灵动AI

Platform introduction:

The core positioning of "灵动AI" is a "marketing creativity accelerator", which is specially created to solve the "three major pain points for marketers"- Video production is difficult (unable to edit, do not understand scripts, and relying on outsourcing takes several days), Slow creative output (multi-platform materials need to be produced separately, which is inefficient), ** high threshold for starting ***(high learning costs for professional tools). Its core logic is to "reconstruct the marketing material process with 'text input →AI automatic generation'": AI can generate marketing videos with music, animations, and subtitles without taking clips and inputting product information/marketing selling points; no need to repeatedly adjust, built-in scene templates such as e-commerce and Xiaohongshu, and adapt to the platform style with one click; No professional skills are required, the interface is extremely simple, and novices can master it in 10 minutes, reducing the time from "creative ideas" to "finished materials" from "day level" to "minute level", adapting everything from individual e-commerce sellers to brand marketing teams. All needs.

Core functions: (Closely follow the core of "AI video generation" and disassemble it based on e-commerce marketing attributes)

1. Core: "AI video generation" special function
   1. Text-driven AI video generation: zero editing, fast release
      Marketers have the highest frequency needs to truly achieve "easy access":
      • Automatic script generation : Enter product information (such as "lipstick-matte texture, white without picking on the skin"), marketing selling points (such as "buy 2 get 1 free, limited time limit of 3 days"), and 灵动AI Automatically generate structured video scripts-including shot descriptions (such as "lipstick close-up → upper lip color test → discount pop-up window"), voice-over copy (suitable for oral broadcast/subtitle), no need to write scripts manually;
      • Dynamic material matching : AI automatically matches content-related materials-if it is an e-commerce product, you can call the uploaded product map to generate "product rotation display" and "scene-based use" shots; if it is brand promotion, you can match built-in scene materials (such as office, outdoor), and automatically add music (adaptation styles: e-commerce cheerful style, high-end brand style), subtitles (dynamic styles, such as e-commerce price pop-up window, small red book grass label);
      • Multi-duration/style adaptation : Support generation of 15 seconds (Little Red Book/Douyin), 30 seconds (Taobao main image video), and 1 minute (brand short promotion) duration. The style can be selected as "e-commerce promotion style","Little Red Book Grass Planting Style" and "Brand Texture Style". Users feedback in the document that "With this AI artifact, marketing videos can be made in 1 minute."

2. Optimization of video details: Adapt to multiple platforms and improve texture
   Avoid "generate and discard" to meet marketing communication needs:
   • Automatically adapt platform rules : Select the target platform (such as Douyin/Taobao/Xiaohongshu) during generation, and the AI automatically adjusts the resolution (such as Douyin 9:16, Taobao 1:1) and duration (such as Douyin ≤15 seconds), no need to manually cut;
   • AI smart editing : Automatically optimize the camera rhythm (such as catching the eyes in the first 3 seconds-giving priority to displaying the core selling points of the product), remove redundant segments, and support manual fine-tuning (such as replacing a certain piece of material and modifying subtitle text), taking into account Automation and flexibility;
   • Image quality enhancement : Video export defaults to HD (1080P), and supports enabling "4K optimization" to improve the clarity of product details (such as clothing fabric texture, cosmetics paste texture), which conforms to the platform's HD material weighting rules.

2. Supporting: E-commerce marketing material function (complementary to video generation)

1. AI product scene map generation : Provide material support for videos, and can also be used separately for image marketing

   • Upload the white-background picture of the product, and after AI automatically matted the picture, it matches the e-commerce scene template (3C digital → technology booth, cosmetics → dressing table) to generate scene-based pictures-these pictures can be directly used as the "product display lens" material of the video., can also be used separately for Taobao main pictures and Xiaohongshu notes to match pictures, realizing "picture → video" material reuse.

2. Smart poster design (coming soon): Form a "video + poster" marketing mix

   • Automatically combine product drawings/video screenshots with copywriting (such as preferential information) to generate marketing posters, which are adapted to the promotion of friends circles and store homepage banners, and used with AI videos to cover multi-channel marketing needs.

