LTX Studio

Platform introduction:

LTX StudioIt is an "AI-assisted professional video production hub" built for "global filmmakers, advertising creative teams, brand visual designers, and professional content studios". It solves four types of professional production pain points: * The process is lengthy : Traditional video production requires multiple links such as "script → storyboard → shooting → editing → post-production", operating across tools (such as Pr/AE/PS), the entire process takes several days to months; Weak professional control : Ordinary AI tools lack professional functions such as "camera movement, key frames, and role consistency", making it difficult to meet the needs of movies/Advertising; Difficult team collaboration : Creative discussion, material sharing, and feedback modification require cross-platform (such as WeChat/email/cloud disk), information synchronization lags behind; Creative implementation is slow : Concept visualization relies on professional lens splitters, which takes time for repeated iteration and easily misses the inspiration window.

Its core logic is to "reconstruct professional video production with 'AI full-process integration + professional-level control'": no need to switch across tools, and one platform can complete" generation-control-editing-collaboration "; no need to compromise accuracy, camera movement, key Tools such as frames meet film-level needs; no inefficient communication is required, and the team collaboration space synchronizes ideas in real time; There is no need to rely on a single skill, AI helps lower the professional threshold, allowing "professional video production" to shift from "relying on senior teams" to "creatively driven efficient collaboration", adapting to full-professional scenarios from independent films to multinational advertising.

Core functions:

1. Core: Four professional-level AI video capabilities

(1) Gen Space: Multi-modal content generation, rapid implementation of ideas

Solve the problem of "slow creative visualization and difficult material production" and cover professional generation needs:

1. Full type multimodal generation :
   • Text to Image: Enter a professional description (such as "cinematic shot of a woman in a greenhouse, soft natural light, 8K") to generate film-level visual material;
   • Text to Video: Text-driven generation of video clips and support "lens language descriptions"(such as "slow pan left over a futuristic city skyline at dusk");
   • Image to Video: Upload reference pictures (such as advertising concept pictures, movie split mirrors), and AI gives dynamic effects (such as "static product picture →360° rotated display video");
   • Video to Video: Upload existing videos, and AI performs "style conversion (such as realism to animation), content expansion (such as extending shots), and detail optimization (such as improving image quality)." An advertising team uses this function to convert "real-life product video" into "cartoon style commercial", shortening the creative iteration time by 60%.

(2) Professional control tools: Accurately control every lens

Solve the problem of "uncontrollable AI generation and missing professional details" and adapt to film-level needs:

1. Camera Control : Supports customized "lens type (close-up/panoramic/mid-range), lens movement method (push/pull/pan/move/follow), and movement speed". AI automatically matches physical laws and avoids "mechanical feeling". A filmmaker used this function to design a lens with "protagonist close-up → panoramic zoom out", which is comparable to a professional real shot;
2. Keyframes : Finely adjust the dynamic changes of "picture elements (such as character position, light and shadow intensity)", support curve types such as "linear/slow motion", and adapt to "complex animation effects"(such as product disassembly animation, character action transition);
3. References : Upload reference pictures (such as movie posters, brand visual specifications), and AI generates content according to the reference style/composition to ensure that "creativity and brand tonality are consistent." The McCANN team uses this function to produce L'Oréal advertising, with a high degree of consistency with brand VI.

(3) AI role and style management: ensuring professional consistency

Solve the problem of "confusing character images and inconsistent styles" and adapt serialized content:

1. AI Role Consistency (Casting):
   • Train exclusive AI characters (enter multi-angle reference pictures) to ensure that their image, clothing, and expressions are consistent in multiple scenes/multiple shots; support "Lip Sync", and the AI character's mouth shape is accurately matched with the dubbing; Customizable character clothing (wardrobe), hairstyle, and makeup. A brand uses this function to create an "exclusive AI spokesperson", covering the entire series of commercials, and improving character recognition by 80%;
2. Preset Style Library : Provides preset styles such as "cinematic, sketching, and branded", supports saving "brand-specific style templates", which are applied with one click when creating by the team to ensure visual consistency of multiple projects. eToro uses this function to create a series of marketing videos, and the style uniformity is 50% higher than traditional methods.

(4) Full-process workflow tools: simplify professional production

Solve the problem of "process fragmentation and inefficiency", covering from script to output:

1. Dynamic Storyboard : Upload scripts (in.txt/.doc format), and AI automatically generates an "interactive dynamic storyboard", which supports adjusting shots and adding comments directly on the storyboard. A director uses this function to convert "movie scripts" into dynamic shooting, shortening early communication time by 70%;
2. Timeline Editor : professional-level editing function that supports "material splicing, transition addition, sound effect synchronization, and subtitle editing". There is no need to switch to Pr/AE to complete the final editing within the platform;
3. Sound Design : Built-in professional sound library, AI automatically matches "video scene emotions (such as suspense → low sound effects, cheerful → light music)", supports custom soundtrack, an advertising team uses this function to add "ice collision sound + lively BGM" to "drink advertising", improving the audio-visual experience by 40%.

