咩播

Platform introduction:

咩播Live broadcast software is a "lightweight live broadcast operation assistant" created for domestic anchors. It solves three types of high-frequency pain points: Low interaction efficiency : Traditional live broadcasts rely on text barrage interactions, resulting in weak fans 'sense of participation and lack of interesting games, Songs and other interactive forms; Poor interface quality : The live broadcast interface only displays the basic screen, and there are no personalized elements such as wish walls and gift records, which makes it difficult to attract fans to stay;* Functional fragmentation : To achieve "barrage interaction + song request + beautification", you need to switch between 3-4 tools (such as tool A to request songs and tool B to beautify). The operation is cumbersome and easy to jam.

Its core logic is to "lower the anchor operation threshold with 'functional integration + compatibility adaptation'": no professional technology is needed, and bullet screen displays and interactive games support one-click activation; no need to replace the original live broadcast software, and the virtual camera function can be directly superimposed on Douyin, tiger teeth and other broadcasting tools; There is no extra fee for trial and error, and the basic functions are completely free, allowing novice anchors to build a live broadcast room with "rich interaction and beautiful interface" within 10 minutes, meeting the needs of all levels from part-time novices to full-time anchors.

Core functions:

1. Core: Four major functional modules
   1. Barrage Interaction Optimization: Improve fan interaction efficiency
      Optimize the bullet screen experience based on the core needs of anchors and fans for communication:
      • Scene-based barrage display : Specially optimize the barrage layout of game, entertainment, and dual-screen anchors-the barrage on the game anchor interface avoids the game operation area (such as the skill button in the lower right corner), and the barrage on the entertainment anchor is displayed in the center. It is convenient to respond in a timely manner. Dual-screen anchors support split-screen barrage zoning (main screen live broadcast, secondary screen barrage interaction) to avoid barrage blocking key content;
      • Bullet-screen song ordering : Support docking with mainstream music platforms (such as QQ Music, Netease Cloud Music). The anchor can authorize the platform's VIP account to log in. Fans can trigger playback by sending "Request song + song name" through the bullet screen. It also supports playing VIP exclusive songs on the music platform to solve the problem of "copyright restrictions on live song ordering";
      • Voice broadcast : Provide "beautiful and pleasant local pronunciation speakers", which can automatically broadcast fan gifts, bullet screen messages, and task progress (such as "Thank you to XX for sending the rocket" and "Congratulations to XX for becoming the chosen person"), without the need for the anchor to read it manually to free the anchor's attention.

2. Screen beautification: Create a personalized live broadcast room
   Enrich the live broadcast interface elements and enhance visual appeal:

   • Full-scene beautification component : Contains a wish wall (displaying the content of fans wishing), a task list (live broadcast target progress, such as "500 votes missing to unlock benefits"), gift record (displaying the fan gift list in real time), barrage Beautification (Custom barrage color, font, animation), all elements support drag and drop adjustment to adapt to different live screen proportions;
   • Virtual camera compatibility : Through virtual camera technology, beautification effects (such as barrage styles and wish walls) are superimposed on the original live broadcast screen without modifying the settings of main live broadcast software such as Douyin Live Companion and OBS. It is compatible with the market. More than 90% of live broadcast tools reduce the difficulty of adaptation.

3. Interactive games: Enhance fan participation
   Provide a variety of lightweight games to solve the "live broadcast cold spot" problem:

   • Bullet-screen/gift linkage game : Including you draw and I guess (anchor draw, fan guess, bullet screen answer), Chosen People (bullet screen draw, randomly select fans to give benefits), Lucky Carroll (fans send designated gifts can be triggered), Treasure Hunt Tour (Monopoly mode, fan interaction accumulates steps to redeem rewards), All games support custom rules (such as lottery threshold, reward content);
   • Simple operation : Game startup and rule setting support "one-click operation", which eliminates the need for the anchor to learn complex processes. It can be turned on/off at any time when broadcasting, adapting to the "active atmosphere" of entertainment anchors and the "intermittent interaction" of game anchors. Scenes.

4. Anchor Utility: Supplementary operational details
   Auxiliary functions that cover the entire live broadcast process and improve anchor efficiency:

   • Gift interactive function : Supports real-time recording of fan gift-giving data (such as number of gift-giving times and total amount), and automatically generates a gift-giving list, making it easier for anchors to thank high-frequency fans;
   • emoji download : Provide a dedicated emoji library for live broadcasts (such as funny stickers, thank you animations), which can be directly added to the live broadcast screen to enrich expression forms;
   • Multi-platform adaptation : There is no need to switch tools. The same client can support live broadcast assistance on 20+ platforms such as Douyin, Fast Hand, Tiger Tooth, and Douyu, solving the problem of "multiple platforms requiring multiple tools".

