快手热门

Platform introduction:

The Fast Hand Index Hot Content Module is a vertical data platform created by Fast Hand to solve the pain points of "content creators blindly selecting topics, brand hot marketing lags behind, and hot trends are difficult to quantify", positioning the "content hot compass" of the Fast Hand Ecosystem." The core value of the platform lies in "using data to quantify the popularity of hot spots and using rankings to simplify trend judgment"-by integrating the "spread breadth (topic popularity)" and the "depth of user interaction (likes/comments)" of fast-hand Short videos topics,"Convert scattered hot topics into sorted and comparable structured data, allowing users to quickly locate" the most popular topics currently worthy of participating in." Whether creators want to use hot spots to increase content exposure, or brands want to combine topics for implant marketing, they can obtain intuitive data support through this module. It is the key connection link from 'data insight' to 'content implementation'"in the fast hand index system.

Core functions:

1. Top 10 hot topic rankings (core display content)

Taking "topic popularity" as the primary ranking basis (calculation of video playback volume, dissemination range, and user participation under the popularity value comprehensive topics), the 10 most popular topics in the fast-hand ecosystem are displayed, and each topic simultaneously presents 4 core data. The specific rankings and data are as follows:

2. Topic details page function (presumably, based on industry routine design)

After clicking "Topic Details", you can unlock more in-depth topic insight functions, which presumably include:

1. • • Related popular video aggregation **: Display Short videos with top interactivity under this topic (such as videos with more than 100,000 likes under the topic of "Content Inspiration Sharing Plan "), support viewing video style, copy structure, and BGM selection, and provide creators with direct content reference;
2. • • Topic participation trend **: Display the popularity curve of the topic in the past 7/30 days (such as whether the "funny" topic is on the rise) and the growth trend of the number of articles published in the past, help determine the topic's "life cycle stage"(germination/growth/outbreak/decline) to avoid following up on "outdated hot spots";
3. • • User portrait analysis **: Present the age, gender, region, and interest tags of the users participating in the topic (for example, the users on the topic of "Lao Tie Knowledge Encyclopedia" are mainly male aged 30 - 45 and pay attention to "common sense of life ") to help creators/Brand side accurately matches the target group;
4. • • Creation suggestion guidance **: Based on the highly interactive video characteristics of the topic, give the content creation direction (such as the topic of "Fairy Scissors" suggests "mixed cutting of film and television + high-energy transition "), and lower the threshold for topic selection and production.

Typical application scenarios:

• • • Content creator's topic selection **: Through the ranking of hot topics, a funny creator found that "funny" topics have 2.2 billion popularity and 1.934 million comments, and the topic details page shows that "Family Funny Daily" videos have the highest interaction rate. Short videos of "Father-son Funny Interaction" were produced and introduced to the topic. The number of views per piece exceeded 3 million and the number of fans increased by 80,000;
• • • Brand Hotspot Marketing **: A FMCG brand plans to do Short videos marketing. Through the module, it is found that the topic of "Trend Life Growth Star" has a popularity of 1.49 billion yuan, and the users are mainly young people aged 18 - 25, matching the brand's target customer base. Therefore, the "Trend Life Scenes + Product Implantation" video was produced. After the topic was released, the video interactivity increased by 60% compared with regular content;
• • • Marketing service provider strategic planning **: A Short videos agent operator plans content for beauty brand customers. Through the topic details page of the "Content Inspiration Sharing Plan", it analyzes the "Component Science + Usage Evaluation" structure of highly interactive videos on this topic., customized a series of content for customers, and the number of fans on customer accounts increased by 20,000 within 2 weeks;
• • • Trend analysis of industry researchers **: A media researcher observed through a module that the topic popularity of "Lao Tie Knowledge Encyclopedia" was 1.68 billion yuan and the number of comments was 2.916 million. Combined with the user portraits on the topic details page, he concluded that "fast-hand pan-knowledge content sinks into the market. The conclusion of high acceptance supports the writing of the" 2024 Fast Hand Content Ecology Report ".

Applicable population:

• • • Short videos creators **: fast-moving people in the categories of comedy, life, knowledge, mixed film and television cutting, etc. need to capture hot topics, gain creative inspiration, and improve content exposure and interaction rates;
• • • Brand marketing team **: Brand employees in FMCG, beauty, apparel and other industries need to plan Short videos marketing content based on hot topics to achieve the combined communication of "hot spots + brand";
• • • Short videos marketing service providers **: Agent operating companies and content planning teams need to provide customers with data-supported topic selection suggestions to improve service effectiveness through hot topics;
• • • Industry Researchers/Media **: Analysts and media practitioners who are concerned about Short videos industry trends need to obtain 快手热门 content data and analyze user preferences and changes in content ecology.

Unique advantages:

1. • • Hotspot data quantification and intuitive **: Present the value of hot spots in the dual dimensions of "topic popularity + interaction volume" to avoid the deviation of "subjective judgment of hot spots"(for example, the "Content-Inspired Sharing Plan" 8.27 billion popularity intuitively reflects its top position), which is more efficient than "brushing the information stream to find hot spots";
2. • • Trend judgment is more accurate **: Simultaneously display "published volume" data (such as 93,000 published volumes of "Fast Growth Plan ") to help users judge the" intense competition "of topics-topics with high popularity and moderate published volume (such as" Shadow and Painting Deduction of Future Star "with 3.18 billion hits +14,000 published volumes) is easier to gain exposure;
3. • • Deep binding of the fast-hand ecosystem **: The data directly comes from the fast-hand topic ecosystem, reflecting the real interaction preferences of fast-hand users (such as "Old Iron Knowledge Encyclopedia" that suits the knowledge needs of fast-hand sinking markets), which is better than cross-platform hot tools (such as Weibo). Hot search) is more suitable for fast-hand content creation scenarios;
4. • • Low threshold and deep combination **: There is no operating threshold for basic ranking data and can be used quickly by novice creators; advanced details page functions (user portraits, trend curves) meet professional needs and adapt to users at different stages.