Typical application scenarios (focusing on the marketing implementation of "AI video generation")

• Taobao sellers 'e-commerce video production : Individual sellers upload lipstick product pictures, enter the selling point "Matte white, buy 2 get 1 free",灵动AI generate a 15-second Taobao main picture video-Lens: lipstick rotation → Upper lip color testing → discount pop-up window, with cheerful music + subtitles, completed in 1 minute, 10 times faster than outsourcing, and the efficiency of new products is increased by 80%;
• Xiaohongshu blogger's grass planting video : The beauty blogger enters "Liquid foundation-hold makeup for 8 hours, mix oil to be friendly to muscles", selects "Xiaohongshu grass planting style", and AI generates a 30-second video-Lens: Push the liquid foundation aside → put makeup on for 8 hours → blogger's oral subtitles ("Oil Mixed Sisters Rush!"), Directly publish the little red book, and the playback volume is 30% higher than the manually edited video;
• Brand short promotional video : Small appliance brands enter "Air fryer-Oil-Free Health, Top 10 Features", select "Brand Texture Style", and AI generates a 1-minute video-Lens: Product appearance → Process of making French fries → Function display, used for advertising in friends circles, and the customer acquisition cost is 50% lower than traditional videos;
• Batch videos of e-commerce activities : 1688 wholesalers have 5 types of thermos cups that need to make 618 activity videos, which are generated in batches using 灵动AI-uniformly enter "618 full reduction, free delivery to home", select "E-commerce promotion style", complete 5 videos in 30 minutes, saving outsourcing costs of more than 1000 yuan.

Applicable group: (Positioning around "AI video generation + marketing creativity")

• E-commerce sellers (Taobao/1688/Pinduo): Need to quickly produce main picture videos and event promotion videos, and there is no professional editing team;
• Xiaohongshu/Douyin Marketing Blogger : Need to produce grass planting videos at high frequency and pursue "fast release and high adaptation";
• Small and medium-sized brand marketing team : Responsible for e-commerce advertising and short promotional videos, which need to control costs and improve efficiency;
• Individual entrepreneurs : Need to produce product promotion videos (such as circle of friends/social marketing) without design/editing foundation.

Unique advantages: ("灵动AI" vs professional editing tools/general AI video tools)

1. Marketing scenarios are more accurate : Designed specifically for marketing-scripts, materials, and styles are all suitable for e-commerce promotions, small red books and grass planting scenarios, and understand "marketing logic" better than general AI video tools (such as cutting AI)(such as catching selling points in the first 3 seconds and highlighting preferential information);
2. Lower threshold to get started : You don't need to learn editing or script writing, and you can generate videos by typing text. Compared with professional tools such as Pr/AE, the learning cost is reduced by 90% and it is truly "easy to get started";
3. Strong material reuse : The generated product scene map can be directly used as video material, and video screenshots can be used for posters, realizing "multiple submissions for one draft", saving 50% of the time compared with making videos/pictures separately;
4. Lower cost : Free trial + low-cost package. The cost of a single video is as low as a few yuan, which is 90% lower than outsourcing (a few hundred yuan each). Users feedback in the document that "the cost is greatly reduced."

Notes: (Key reminders for using "灵动AI")

1. Free quota limit : Only 1-3 short-term and long videos are generated for free, and a fee will be required for exceeding them. It is recommended to test 1 core product video first and confirm the effect before subscribing;
2. The quality of the material affects the effect : If you need to generate a video with your own product material, the uploaded product picture must be clear and the main body is complete (such as avoiding blocking). Fuzzy pictures will lead to poor product display in the video;
3. Manual fine-tuning is necessary : It is recommended to manually check after AI generation-such as confirming whether the subtitle text is correct and whether the preferential information is outstanding, and the material can be manually replaced for complex needs (such as branded customized lenses), taking into account efficiency and accuracy;
4. Commercial authorization : There is no problem for individuals to use it for e-commerce/social media commerce. It is recommended to contact Biao Xiaozhi to confirm the authorization details to avoid risks;
5. Feature update attention : The document mentions that functions such as "AI Poster Design" will be released soon. You need to pay attention to the official website update to unlock the full material capabilities of "video + poster".