typical application scenarios

• Interactive operation of game anchors : Mobile game anchors use 咩播's "Scene-based Bullet Display" function to allow the Bullet to avoid the game skill area, and at the same time start the "Lucky Carroll" game (fans can send "careful heart"), during the live broadcast, fans for gifts are automatically thanked through "voice broadcast", the fan interaction rate increased by 40%, and the stay time is extended to 25 minutes;
• The entertainment anchors have a lively atmosphere : When the entertainment anchors start broadcasting, they use the "bullet screen to request songs" function to authorize the Netease Cloud VIP account, and fans can check and sing VIP songs. At the same time, they activate the "You Draw and I Guess" game. The anchors hand-painted lyrics content Let fans guess songs, the peak number of online users in the live broadcast room increased by 60%, and gift income increased by 35%;
• Beautification of dual-screen anchor interface : Knowledge dual-screen anchors (main screen lectures courseware and secondary screen shows face) use the "screen beautification" function to add a wish wall on the secondary screen (displaying fans "wish to talk about XX knowledge points" messages) and gift record lists, and at the same time using a virtual camera to be compatible with Douyin live broadcast companions. The visual quality of the live broadcast room has been improved and fan attention has increased by 25%;
• Quick start for novice anchors : Part-time novice anchors can use the free version function to turn on basic bullet screen display and ordinary voice broadcast. There is no need to learn complex operations. The live broadcast room can be built in 10 minutes. You can simply interact with fans on the first broadcast, reducing novice entry pressure.

applicable population

• Game anchors : Mobile game/end-game anchors (such as King's Glory and League of Legends anchors) need to optimize the bullet screen display, use interactive games to activate the gap atmosphere, and adapt to the live broadcast sections of Tiger Tooth, Fish Fighting, and Douyin games;
• Entertainment anchors : Singing and chatting entertainment anchors need bullet screens to request songs and interesting interactive games to enhance fan participation, and adapt to platforms such as Douyin, Fast Hand, and Yingke;
• Dual-screen anchor : Knowledge sharing, dual-screen live broadcast (main screen content, secondary screen portraits) anchors with goods, need screen beautification (wish wall, gift record) to improve the interface texture, adapt to video numbers and small red book live broadcasts;
• Newbie anchors : Part-time anchors who have just started live broadcasts need free and simple auxiliary functions to get started quickly and reduce the cost of learning tools.

Unique advantages (compared with similar live broadcast assistive tools)

1. High degree of functional integration : It is more comprehensive than single functional tools (such as tools that only do bullet screen and song requests, tools that only beautify). A single platform covers "interaction + beautification + utilities", eliminating the need to switch multiple software, saving anchor operation time;
2. Strong compatibility : It is compatible with most live broadcast software in the market (such as OBS, Douyin Live Companion) through virtual camera technology, without the anchor having to give up his original usage habits, and the adaptation cost is low;
3. The free threshold is low : Basic functions (bullet screen display, simple beautification) are completely free, and novice anchors can start basic operations without paying, making it easier to obtain initial users than the "full payment" tool;
4. Accurate scene adaptation : Specially optimize the bullet screen display of game, entertainment, and dual-screen anchors, and understand the actual needs of different anchors better than general assistive tools (for example, game anchors need to avoid the operating area);
5. Extensive multi-platform support : Supports 20+ domestic mainstream platforms such as Douyin, Fast Hand, and Huya. Anchors do not need to change auxiliary tools when switching live broadcast platforms, which meets the operational needs of "multi-platform broadcasting".

precautions

1. Available on desktop only : There is no mobile version and needs to be downloaded and used on a Windows computer. The anchor needs to ensure that the computer configuration meets basic requirements (such as 4GB+ memory, smooth running of live broadcast software);
2. Virtual camera compatibility test : When using it for the first time, it is recommended to test the compatibility with the main live broadcast software (such as Douyin Live Companion). If the picture gets stuck, the complexity of the beautification effect can be reduced (such as reducing wish walls, gift records, etc.);
3. Copyright dependence on the bullet screen song request : The song request function needs to authorize the music platform account, and to play VIP songs, the anchor himself needs to have VIP privileges on the platform. The copyright is directly provided without 咩播 to avoid playback failure due to copyright issues;
4. Member discounts pay attention to official activities : The document mentions that "official activities" will introduce member discounts. It is recommended that anchors pay attention to the official website event pages (such as holiday discounts, half-price in the first month for new users) to reduce payment costs;
5. Function priority setting : If multiple functions such as bullet screen, games, and song request are enabled at the same time during live streaming, it may consume computer resources. It is recommended to enable it according to the priority of the live broadcast scene (such as game live streaming gives priority to bullet screen display, and entertainment live streaming gives priority to interactive games).