美拍

Platform introduction:

美拍It is a community-based creation platform created to solve the "three major pain points of Short Video creation for ordinary users-unnatural beauty (excessive peeling of market tools), lack of ideas for editing (lack of scene-based templates), and lack of resonance for sharing (scattered traffic on pan-platform)", positioning itself as "the 'Short Video creation window + life sharing position'"of Meitu Ecology." Its core logic is to "reconstruct the life-oriented creation path with 'imaging technology advantages + interest circle operations'": no professional editing skills, use AI beauty and scene templates to quickly release films (For example, the "Food Record" template automatically adds "Hot Air Dynamic Sticker + Appetite Filter"); there is no need to worry about the lack of resonance of the content, and accurately touch the same interests through interest circles such as "pets, food, and clothing"; there is no need to switch multiple tools, Linkage Mito Ecosystem to realize the closed loop of "shooting-beautification-sharing", increasing the creative efficiency from "daily recording" to "circle interaction" by 70%, adapting to the all-level needs of novice users to lifestyle professionals.

Core functions:

1. Core: Three functional modules (based on platform positioning and Mito's ecological advantages)

2. AI-driven creative tool: low threshold for production, natural texture Relying on Meitu imaging technology to create a differentiated creative experience and lower the creation threshold for ordinary users: ​

   • AI Beauty and Filters: The core advantage is "natural beauty", which is different from tools for excessive dermabrasion-it supports "AI Portrait Optimization"(retains skin texture and only weakens flaws) and "scene-based filters"(such as "Food Mode" enhances color saturation, and "Night Scene Mode" suppresses noise). A vlog taken by a user in the "Daily Beauty" mode naturally gets 100,000 + views due to its texture; ​
   • Scene-based creation template: Covering 10+ life scenes such as "daily vlog, food records, pet cuteness, and dress sharing". The template comes with "transition effects + background music + dynamic stickers". For example,"pet template" automatically adds "claw printed stickers" and "cute sound effects". Newbies only need to upload materials and generate a complete Short videos in 3 steps; ​
   • Lightweight editing: Support "15-second/60-second duration selection","multi-segment material splicing" and "automatic text subtitle recognition". No complex operations are needed. Clipping can be completed on the mobile phone and adapted to fragmented creation (such as editing breakfast records on commuting roads). ​

3. Internet-based community: precise interaction and finding common interests Different from pan-entertainment platforms, the circles are divided into "life interests" to enhance content resonance and user stickiness: ​

   • Interest topic operation: The platform regularly launches hot topics (such as "#My Breakfast Don't Duplicate" and "#Pets 'Confusion Behavior"). Users can post content with topics and enter the circle traffic pool. Users with 0 fans can also use "#Newbie Cooking Diary" to gain 10,000 + circle exposure; ​
   • Interaction with fans: Lifestyle celebrities (such as food bloggers and pet bloggers) can strengthen fan connections through "live interaction" and "comment area Q & A". The platform provides a "fan group" function to facilitate celebrities to deposit their private domains. A pet celebrity converts community traffic into private domain users through the 美拍 fan group, increasing the repurchase rate by 30%; ​
   • Content discovery mechanism: The home page "Recommendation page" combines interest tags and interactive data to recommend content, the "Followers page" focuses on the trends of people who have followed, and the "circle page" is classified according to interests (such as "food circle" and "cute pet circle"). Avoid users getting "lost" in massive content. ​

4. The connection between creation and monetization: the path from interest to value Provide traffic and commercial support to potential creators to realize "interest realization": ​

   • Talent Incubation Plan: For creators with 10,000 + fans and vertical content, provide "traffic boost"(50% increase in exposure of works) and "creative training"(editing skills, content topic selection courses). A total of 100,000 + life talents, a food blogger has grown from 5000 fans to 500,000 fans through the plan; ​
   • Shangdan Plaza: Brands (mainly beauty, lifestyle, and food) release cooperation needs in the square (such as "product experience vlog" and "scene-based implantation"). People can take orders according to their own style, and there is no commission on the platform. The income is settled directly. A certain person who wears a clothing brand will increase his monthly income by 3,000 - 5,000 yuan; ​
   • Live interactive monetization: Support people to start "live sharing live broadcasts"(such as cooking live broadcasts, daily pet live broadcasts). Fans can purchase virtual gifts and reward them through "gold coins". Live revenue can be withdrawn, suitable for creators who are good at real-time interaction.

