traditional commercial music platforms. Based on the core genuine music authorization service, it extends targeted copyright cleanup of popular songs, adaptation of customized music, professional dubbing, performance activity planning and execution, artist invitation, etc. Diversified derivative services form a complete service closed loop of "core authorization + supporting services", completely solving the problem of image creators "incomplete music, unclear authorization, Derivative demand requires multiple platforms to connect "industry pain points.
The platform service scenarios comprehensively cover full-dimensional images and commercial scenarios such as personal self-media, corporate self-media/e-commerce, advertising videos, film and television variety shows, offline public broadcasts, and APP. Whether it is the daily Short Video agriculture of individual creators, or the professional agriculture of cinema-level projects of film and television companies, or the offline public broadcast music needs of enterprises, it can accurately match the corresponding copyright resources and services, and all music resources have a complete copyright authorization chain. Avoid the risk of infringement from the root cause.
As the Top commercial copyright music platform in China,曲多多's music library resources have three core characteristics: "authoritative sources, rich categories, and distinctive characteristics." In terms of resource sources, the platform has not only reached in-depth cooperation with global high-quality music copyright companies such as Artlist, Alloy Tracks, BOOM Library, KPM, MYMA, TWO STEPS FROM HELL, SATV, and Fuji Pacific Music, and introduced a large number of high-quality European and American music resources; It also brought together domestic high-quality music teams such as Musicinfo, Zhen Interesting, V.K., Yan Dongwei, Fei Chang Tongli, Ande Music AND Music, Jiuyuan, Tianbo, Craftsman Star Music, Guz Aleksei Igorevich, DPmusic, Dmitry Sadovoi, YepMusic, as well as tens of thousands of independent musicians, forming a copyright matrix covering diverse styles around the world.
In terms of content, the music library not only covers the latest national style, pop, rock, electronic, classical, jazz and other full-style music, but also finely divides different creative scenes to meet the diverse needs from Short Video stuck points to film and television plot atmosphere. At the same time, the platform has a number of exclusive resource advantages and has an exclusive domestic "tune" label system, which can help creators quickly and accurately locate music materials that match the tone of the project; it also provides exclusive domestic "music track files" to support creators 'independent editing and secondary creation of different tracks such as musical instruments, voices, and rhythm, which perfectly meets the refined needs of professional-level creative scenes such as advertising and film and television.
The platform is equipped with the AI background music recognition function that is widely promoted in the industry. This core function can solve the core pain point of creators "hearing high-quality background music but unable to find the copyright version." Users only need to upload the audio clips they hear, and AI can quickly and accurately identify and match the corresponding authentic music resources in the music library, greatly reducing the difficulty of finding music. In response to the refined song selection needs of some complex projects (such as large-scale film and television variety shows, brand customized advertisements), the platform also provides professional manual song selection services. The professional song selection team will accurately screen and recommend suitable music materials based on the project scenarios, style positioning, emotional needs, etc. provided by the creators., further improve creative efficiency and material matching.
The platform has built a flexible authorization system covering all scenarios, providing accurate authorization solutions for different usage scenarios and service objects. Among them, personal self-media authorization mainly meets the Short Video creation needs of platforms such as Douyin, Video Numbers, and Fast Hand, and serves individual creators and self-media bloggers; enterprise self-media/e-commerce authorization is for small and medium-sized enterprises and e-commerce merchants, and is suitable for scenarios such as corporate Douyin account operation, product promotion video soundtrack, and live broadcast background sound; advertising/promotional film authorization is aimed at advertising companies and brands, and is suitable for brand TVC advertisements, corporate promotional films, urban image films and other commercial communication scenarios; Film and television variety licensing serves film and television production companies and variety teams, which can meet the soundtrack and sound effects needs of theater movies, online dramas, and variety shows, and ensure copyright compliance for film and television content distribution; offline public broadcasting licensing is suitable for commercial complexes, brand stores, etc. Operators, and is used for playing background music for offline scenes such as shopping malls, stores, and exhibitions;APP licensing is for Internet companies and game developers, providing copyright resources such as mobile apps, game launch sounds, and scene background sounds.
