妙思

妙思It is a full-process AI tool for advertising creativity created by Tencent for advertising practitioners and enterprises. It solves the pain points of "slow production of advertising materials, homogenization of ideas, and difficulty in predicting delivery results." Relying on Tencent's advertising data capabilities and AI technology, it covers the entire link of "Creative Generation-Material Production-Optimization Iteration" and supports the output of multi-form content such as graphic advertisements, Short Video advertising scripts, and marketing copywriting. It can directly link Tencent advertising platforms such as WeChat, QQ, and Tencent Video to achieve a seamless connection between "Creative Production-Delivery." The free version can use basic templates and creative generation functions. The enterprise version speculates and unlocks advanced capabilities such as data-driven optimization (such as combining release data to adjust creative ideas) and batch material production, and adapts to corporate marketing scenarios such as e-commerce promotion, brand promotion, and local life.

Core functions:

• Intelligent generation of advertising materials: ​
• Graphic advertising: Enter brand information and marketing selling points (such as "e-commerce women's clothing, minus 50 for 300"), generate Banner pictures and circle of friends advertising pictures with one click, and support custom color matching and LOGO implantation; ​
• Short Video script: Generate a 15-60-second advertising script (including split description and line suggestions), which is adapted to Douyin, WeChat video account and other platforms, such as "Beauty Product Trial Scenario Script"; ​
• Marketing copywriting: AI writes advertising titles, subtitles, and details page copywriting, which suits the speaking styles of different industries (e-commerce, education, local life). ​
• Creative optimization assistance: ​
• AI creative diagnosis: Based on Tencent's advertising data, analyze the "attraction-conversion rate" potential of materials and put forward optimization suggestions (such as "adding promotional tags to increase clicks"); ​
• Style adaptation: Support matching the tonality of different platforms (such as WeChat circle of friends being more life-oriented and QQ advertising being more youthful), and adjust the style of the material and the tone of the copywriting. ​
• Enterprise efficiency tools: ​
• Template library: Built-in scene templates such as e-commerce promotion, festival marketing (Mid-Autumn Festival, Double 11), and brand official publicity, which can be used directly by replacing the content; ​
• Batch generation: Generate multiple versions of materials at one time (such as 10 product advertising maps with different color colors) to adapt to A/B testing requirements; ​
• Delivery linkage: The generated materials can be directly synchronized to Tencent's advertising backend, without manual uploading, shortening the "production-delivery" cycle.

Usage scenarios:

• E-commerce marketing: During the Double 11 and 618 promotions, product advertising maps and Short Video scripts will be generated in batches, and materials will be optimized with AI diagnosis to improve the conversion rate of WeChat ecosystem and Tencent video advertising; ​
• Brand promotion: Create brand image advertisements (such as corporate promotional video scripts, brand posters in friends circles), adapt to Tencent's entire platform launch, and maintain a unified visual style; ​
• Local life promotion: Generate advertising materials for catering and in-store services (such as "Hot Pot Set Discount Graphics" and "On-store Verification Short Video Scripts") to accurately match local user preferences; ​
• Marketing for small and medium-sized enterprises: When there is no professional design team, use templates to quickly produce advertising materials, and use AI copywriting functions to write marketing words to lower the threshold for advertising creation.

Applicable population:

• Corporate marketing team: Responsible for the creative production and delivery of brand advertising and promotional activities, and need to link up with Tencent platforms to improve marketing efficiency; ​
• Advertising company practitioners: Produce advertising materials in batches for customers (e-commerce, education, local life), and use AI diagnosis to optimize creative effects; ​
• E-commerce operations: Tencent's platforms (WeChat Ministores, Jingdong) place advertisements to quickly produce product materials and adapt them to large-scale promotion scenarios; ​
• Small and medium-sized business owners: There is no professional creative team and need to complete the production and delivery of advertising materials at low cost and efficiency.

Unique advantages:

• Tencent ecosystem in-depth linkage: The only creative tool that can directly connect with Tencent advertising platforms such as WeChat, QQ, and Tencent Video, realizing a closed loop of "material production-delivery-data feedback" and improving efficiency by 40%+; ​
• Data-driven creativity: Relying on Tencent's billion-level user behavior data, AI diagnostic recommendations are more suitable for actual delivery results, avoid "self-indulgent ideas" and improve material conversion rates; ​
• Enterprise-level security and compliance: Tencent's security system ensures the security of brand data and creative assets, and meets advertising industry compliance requirements (such as advertising content review assistance); ​
• Multi-form coverage: Supports graphics, Short Video scripts, and copywriting at the same time, without switching multiple tools, meeting the full-featured creative needs of advertising, especially suitable for the mainstream trend of Short Video advertising.