typical application scenarios

• Daily records of ordinary users: Office workers use the 美拍APP "Breakfast Template" in the morning to take pictures of fried eggs and coffee materials, automatically add "Sunshine Filter" and "Good Morning Text", and generate a vlog in 1 minute with #My Breakfast Does Not Duplicate The topic was released and received 200+ likes from the same friends. While sharing life, they found interest partners; ​
• Start with novices: Users who like to bake use 美拍"AI Beauty + Food Filter" to shoot the cake making process. When publishing, they will be marked with #Newbie Baking. Due to the vertical content, they will be included in the "Talent Incubation Plan" by the platform. In three months, fans increased from 0 to 12,000, and subsequently received orders for baking tool brands; ​
• Pet blogger interaction: Pet celebrities shoot a cat's "home demolition" video, use the "cute pet template" to add "funny sound effects", and reply to fans "cat name" and "breeding skills" in the comment area after release. After accumulating 50,000 fans, they start live broadcast, and the monthly income of fans from rewards and merchants exceeds 8000 yuan; ​
• Family life sharing: Bao Ma uses 美拍 to record her child's growth, calls Miitu's "AI blurred background" function to highlight her child, and only shares her works to "visible relatives and friends". Through the community function, she synchronizes her child's daily life with distant family members, taking into account sharing and privacy.

applicable population

• Ordinary life recorders: They like to use Short Video to record daily life (breakfast, pets, travel), hope to create textured content through simple operations, and want to find friends to share life; ​
• Novice content creator: No professional editing experience, want to try Short Video creation, hoping to grow rapidly through platform traffic and training to realize interest realization; ​
• Lifestyle celebrities: Focus on vertical areas such as food, pets, clothing, and home furnishing, and require stable content publishing platforms and business cooperation channels to accumulate fans and revenue; ​
• Home users: If you want to record the growth moments of family members (children, the elderly), you need a safe sharing environment (such as visible to relatives and friends), and at the same time use beauty effects to improve the quality of the content.

Unique advantages (compared to similar communities)

1. Meitu imaging technology blessing: AI beauty retains skin texture, scene filters adapt to life scenes (such as food and pets), the image quality and quality far exceed ordinary Short Video tools, and the content is "natural and not artificial" is the core differentiation advantage; ​
2. Precise focus on interest circles: Divide circles with "life interests" to avoid interference from pan-entertainment content. Users with 0 fans can also gain circle exposure through vertical topics, making it easier to find resonating users than pan-traffic platforms; ​
3. Low threshold monetization channels: There is no high fan threshold for the talent incubation plan, and there is no platform to draw commission in Shangdan Square. The path from "interest" to "monetization" for ordinary creators is shorter, which is suitable for non-leading lifestyle celebrities; ​
4. Deep linkage of Meitu Ecology: Directly call the core functions of Meitu Xiuxiu and Meiyan cameras without switching multiple apps. The "shooting-beautification-release" link is smooth, and the creative efficiency is 40% higher than using multiple tools alone.

precautions

1. Suggestion for content verticality: If you want to get platform traffic support, it is recommended to focus on a single area of interest (such as making only food or making only pets) to avoid clutter of content (shooting food today, shooting games tomorrow), which will affect label matching and circle recommendation; ​
2. Rational consumption of value-added services: When recharging gold coins for virtual gift rewards, they need to consume rationally according to their own needs to avoid excessive investment; creative members can try the experience first and confirm that the exclusive special effects are helpful to improving content before subscribing; ​
3. Specifications for cooperation in commercial orders: When receiving brand commercial orders, you must abide by the "Advertising Law" and clearly mark "advertising" or "cooperation" to avoid violations due to "soft and wide not marked" and affecting account traffic; ​
4. Privacy settings reminder: When publishing content involving family and friends, you can turn on "partially visible"(such as only visible to followers and visible to groups of relatives and friends) to avoid disclosure of personal privacy; ​
5. Differences between APP and web: Core creative functions (shooting, adding special effects) need to be completed in the 美拍 APP. The web only supports content uploading and management. It is recommended to use mobile as the main creative entry, and the web assists in organizing works.