美图设计室

Platform introduction:

美图设计室(DesignKit) is a lightweight design tool created to solve "two types of core needs"-- Ordinary users : They want to make beautiful materials (such as small red book covers, birthday wishes), but they will not use professional software such as PS. Lack of design aesthetics; Professional scenarios : E-commerce operations and administrative personnel need to produce standardized materials at a high frequency (such as product master drawings, recruitment posters), which has high outsourcing costs and low self-production efficiency. Its core logic is to "lower the design threshold with 'scene-based template + minimalist modification'": no need to learn design, choose the corresponding scene template (For example,"E-commerce Main Picture 3:4" and "Little Red Book Style Cover"); There is no need to create from scratch, just modify the text and replace the pictures to generate the finished product; there is no need to worry about format adaptation, the template has preset target scene sizes (such as the ratio of Douyin graphics and text to goods, the size of the first picture on the public account), shortening the time from "demand" to "design finished products" from "hour level" to "minute level", adapting to all levels of demand from individual users to small and medium-sized enterprises.

Core functions:

1. Core: Two functional modules
   1. Full scene template library: covering 10+ categories and subdivided 200+ small scenes
      Templates are accurately classified according to "usage scenarios" to solve the problem of "difficulty in finding templates and poor adaptability". The core classification and subdivision scenarios are as follows:
      • E-commerce (core scenarios): Covering the entire e-commerce link design requirements, including e-commerce main map (3:4), product details pages, store tips, cross-border e-commerce horizontal/vertical posters, coupons, product lists, live promotional maps, grass planting main maps, etc., suitable for Taobao, PIDANDOO, and cross-border e-commerce platforms;
      • Social media : It fits the needs of domestic mainstream social platforms, including small red book-style covers/inner pages, chatter graphics and text delivery templates, public account first/secondary images, friend circle background/poster, chat background, horizontal video covers, avatars, etc., to adapt to content dissemination scenarios;
      • Administrative office/education : Meet the needs of the workplace and learning, including resume introduction, certificate certificate, notice announcement, invitation letter, PPT template, hand-copied newspaper, learning materials, plan summary, name board, price list, etc., suitable for corporate administration and school education scenarios;
      • Life and entertainment : Covering daily design needs, including birthday blessings, blessings and greetings, happy newspaper commendations, mobile wallpaper, puzzle photos, mobile notebook, sun and moon tags, flower cute pets, travel posters, leisure and entertainment materials, etc.;
      • Professional fields : Adapt to the needs of vertical industries, including real estate property posters, medical and health promotion, beauty industry materials, catering and food posters, industrial equipment promotion, government media templates, public welfare publicity maps, etc.

2. Design assistive functions: simplify operations and improve efficiency
   Focusing on the entire process of "template modification-preview-export", we provide lightweight auxiliary tools:
   • Template preview and modification : After selecting a template,"New Tab Preview" is supported. You can directly modify text (such as replacing product names, recruitment positions) and replace pictures (such as uploading product drawings, personal photos) in the template without professional design skills;
   • Sets and drawing records : Support "template sets"(series of templates of the same style, such as e-commerce full-link sets) to ensure unified design styles; the "drawing records" function can save historical designs and facilitate subsequent modifications or reuse;
   • Inspiration and Hotspot Assistance : Contains "Inspiration Formula"(design style reference),"Today's Recommendation"(popular template),"Hotspot Calendar"(templates that fit festivals/hotspots, such as National Day, 618) to help users quickly Match current needs;
   • Ecological Linkage : Friendly links such as "Meitu Xiuxiu Web Edition","Meitu Matting" and "Wink" are provided at the bottom of the official website, which can directly jump to other Meitu tools to realize "template design-image matting-video optimization" The whole process linkage (such as using Meitu Matting to extract product materials and then importing the DesignKit template).

typical application scenarios

• E-commerce operation production master map : Taobao sellers need to create a 3:4 scale product master map, select the "E-commerce master map (3:4)" template in DesignKit, replace the product map, modify the price copy, and complete 1 in 5 minutes. Master map, no need for design outsourcing;
• Making the cover of Xiaohongshu from media bloggers : Beauty bloggers want to make the cover of Xiaohongshu notes, select the "Xiaohongshu Style Cover" template, upload color test photos, add the title of "Whitening Lipstick", and export it directly. Released, the cover style fits the platform aesthetics, and the number of clicks increases by 25%;
• Administrative staff make recruitment posters : Enterprise HR needs to publish recruitment information, select the "Recruitment and Recruitment" template, modify the job name (such as "Big Data Engineer"), add the company address and contact information, and complete the poster in 10 minutes for use. Company public account and recruitment website;
• Ordinary users make birthday wishes : Users make birthday posters for friends, select the "Birthday Blessing" template, replace friends 'photos, modify blessings, and export them to a circle of friends without learning design software.

applicable population

• E-commerce practitioners : Taobao/Panduo/cross-border e-commerce operators and store managers need to produce main pictures, posters, and details pages at high frequency to control design costs;
• Self-media creators : Xiaohongshu, Douyin, and public account bloggers need to quickly create cover and inner page materials suitable for the platform to improve the quality of the content;
• Corporate Administration/HR: Responsible for the production of company notices, recruitment, awards, PPT and other office materials, pursuing efficiency and standardization;
• Educators/students : Teachers produce hand-copied newspaper templates and learning materials, students produce resumes and hand-held accounts, without professional design foundation;
• Ordinary users : You need to make daily materials such as birthday wishes, friends circle posters, and mobile wallpapers, and pursue simplicity and ease of use.

Unique advantages (compared with similar template tools)

1. Scene coverage is extremely comprehensive : From e-commerce to social networking, from office to life, it is subdivided into 200+ small scenes, which is more suitable for the specific needs of domestic users than general template tools (such as Canva)(such as Xiaohongshu style, government templates);
2. Mito Ecological Linkage : You can directly jump to tools such as Mito Xiuxiu, Mito Matting, and Wink to realize the closed loop of "design-matting-video optimization" without having to repeatedly export and import between multiple platforms;
3. Simple operation : There are only three steps of "select template-change content-export". There are no complex parameters (such as layer and resolution settings). Novices can get started in 1 minute, which is 90% lower than the threshold of professional design software;
4. Accurate style adaptation : The template style conforms to domestic aesthetics and platform rules (such as "Big Title + High-definition Picture" on the cover of Xiaohongshu,"Outstanding Product + Concise Copywriting" on the main picture of e-commerce), avoiding "Not adapting to the local conditions";
5. The free threshold is low : Basic templates are free to use to meet personal lightweight needs. The paid member price is close to the people and is more than 80% lower than the outsourcing design cost.

precautions

1. Restrictions on free templates : Free version of exported materials may contain "美图设计室" watermarks. High-definition export, watermark-free, and commercial templates require membership;
2. Template modification flexibility : Only basic modifications (text and image replacement) are supported. The overall layout of the template cannot be adjusted (such as changing the location of elements and deleting core modules). Complex customization requires matching Meitu Xiuxiu or PS;
3. Commercial authorization confirmation : The free template only supports non-commercial individuals, and corporate commercial applications (such as product promotion and job advertisements) need to open members to avoid infringement;
4. Device adaptation : Although mobile access is supported, complex templates (such as PPT and e-commerce details pages) are recommended to be modified on the computer side, which is more convenient to operate;
5. Time-effectiveness of hot templates : The "Hot Calendar" template will be updated with festivals/hot spots (such as Spring Festival, Double 11). It is recommended to plan and design in advance to avoid removing the template after a hot spot.