(5) Team collaboration space: efficient collaborative creativity

Solve the problem of "difficult communication across teams and unsynchronized information" and adapt to enterprise-level needs:

• Support "project sharing, member rights management (editing/viewing/feedback), and real-time comment annotation". Creative teams can directly mark feedback on the video timeline (such as "Slow down here" and "Character expression adjustment") to avoid information deviations; The material library is synchronized in the cloud, allowing multiple teams to share "brand templates, AI characters, and style presets". The McCANN Paris team uses this function to achieve "global office collaborative creation", shortening the project delivery cycle by 30%.

Applicable groups and user feedback

1. Filmmaker/independent director

• Core requirements : Simplify early lens split design, improve creative implementation efficiency, and focus on story expression;
• Core functions : dynamic storyboard, professional camera control, AI role consistency;
• User feedback : Oscar-winning director Taika Waititi commented that "LTX Studio can quickly generate ideas, like having an efficient assistant, allowing me to focus on the story rather than the technical details, and the entire creative process is accelerated."

(2) Advertising creative team (e.g. McCANN, L'Oréal-McCann)

• Core requirements : Mass production of brand advertising, ensuring visual consistency, and cross-team collaboration;
• Core functions : AI character customization, brand style template, team collaboration;
• User feedback : Pierre-Jean Bernard, head of digital and AI at L'Oréal-McCann in Paris, said,"LTX's role consistency allows us to create an exclusive brand universe with creative iteration efficiency far exceeding traditional methods."

(3) Brand marketing team (such as eToro, Google Cloud)

• Core requirements : Create high-quality marketing videos, quickly test creative variants, and adapt to multiple platforms;
• Core functions : multimodal generation, batch video variants, professional editing;
• User feedback : Nir Smulewicz, chief marketing officer of eToro, said,"LTX breaks the boundaries of real-life production, allowing us to freely imagine ideas, and flexibly add elements during the editing stage. The expressiveness of marketing materials has been greatly improved."

(4) Creative professionals (designers, independent creators)

• Core requirements : Improve the efficiency of visual asset production and achieve complex creative effects;
• Core functions : Wensheng video/graphics, key frame control, sound design;
• User feedback : Director Lane L. commented that "I was initially attracted by LTX's character consistency, but later found that its storyboard function was super practical, which could quickly visualize sequences and serve as a template for the main project, saving a lot of upfront time."

Unique advantages (compared with similar professional tools)

1. Full coverage of professional-level functions : The only platform that realizes the full-process integration of "multimodal generation + professional control (camera/key frame)+ role consistency + team collaboration", which is 3 times more efficient than "single generation tool (such as Runway)+ Editing software (such as Pr)";
2. Film-level detail control : Camera movement, key frames, lip synchronization and other functions meet professional film and television production standards, adapt to high-precision needs such as advertising and movies, and cannot be replaced by ordinary AI tools;
3. Role consistency barriers : Support the training of exclusive AI characters, ensure the unified image of multiple scenarios/multiple projects, and solve the industry pain point of "AI character deformation". The brand has significant advantages in long-term use;
4. Deep adaptation of team collaboration : Built-in professional collaboration space and supports "real-time feedback, rights management, and material sharing", which is 50% more efficient than the traditional "tool + social software" collaboration model;
5. Authoritative recognition by the industry : Serving top companies such as Google Cloud and McCann, and being endorsed by Oscar directors. Practical cases cover movies, advertising, and brand creativity. The professionalism has been verified in the global market.

precautions

1. Restrictions on the free version : The free version only supports "standard definition output, short-term long video, and basic generation functions". Professional commercial applications (such as advertising, movie projects) need to upgrade the paid version to avoid infringement;
2. * Desktop-specific : There is no mobile APP and needs to be used on the desktop (Windows/Mac). It is recommended to use it with a professional display (such as 4K resolution) to optimize parameter adjustment and preview experience;
3. Professional skill requirements : Although the professional threshold is lowered, functions such as "camera control, key frames, and character training" require basic professional knowledge (such as lens language, lens separation logic). Newbies are recommended to learn platform tutorials first (such as "How to Create Custom lens movements");
4. Commercial authorization specifications : Paid commercial versions need to confirm the "authorization scope"(such as whether it covers global advertising). For large-scale film and television projects, it is recommended to contact customer service to obtain a customized authorization plan;
5. Data security : Enterprise users can consult the "privatization deployment" option to ensure the data security of sensitive creative materials (such as unreleased commercials and movie scripts) and avoid disclosure.