魔珐有言

Platform introduction:

魔珐有言It is an "enterprise-level 3D digital human video productivity tool" created for "domestic enterprises (large, medium and small), government units, and educational institutions". It solves four types of pain points of traditional video production: * High cost : Traditional enterprise training/Product video requires actors, venues, and shooting teams. The cost per piece exceeds 10,000 yuan, and the labor and time costs during batch production are doubled; Inefficient : It takes 3-5 days to manually shoot + edit a 30-minute training video, and content updates need to be re-filmed, which is difficult to cope with high-frequency iteration needs; The professional threshold is high : Non-professional users cannot create professional effects such as "ultra-realistic digital people, multi-camera mirror", and the video texture is inconsistent with the brand tone; Scene adaptation is difficult : Multi-lingual videos require outsourcing translation/dubbing, which is difficult for small and medium-sized enterprises to bear, and sea-going and cross-regional training is blocked.

Its core logic is to "reconstruct the enterprise video production link with 'full-stack AIGC+ zero-threshold operation'": no professional skills are needed, and text can be generated; no shooting team is needed, and AI automatically completes scenes, lighting, and moving mirrors; No need to worry about quality, Hollywood-class digital people ensure professional quality; There is no need for high costs, free experience + tiered payment lowers the threshold for use, allowing "professional-grade 3D digital person video" to "accessible to all levels of enterprises", adapting to all scenarios from department-level training to group-level marketing. demand.

Core functions: (Based on the full-process disassembly of "digital people-content generation-editing-scene")

1. Core: Five major 3D digital human video production capabilities

(1) Ultra-realistic 3D digital human body system: covering all scenes and appearance needs

Solve the problem of "poor quality and few choices for digital people" and ensure the output of professional image:

1. Massive digital human resources : Provide 3000+ Hollywood-class ultra-realistic 3D digital humans, covering "all ages, races, and styles (professional and formal/kind and natural/lively and lively)", with skin texture, hair details, and clothing texture All meet movie-level standards, such as "business lecturer type" digital humans adapted to corporate training, and "affinity type" adapted to product explanations;
2. Personalized customization : Support "fine-tuning of facial features, hair style/makeup/clothing replacement, brand LOGO implantation", which can create enterprise-specific digital people (such as customizing "digital shopping guide for wearing new products of the season" for Skechers), a certain home appliance company customizes a "digital avatar of brand spokesperson", increasing brand recognition by 40%;
3. Digital human cloning (stay tuned): In the future,"uploading 1 photo +1 voice" will be supported to generate exclusive digital human image and sound, further reducing the threshold for personalization.

(2) Full-stack AIGC content generation: one-click implementation from text to video

Solve the problem of "scattered content production process and low efficiency" and achieve zero-threshold creation:

1. Multi-form input conversion :
   • Text-to-video: Enter scripts (such as "Product Training: Explain refrigerator energy-saving technologies, explain core advantages in 3 points"), AI automatically generates digital human movements, expressions, and voices, and matches corresponding scenes (such as kitchen scenes). A company uses this function to produce product training videos, which is 200% more efficient than traditional shooting;
   • PPT to video: Upload static training PPT, AI automatically adds digital human explanations, dynamic effects, and lens switching to generate 3D video that can be directly used for training. Iraq uses this function to convert PPT into 20,000 minutes of training content, improving the efficiency of knowledge precipitation by 50%;
   • AI Script Assistant: Enter the creative direction (such as "Company Introduction Video"), AI automatically generates a complete script (including opening remarks, core business, and closing calls), and supports local touch-ups. A start-up company uses this function to complete script creation in 30 minutes, which is better than manual writing 3 times faster;
2. AI all-factor generation :
   • Wensheng animation: Generate digital people's natural expressions (smiles/nodding) and body movements (gestures/walking) based on text semantics to avoid mechanical feelings. For example, when explaining "complex technologies", the digital people automatically cooperate with gestures to improve understanding;
   • Wensheng voice: Input text to generate real-life supernatural sounds, support 100+ languages and dialects (English, Spanish, Japanese, etc.), and the timbre can match the image of digital people (such as "business digital people with calm male voices"). ZTE uses this function to produce multilingual customer training videos, reducing the cost of overseas adaptation by 60%;
   • Wensheng Moving Mirror: AI automatically generates professional multi-camera lens language (push/pull/pan/shift) to restore director-level shooting effects. For example, during "product explanation", the lens switches from panoramic to detailed close-ups. An e-commerce company uses this function to produce product videos, and users 'stay time is increased by 35%.

(3) Flexible video editing: The whole process is controllable and details are accurately optimized

Solve the problem of "AI generation is uncontrollable and late adjustment is difficult" and ensure content adaptability:

1. Full-link editing capabilities : Support "script modification, digital person replacement, scene switching, action/expression adjustment, lens editing, post-packaging (subtitles/stickers/BGM)". If you modify training content, you can directly edit the script. New videos can be generated without re-creation. A Haier department uses this function to quickly iterate product training videos, and the update cycle is reduced from 3 days to 10 minutes;
2. Generated at any time : Support "30-Seconds Short Video (Social Media Marketing)-60-Minute Long videos (Professional Training)". Digital human expression is natural and consistent, and even long-duration videos can keep viewers 'attention. Soochow Securities uses this function to produce 60-minute financial courses, with an average completion rate of 230%(ultra-real videos).

