秒简相机

Tool introduction:

WeChat Second-Cut WeCamera is a shooting aid created by WeChat to solve the pain points of "mobile shooting parameter setting is complex, ordinary users are difficult to produce high-quality pictures, and post-editing is time-consuming". It is positioned as a "White-friendly smart shooting assistant." The tool deeply conforms to the hardware characteristics of iPhone models and user shooting habits: on the one hand, the scenery is preset Optimal shooting parameters for high-frequency scenes such as LANDSCAPE, PET, and FOOD (For example, the iPhone 13 Pro Max's 85mm focal length is suitable for landscape shooting, and the 13 Pro's 60 FPS movie mode is suitable for pet dynamic capture.) Users do not need to manually debug parameters; on the other hand, it provides scene-based filters such as "Summer Filter", which can be used when shooting. You can optimize the color of the picture and avoid repeated retouching later. The final material produced can be directly imported into WeChat seconds for editing, or synchronized to video numbers and circles of friends, realizing a closed loop of WeChat ecosystem of "shooting-editing-sharing" and is a core tool for improving mobile shooting efficiency and picture quality.

Core functions:

1. Scene-based shooting parameter preset

   • Parameter optimization by scene : Provides iPhone model-specific parameter configuration for the three core shooting scenes to accurately match the picture requirements of different scenes:
     • Landscape shooting (LANDSCAPE): Adapted to iPhone 13 Pro Max model, the default focal length is 85mm, which compresses the sense of space through telephoto and highlights the layered sense of scenery (such as a more compact and three-dimensional picture when shooting mountains and buildings);
     • Pet Shooting (PET): Adapt to iPhone 13 Pro models, turn on 60 FPS high frame rate + Cinematic mode, which makes it smoother when dynamically capturing the pet's moving picture. At the same time, it simulates movie-level depth of field effects to make the pet's main body more prominent;
     • Food Photography (FOOD): Adapt to iPhone 12 Pro models and paired with "Summer Filter" to increase the color saturation of food through warm color optimization and detail sharpening (such as fruits and desserts, which are more fresh and attractive when shooting);
   • No debugging is required for one-click call : After the user selects the corresponding scene, the tool automatically loads preset parameters, and there is no need to manually adjust complex settings such as focus length, frame rate, and filters. Even if there is no professional shooting experience, high-quality pictures can be quickly taken., truly realizing "zero-threshold operation".

2. Optimization of lightweight shooting experience

   • No post-quick photo release : Optimize parameters and filters are directly applied during shooting, and the picture can be previewed in real time. After shooting, there is no need to import other software for editing. It can be directly saved to the album or synchronized to WeChat seconds clipping, greatly shortening the "shooting"-The time for "release"(such as when visiting a food store, sharing it to a circle of friends immediately after shooting, without waiting for post-revision);
   • Deep adaptation of iOS models : Customize parameters based on the hardware differences of different iPhone models (12 Pro/13 Pro/13 Pro Max), and give full play to the camera performance of each model (such as 13 Pro's movie mode, 13 Pro Max's telephoto advantage) to avoid the problem of discounted effects caused by "universal parameters adapt to all models".

3. Seamless connection of WeChat ecosystem

   • Fast flow of material : The captured material can be imported into WeChat seconds for editing with one click (such as adding subtitles, transitioning), or directly posted to video numbers and friends circles, without cross-platform transmission, reducing material loss and operation steps;
   • Social scene adaptation : The preset parameters and filter effects are consistent with the vertical display of the video number and the visual aesthetics of the circle of friends (for example, the vertical composition of the landscape picture is more suitable for mobile browsing, and the color of the food filter is more attractive to social platform users). Attention), helping users obtain a higher interaction rate when shooting content.

Usage scenarios:

• Travel Landscape Recording : When users travel using the iPhone 13 Pro Max, select "WeCamera Landscape Mode" to automatically enable 85mm focal length to capture mountains and lakes. The picture has outstanding layering and no need for post-cropping. It is directly shared to the video number and won high praise;
• Daily pet capture : Pet owners use the iPhone 13 Pro to turn on "Pet Mode", which captures the pet's running and jumping pictures at a high frame rate of 60 FPS. With the depth of field in the movie mode, the pet's main body is clear and the background is blurred. After shooting, it is sent directly to friends. Get interaction with friends;
• Food shop inspection sharing : When users use the iPhone 12 Pro to visit the store, they use "WeCamera Food Mode"+"Summer Filter" to shoot the dishes. The colors are bright and attractive. They can be synchronized to the circle of friends without retouching the pictures, quickly attracting attention from friends.

Applicable population:

• iPhone users : Ordinary users who use iPhone 12 Pro and above, have daily shooting needs (scenery, pets, food) but have no professional shooting knowledge;
• Social sharing enthusiasts : Users who often share life clips on video accounts and circles of friends, want to improve the quality of their shots but are unwilling to spend time editing;
• WeChat Second-Clip Users : Users who have used WeChat Second-Clip Editing need to efficiently obtain high-quality original materials and realize the seamless connection of "shooting and editing";
• Novice photographers : People who have just come into contact with mobile shooting, are unfamiliar with parameter settings (focal length, frame rate), and need tools to assist in rapid shooting (such as students, professionals).

Unique advantages:

1. Dual precise adaptation of models and scenes : Different from universal shooting tools, the parameters are customized for specific iPhone models and the effects are optimized according to scenes. The picture quality is better than the "universal mode", giving full play to the performance of the device;
2. Zero threshold and efficient production : There is no need to learn shooting knowledge, you can get high-quality pictures with one click by selecting the scene, solving the pain point of "complex parameters and time-consuming in the later period", and adapting to the needs of fragmented shooting;
3. WeChat ecosystem closed-loop : In-depth linkage with seconds clips, video numbers, and circles of friends, shooting materials can be directly transferred to subsequent creation and sharing links, reducing cross-platform operation losses;
4. Lightweight and no burden : The function focuses on core shooting optimization, no redundant functions, the APP is small in size, smooth in operation, does not occupy too much mobile phone memory, and adapts to the lightweight usage habits of mobile terminals.