In order to fully meet the diversified audio-related needs of image creators and companies, the platform launches a number of one-stop derivative services. Among them, popular song cleanup services can solve copyright compliance issues related to the use of popular songs in commercial scenarios and help users avoid infringement risks; adapted and customized music services can create original or adapted music for users according to the specific needs of the project, accurately matching the brand tone, plot atmosphere or scene characteristics; professional dubbing services bring together high-quality dubbing resources, covering various needs such as advertising narration, film and television character dubbing, Short videos commentary, and corporate promotional film narration; Performance event planning and execution and artist invitation services are for corporate events, brand launches, commercial performances and other scenarios, providing full-process services from event planning to artist docking and on-site execution, realizing "music authorization + audio support + event landing". Link service coverage.
曲多多The service scenarios have achieved full-dimensional coverage online and offline. The core scenarios include: personal self-media creation scenarios, which provide Short videos such as short dramas on Douyin, video numbers, fast-hand platforms, food exploration shops, knowledge science, travel Vlog and other platforms. Genuine background music to avoid platform copyright penalties; corporate e-commerce promotion scenarios provide compliance authorization for product promotion videos, e-commerce live streaming background sound, and offline public broadcast music in brand stores to enhance the professionalism of brand communication; Advertising/promotional film production scenes are used to match high-quality agriculture for brand TVC advertisements, corporate image promotional films, public service advertisements, urban promotional films, etc. to enhance the appeal and communication power of the content; film and television variety creation scenes are used for online dramas and theater films, variety shows, documentaries, etc. provide theme agriculture, scene sound effects and copyright authorization to ensure the smooth distribution of film and television content; Offline commercial scenarios provide compliant public music for shopping malls, supermarkets, brand stores, exhibitions, cultural and tourism scenic spots, etc., to create a consumption or sightseeing atmosphere that conforms to the positioning of the scene;APP/game development scenarios are for mobile applications, mobile games, and terminal games. Customize or provide startup sounds, operation prompt sounds, scene background sounds, etc. to enhance the user experience.
The platform's applicable population covers the entire group with image creation and commercial music needs. The core includes: personal Short Video creators/self-media bloggers, who can obtain cost-effective authentic agriculture to meet the music needs of daily creation;MCN institutions/self-media teams, which realize large-scale material downloading and batch authorization through hierarchical membership, greatly reducing creation costs and management efficiency; Advertising companies/brand marketers match high-quality copyrighted music for advertising planning, brand promotional videos and other projects to improve the communication effect of marketing content; film and television variety production teams obtain cinema-level and variety-level genuine agricultural and exclusive music track files to adapt to the refined needs of professional post-production; commercial complex/brand store operators purchase compliant offline public music to avoid the risk of music infringement in commercial scenarios; Internet/game developers purchase authentic sound effects and background sounds for APP and game products to ensure copyright compliance after products are launched.
Copyright authority and compliance: As a Top commercial copyright music platform in China, relying on the resource advantages of HIFIVE and in-depth cooperation with world-renowned copyright companies and domestic high-quality music teams, all materials have a complete copyright authorization chain, and at the same time Provide complete rights protection support to completely solve users 'copyright concerns.
The music library resources are high-quality and rich: millions of authentic music cover all styles such as national styles, European and American pop, classical, electronic, etc., and the exclusive "tune" label system and music track separation files not only improve music search efficiency, but also enhance creative flexibility., adapt to the creative needs of different levels.
High efficiency in material matching: The AI background music recognition function solves the core pain point of "difficulty in finding music", and is combined with professional manual song selection services to achieve the dual guarantee of "fast matching + precise adaptation" and greatly improve creative efficiency.
Comprehensive service scenarios and categories: covering all online and offline music licenses, and simultaneously supporting derivative services such as adaptation and customization, dubbing, and event planning to achieve one-stop demand satisfaction without cross-platform docking.
Strong brand background and mature service: HIFIVE's platform has many years of experience in commercial music copyright operations, has a complete service system and professional customer service team, and can provide users with high-quality services throughout the process.
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