(4) Multilingual and mass production: adapting to the large-scale needs of enterprises

Solve the problem of "difficult adaptation in multiple regions and slow batch output" and reduce expansion costs:

1. One-click multi-lingual generation : There is no need to hire an interpreter, it supports one-click switching between 100+ languages and dialects, and accurately synchronizes voice and digital demographic. A cross-border enterprise uses this function to convert Chinese product videos into 5 languages, reaching the global market and increasing sea efficiency by 80%;
2. Batch video generation : The enterprise version supports the generation of 20 videos at a time. The "digital person image and scene style" can be uniformly set, or differentiated adjustments can be made (such as explanation of different SKU products). ZTE uses this function to batch produce 2000 courses for global customers, with production efficiency increased by 50%.

(5) Enterprise-level services: ensuring safety and brand consistency

Solve the problem of "data security risks and inconsistent brand image" and adapt to the needs of large enterprises:

1. Private deployment and data security : The enterprise customized version supports localized deployment. Video materials and digital human assets are retained within the enterprise throughout the entire process, which meets the data security requirements of finance, government and other industries. A state-owned bank uses this function to ensure that customer training video data is not leaked;
2. Brand integration : Support docking with corporate private material libraries (product drawings, LOGO, exclusive scenes) to ensure the unity of video style and brand tonality. Natural Hall uses this function to convert 1000+SKU graphic posters into product videos and activate Non-star SKU repurchase increment.

applicable population

• Enterprise training department : The core requirement is to efficiently produce standardized training videos (new employee induction, product knowledge, sales policies), rely on "PPT to video + batch generation", and the core use of "ultra-realistic digital people, multilingual generation", suitable for cross-regional/cross-department training, such as Yi uses it to accumulate a 20,000-minute training knowledge base;
• Corporate marketing team : The core requirement is to produce low-cost product promotion and social media marketing videos,"Enterprise Professional Edition + Exclusive Digital People", and the core use of "Wensheng Video, Scene Customization" to adapt to brand promotion and SKU grass planting., such as Natural Tang uses it to activate 1000+SKU repurchase;
• Government/educational institutions : The core needs are to produce popular science and teaching videos (policy interpretation, course micro-courses),"enterprise version + multilingual", and the core use of "zero-threshold generation, professional texture" to adapt to public services and knowledge dissemination, such as Suzhou Radio and Television used it to create the "Suyi AI Watching the Two Sessions" column;
• Large groups/multinational enterprises : The core requirements are large-scale and branded video production,"enterprise customized version + privatization deployment", and the core use of "exclusive digital people, batch multi-lingual" to adapt to global business and data security. For example, Haier's eight major industrial divisions use it to generate more than a thousand videos.

Customer case and effect verification

• Yili : Solve the problem of "difficulty for experts to appear and slow training updates", convert PPT into 20,000 minutes of training videos, and increase the efficiency of knowledge accumulation by 50%;
• ZTE : Batch production of 2000 multilingual customer courses, reducing production costs by 60%, and significantly improving delivery consistency;
• Skechers : Customized "digital shopping guides wearing new products of the season" to open up the last mile of store training, increase employee learning efficiency by 30%, and steadily increase store transformation;
• Soochow Securities : High-frequency generation of financial information videos (daily section reviews, morning newspapers), with an average completion rate of 230%, ultra-real and popular videos;
• Haier : Empowering 400+ people in 6+ business departments to use it, generating 630 videos, with 33 videos per day, reducing costs and improving efficiency by 50%.

Unique advantages (compared to similar 3D digital human tools)

1. Full-stack AIGC technical barriers : Self-developed "Wensheng digital person, Wensheng animation, Wensheng mirror, Wensheng voice" full-link technology, digital person expression/action naturalness and video quality have reached the top in the industry, verified by leading companies such as Haier and ZTE;
2. Enterprise-level ecological adaptation : Deeply meets the needs of the enterprise's entire process of "training-marketing-going overseas", supports batch generation, privatization deployment, and brand customization, and is more suitable for large-scale enterprise applications than personal-level tools;
3. Efficiency and cost advantages : Video production efficiency increased by 200%, cost reduced by 98%. A company reported that "traditional training videos that take 3 days are completed in 2 hours with words";
4. Rich customer cases : Serving more than 1000 companies, covering many industries such as "FMCG, 3C, finance, and government affairs", and its practical experience far exceeds that of similar tools;
5. Product matrix linkage : It can be linked with Morfa Technology's "Morfa Light (Digital Human Live Broadcast) and Morfa Spirit (Digital Human Intelligent Agent)" to achieve full scene coverage of "video generation-live broadcast-real-time interaction". For example, enterprises use "having words to make training videos, having light to make digital human live broadcast answering questions" to form a closed loop.